Dear God, Please Read This Before Buying Helium 10 [2023 Review]

Helium10 Review

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overall Rating


Helium 10 is a chrome extension and suite of 30+ web-based tools that help Amazon sellers and Walmart sellers find products, optimize listings, build reviews and ward of pesky competitors.  

With this software, you can...

  • Find profitable products to sell for private label, wholesale and even online arbitrage.
  • Rank their existing products higher by optimizing their listings
  • Increase conversions on their listings 
  • View insightful analytics 

It is a direct competitor to tools like Viral Launch, Jungle Scout, and AMZ Scout. Having tried all of them, Helium 10 is the superior product for sustaining a thriving e-commerce business. 


  • Easy to use
  • Affordable 
  • Highly accurate data
  • Easy to navigate interface
  • Plenty of tutorials 


  • You might not need all the tools that come with the suite 
  • Slight overwhelm with vast number of features. 

Note: I've heard through the grapevine that if you use the 50% off the first month and need to cancel, you can use the 10% off for lifetime access after that. You didn't hear it from me though...






Ease of Use

I've reviewed a lot of tools for Amazon sellers over the past couple of years, and I'm excited to share my experience with a software called Helium 10 and show you what it offers.

Honestly, I put off this review just because the software had SO MANY features, I really didn't know where to start with the testing and reviewing.

What Is Helium 10?

Helium 10 is a SAAS product that includes over 30 different tools that help Amazon sellers make or save money in several ways. Helium 10 has a Chrome extension that operates when you visit pages on, but most of its tools are found within its web-based version. 

There are so many features within Helium 10, that, in all honesty, this blog should be titled "Helium10 Reviews" (Plural).

In this post, I'll be going through each feature and tool.

Although the tool can be used in various business models, Helium 10 is a must have for the Amazon seller who creates their own listings through private label or for brand management companies who help 3rd parties bring their products to the Amazon marketplace.

Serious sellers who do private label or large brands who don't have Helium 10 are leaving money on the table and working way too hard!

Let's get into each feature of Helium 10, and you can decide for yourself if it's right for you and your business. 

You should see pretty quickly if it is or isn't a good fit! 

Helium 10 will help you...

Ok, let's dive into each of the core functions of Helium 10!

I'll be showcasing the features that I find most valuable. Just know that there are many others available. 

You can learn more about all 30+ features here

Helium 10 Magnet (Keyword Research)

Magnet is one of those keyword research tools that allows you to find the high-ranking keywords for your product by using a basic "seed" keyword. The keyword rank tracker in Helium 10 lets you see the best sourcing opportunities out there.

Helium 10 Magnet

In the example above, I used the seed keyword "Lap desk," and after some refining, I was left with a huge list of quality keywords I can target in my listing. You also get the search volume to help you evaluate the most relevant keywords for your scenario.

Helium 10 Frankenstein

Frankenstein is a tool that lets you take thousands of keywords and process them into profitable lists.


Frankenstein uses de-duplication filters that remove unwanted characters and words. 

The words are then sorted by popularity, so you can find the perfect on page and back-end keywords for your listings. It is called "Frankenstein" because it essentially takes dead keywords and brings them back to life as traffic generating beasts!

Helium 10 Index Checker (Formerly 5K Checker)

The Index Checker allows you to quickly and easily figure out which of your back-end and front-end keyword-search-terms are being indexed by Amazon and which ones are going to waste (or even causing the good keywords NOT to rank) within Helium 10.  

Index Checker

The Index Checker also allows you to enter a competitors ASIN and see what keywords they rank for!

Helium 10 Trendster

Trendster allows you to analyze products to determine their seasonality in Helium 10.  


You'll be able to determine if a product will have consistent sales year-around or if there are major demand fluctuations that could end up tying up your capital for months on end. 

Helium 10 Misspellinator 

Misspellings are an overlooked opportunity for listing optimization. These errors are low hanging fruit that can lead to huge sales opportunities. Thanks to Helium 10's Misspellinator, that task becomes much easier.

