Dear God, Please Read This Before Buying Helium 10 [2021 Review]

By Nate McCallister

Helium logo

overall Rating


Helium 10 is a suite of web based software tools that help Amazon sellers...

  • Find profitable products to sell
  • Rank their products higher
  • Increase conversions on their listings
  • View insightful analytics

It is a direct competitor to tools like Viral Launch, Jungle Scout and AMZ Scout. Having tried all of them, Helium 10 is the superior product. 


  • Easy to use
  • Affordable 
  • Highly accurate data
  • Easy to navigate interface
  • Plenty of tutorials 


  • Not very useful for basic retail or online arbitrage
  • You might not need all of the tools that come with the suite (there are a lot)

Note: I've heard through the grapevine that if you use the 50% off the first month and need to cancel, you can use the 10% off for lifetime after that. You didn't hear it from me though...






Ease of Use

I've reviewed a lot of tools for Amazon sellers over the past couple of years and I'm excited to finally share my experience with a software called Helium 10 and show you what it has to offer. Honestly, I put off this review just because the software had SO MANY features I really didn't know where to start with the testing and reviewing.

What Is Helium 10

Helium 10 is a suite of 20+ tools (at the time of this post) that help Amazon sellers make or save money in a number of different ways. It also features a Chrome extension that gives insight when you're on pages.

In this post, I'll be going through each feature/tool in detail.

The person who should absolutely consider Helium 10  is the Amazon seller who creates a lot of their own product listings

Private label sellers or large brands who don't have Helium 10 are leaving money on the table and working way too hard!

Let's get into each feature of Helium 10 and you can decide for yourself if it's right for you and your business. 

You should see pretty quickly if it is or isn't a good fit! 

Helium 10 will help you...

  • Find profitable products.
  • Run more successful and cost effective PPC campaigns
  • Save time
  • Avoid ineffective keywords
  • Find top performing keywords
  • Spy on your competitors 
  • Protect your brand from hijackers

Ok, let's dive into each of the core functions of Helium 10!

Helium 10 Magnet (Keyword Research)

Magnet is a keyword research tool that allows you to find the most valuable keywords for your product by using a basic "seed" keyword. 

Helium 10 Magnet

In the example above, I used the seed keyword "Lap desk," and after some refining, I was left with a huge list of quality keywords I can aim to target in my listing.

Helium 10 Frankenstein

Frankenstein is a tool that lets you  take thousands of keywords and process them into profitable lists.  

Frankenstein uses de-duplication filters that remove unwanted characters and words. 

The words are then sorted by popularity so you can find the perfect on page and back end keywords for your listings.

Helium 10 5K Checker

The 5K Checker allows you to quickly and easily figure out which of your back-end and front-end keyword-search-terms are being indexed by Amazon and which ones are going to waste (or even causing the good keywords NOT to rank).  

The 5K Checker also allows you to enter a competitors ASIN and see what keywords they rank for!

Helium 10 Trendster

Trendster allows you to analyze products to determine their seasonality.  

You'll be able to determine if a product will have consistent sales year-around or if there are major demand fluctuations that could end up tying up your capital for months on end. 

Helium 10 Misspellinator 

Misspellings are an overlooked opportunity for listing optimization. 

Misspellings are low hanging fruit that can lead to huge sales opportunities.

The Misspellinator shows you the most used misspellings so you can use them in your product listings. 

Helium 10 Scribbles

The Scribbles tool helps fully optimize your product listings with the best front-end and back-end keywords.

Scribbles makes sure you don't miss valuable keywords and makes it easy to write highly optimized titles, bullet points, descriptions, and search term keywords.

Scribbles also allows you to modify text field lengths for specific categories (they vary).

Helium 10 Brand Gate Checker

Brand Gate Checker helps you analyze the level of protection your brand has against hijackers.

Learn how you can protect your brand so that only you can sell the product.  

Helium 10 Keyword Tracker

Keyword Tracker allows you to monitor the changes you made in your optimization efforts so that you can visualize how those changes affected where your product listing ranks for specific keywords.

Helium 10 Hijacker Alert

The Hijacker Alert tool allows you to receive notifications whenever something happens to your product listings

You can set alerts to trigger whenever a new seller gets on your listing, someone leaves the listing or if you lost the buy box.

Helium 10 hijackers

Helium 10 Inventory Protector 

Private label sellers utilize discounts and promos to gain traction and gather reviews for their products. 

One issue that arrises when giving discounts is coupon codes are abused and one buyer could wipe out all the inventory. 

The purpose of coupons and promos is to get your product in the hands of a lot of customers. More customers means more feedback. 

The inventory protector allows you to set limits on quantities that can be purchased for certain items so you never have to worry about coupon code abuse or anti-competitive behavior. 

Helium 10 Inventory Protector

Yes, you can of course set limits in Seller Central but it is a very tedious process if you're setting limits for multiple products.

Inventory Protector automates most of the process.

Helium 10 Refund Genie

Refund Genie helps you to find lost or damaged inventory that Amazon hasn't reimbursed you for.  

You'll be surprised how much money is left on the table!

Helium 10 Cerebro

Cerebro is a tool within Helium 10 that allows you to analyze ASINs and see what keywords are behind them.

You would use this approach to find keywords that you can target by filtering out the winners from the losers.

Helium 10 Pricing

Helium 10 has a number of different plans depending on which services you want and how much you need of each of them. 

You can also now add "Follow-Up Booster Plans" to any of your plans.

Helium 10 Pricing

Helium 10 Alternatives

There are several alternatives to Helium 10. Here they are in order...

#1 Viral Launch

#2 Jungle Scout

#3 Merchant Words (for Keyword Research)

#4 AMZ Scout

Helium 10 Feedback

I pulled my audience at the FBA Today Facebook group and Helium 10 was voted as the "if you could only keep one" software and it wasn't even close. 21 votes to 2 votes for Jungle Scout. 

These other products are simply inferior options. Helium 10 is the gold standard for private label product research and listing optimization for Amazon sellers.

Helium 10 Discounts

We have two awesome Helium 10 Coupon codes for EntreResource readers. 

If you're just looking to test Helium 10 for one month, the NM50 coupon will save you up to $95. If you're sold on Helium 10, the 10% lifetime discount can be a huge money saver at scale!

50% off First Month of Helium 10

Enter NM50 to get 50% Discount on your first month of Helium 10. This Helium 10 discount code works for A La Carte, Platinum & Diamond Plan.

More Less
50% Off 1st Month
10% off Helium 10 for Life

Enter NM10 to get 10% lifetime discount on Helium10. This Helium 10 discount code works for A La Carte, Platinum & Diamond Plan.

More Less
10% Off for Life
About the author

Nate is the founder and main contributor of He is a lifestyle entrepreneur who spends his time building businesses and raising his four kids Sawyer, Brooks, Van and Lua with his beautiful wife Emily. His main interests include copywriting, economics and piano.

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  1. Totally agree Nate, this is one of the best tools a Seller can use.

    Needless to say, Cerebro is one of the best reverse ASIN tools I have used so far. And the product giveaway score to rank #1 is sooooo top!

    Congratulations on the post

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