Helium 10 Misspellinator

The Misspellinator (No, this isn't from an Episode of "Phineas and Ferb") shows you the most used misspellings, so you can take advantage of them in your product listings in Helium 10. 

Helium 10 Scribbles

The Scribbles tool in Helium 10 helps fully optimize your product listings with the best front-end and back-end keywords.

Helium 10 Scribbles

Scribbles makes sure you don't miss valuable keywords and makes it easy to write highly optimized titles, bullet points, descriptions, and search term keywords.

Scribbles also allows you to change text field lengths for specific categories (they vary).

Helium 10 Brand Gate Checker & Hijacker Alert

Brand Gate Checker helps you analyze the level of protection your brand has against hijackers.

Learn how you can protect your brand, so that only you can sell the product. 

Hijacker Alerts

The Hijacker Alert tool allows you to receive notifications whenever something happens to your product listings in Helium 10

You can set alerts to trigger whenever a new seller gets on your listing, someone leaves the listing, or if you lost the buy box.

Helium 10 Keyword Tracker

Keyword Tracker allows you to monitor the changes you made in your optimization efforts, so that you can visualize how those changes affected where your product listing ranks for specific keywords.

Helium 10 hijackers

Helium 10 Inventory Protector 

Private label sellers utilize discounts and promos to gain traction and gather reviews for their products. 

One issue that arises when offering discounts is the potential abuse of coupon codes, resulting in one buyer wiping out all the inventory. 

Helium 10 Inventory Protector

The purpose of coupons and promos is to get your product in the hands of a lot of customers. More customers means more feedback, which means more exposure for your business. 

The inventory protector allows you to set limits on quantities that can be purchased for certain items within Helium 10, so you never have to worry about coupon code abuse or anti-competitive behavior. 

Helium 10 Inventory Protector

Yes, you can of course set limits in Seller Central, but it is a very tedious process if you're setting limits for multiple products.

Inventory Protector automates most of the process.

Helium 10 Refund Genie

Refund Genie helps you to find lost or damaged inventory that Amazon hasn't reimbursed you for.  

Helium 10 Refund Genie

You'll be surprised to discover just how much money is left on the table!

Helium 10 Cerebro

The Cerebro reverse ASIN lookup tool within Helium 10 that allows you to analyze ASINs and see what keywords are behind them. It's very cool.

Helium 10 Cerebro

You would use this approach to find relevant keywords that you can target by filtering out the winners from the losers.

Helium 10 Pricing

Helium 10 has a number of different plans depending on which services you want and how much you need of each of them. 

You can also now add "Follow-Up Booster Plans" to any of your plans.

Helium 10 Pricing

Helium 10 Alternatives

There are several alternatives to Helium 10. Here they are ranked...

#1 Viral Launch

#2 Jungle Scout

#3 Merchant Words Chrome Extension (for Keyword Research)

#4 AMZ Scout

#5 Carbon 6 (Which is the most obvious and lazy name for a knock off in history).

Helium 10 Feedback

I pulled my audience at the FBA Today Facebook group, and Helium 10 was selected as the one indispensable software, and it wasn't even close: 21 votes to 2 votes for Jungle Scout. 

These other products are simply inferior options. Helium 10 is the gold standard for private label product research and listing optimization for Amazon sellers.

Helium 10 Discounts

We have two awesome Helium 10 Coupon codes for EntreResource readers. 

If you're just looking to test Helium 10 for one month, the ENTRER10 coupon will save you up to $120+. If you're sold on Helium 10, the 10% lifetime discount can be a huge money saver at scale!


Enter ENTRER20 to get a 20% Discount on your first 6 months of Helium 10. This Helium 10 discount code works for A La Carte, Platinum & Diamond Plan.

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20% Off 1st 6 Months Month

Enter ENTRER10 to get 10% lifetime discount on Helium10. This Helium 10 discount code works for A La Carte, Platinum & Diamond Plan.

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10% Off for Life

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  1. Totally agree Nate, this is one of the best tools a Seller can use. Needless to say, Cerebro is one of the best reverse ASIN tools I have used so far. And the product giveaway score to rank #1 is sooooo top!Congratulations on the post

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