The Best Amazon Keyword Research Tools for 2022 – Which Amazon SEO Tools Do You Need?

By Nate McCallister


I try to avoid writing on topics if I believe there is already a perfect article. The most popular articles that discussed the best Amazon keyword research tools were largely dominated by programs that didn't work specifically with Amazon. Articles like this one don't share the best Amazon-specific keyword research tools. So, I created my list of the best Amazon keyword research tools that are currently available.

As an Amazon seller, you know that ranking your product for relevant keywords is essential to generating organic sales on the platform. In order to do this, conducting keyword research is a critical skill to master. You need to use keyword research tools that will help you find the right keywords to target.

Here are the amazon keyword finder tools sellers should know right now.

#1 Helium 10 (*Best Option*)

Helium 10 Logo Transparent Background png

Helium 10 is one of the most popular all-in-one Amazon seller tools on the market. It offers a suite of different tools, including a robust keyword tool valuable for Amazon FBA keyword tool product research, to help sellers with things like product research, keyword ranking, review management, and more.

One of the most useful features of Helium 10 is its keyword research tool. With this tool, you can find the right keywords to target for your product listings. It includes features like keyword difficulty, search volume, and monthly trafficking data. This data can help you determine which keywords are worth targeting and which ones are too difficult to rank for.

Helium 10 also offers a free trial so you can test out all its features before committing to a paid plan. The starter plan starts at $39 per month.

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#2 SellZone (by SEM Rush)

sellzone logo

The Sell Zones is a toolbox for amazon sellers that helps in the maintenance and growth of your Amazon business. It aids you to track, optimize, sell more items, and improving conversion rates. The Sell Zones toolbox has seven different modules that are essential for amazon sellers.

Made by amazon keyword research professionals, the tools included in this  are traffic insights, keyword wizard (which is an Amazon product keyword finder), listing quality check, listing alerts, PPC optimizer, product research, and split testing.

The traffic insights module provides data on the keywords that people are using to find your listing. This data can be used to optimize your listing for better ranking. The keyword wizard helps you find the best keywords to use in your listing.

The listing quality check module checks your listing for errors and warnings. The listing alerts module sends you an email when there is a change in your listing. The PPC optimizer module helps you optimize your pay-per-click campaigns.

The product research module helps you find new products to sell on Amazon. The split testing module helps you test different versions of your listings to see which one performs better.

Sell zone offers a 7-day free trial and the price starts from $50 per month.

#3 Keyword Scout (by Jungle Scout)

Jungle Scout Keyword Scout

Keyword Scout is a keyword research tool from Jungle Scout. It helps you find profitable keywords to target for your Amazon product listings. Keyword Scout includes features like search volume, keyword difficulty, and estimated traffic data. This data can help you determine which keywords are worth targeting for your product listing.

It analyzes millions of data points to give you precise and general keyword search rates. For organic and sponsored keyword ranking information, use the reverse-search function on competing ASINs.

The pricing is subscription-based and starts at $29/month. There is also a 7-day free trial available. It is very user-friendly and offers a lot of features that other keyword research tools don’t have.

#4 Merchant Words

Merchant Words Logo

This tool is used to identify product possibilities, spy on your competition, develop successful marketing campaigns, and expand your sales and company footprint on Amazon. Merchant Words is a crowdsourced database of what people are searching for on Amazon.

The company claims to have over 5 billion unique search terms in its database. This data can be used to find profitable keywords to target for your product listings, as well as get insights into what your competition is doing.

You can use the free version of Merchant Words to get basic data. The paid plans start at $350 per year for 500 searches.

#5 Scientific Seller Free Keyword Research Tool

A free Amazon keyword planner tool made by an amazon keyword research agency that allows you to do Amazon keyword research using simple search queries. Simply type in your main keyword and the tool will show you all the relevant keywords as well as their Amazon search volume.

It also provides an option for selecting the marketplace for Amazon keyword research tools, which is a great feature if you want to target a specific country or region.

If you are looking for free Amazon keyword research tools, then this is a great option. The only downside is that the search volume data is not as accurate as some of the other tools on this list.

scientificseller Keyword tool

This tool has a great feature that allows you to add negative keywords to your campaigns. This is a great way to ensure that your ads are not being shown for irrelevant searches.

It analyzes the listing of your competitors and provides you with data such as estimated monthly sales, number of reviews, etc. This information can be very useful in understanding the competition for a certain keyword.

This free tool is very user-friendly and is a great option for those who are just starting out with Amazon keyword research. Give it a try!

#6 Keyword Dominator

keyword-tool-dominator

The Keyword Dominator Tool is a free Amazon keyword research tool that can be used to discover the the Amazon most searched keywords for product listings for Amazon SEO.

The Amazon keyword tool automatically searches for keywords across 16 marketplaces to give you the most up-to-date and relevant product keyword list. You can also use the filter option to target a specific marketplace.

This is a great Amazon keyword research tool if you are looking for a free option with almost accurate search volume data. It has a user-friendly interface and provides relevant results.

You can find the most relevant keywords for your product listing with the help of this tool. It also allows you to find out the average monthly search volume for a keyword, which is very useful information to have.

This tool also allows you to spy on your competition and find out what keywords they are using to rank their products higher on Amazon. The Keyword Dominator Tool is a great way to boost your product listing and increase sales.

#7 Sonar

Sonar is a newer Amazon keyword research tool that's quickly become a favorite among many Amazon sellers. Sonar uses data from Amazon's search results pages to help you find the best keywords to use in your listing.

What makes Sonar different from other keyword research tools is its focus on search engine optimization (SEO). Sonar provides you with data on how well your listing is ranking for certain keywords, as well as how many clicks and impressions those keywords are getting.

Sonar Keyword Research Tool

This data can be extremely valuable in fine-tuning your keyword strategy and making sure you're using the right keywords to get the most traffic to your listing. This is a constantly updated database of Amazon ' product/keyword' combinations, as well as the keyword tool.

Because this tool is only updated during that period, it does not include keywords for which the ASIN is currently ranking on the top page of Amazon search results. If a product is relatively new or isn't performing well in the SERPs, it may not be included in the Sonar yet.

Customer search queries that have been entered into Amazon are included in the keyword database. Google is not considered because other sources aren't utilized for analysis.

#8 SellerApp

SellerApp is an amazon all-in-one seller tool that helps sellers with data, operations, and sales. It provides intelligence about products, what keywords to use in ads, and automation for sales and operations.

The keyword research tool in SellerApp gives you data about the number of monthly searches, estimated traffic, and competition level for each keyword. This information can be very valuable in understanding which keywords are most likely to result in a sale.

Seller App Keyword Research

Product Intelligence is another great feature of SellerApp. It gives you data about the sales history, price, number of reviews, and other useful information for a product. This information can be very helpful in understanding the competition for a certain keyword.

It also offers the sales analytics feature that gives you data about your sales history, conversion rate, and other important metrics. This information can be very helpful in understanding what is working and what is not working in your sales strategy.

Overall, It is a great amazon keyword research tool that offers a lot of features to help sellers in their business. You can use the free trial to test out the features and see if it is a good fit for your business.

The pricing for SellerApp starts at $39 per month for the pro-lite plan and goes up to $79 per month for the Professional plan.

#9 Viral Launch

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Viral Launch is an Amazon keyword suggestion tool. It provides product-launch, data-driven insights to help you find the best keywords to use in your listing, as well as optimize your product listing for better search engine ranking.

The Viral Launch keyword research tool provides you with data on the number of monthly searches, estimated traffic, and competition level for each keyword. This information can be very valuable in understanding which keywords are most likely to result in a sale.

Viral Launch also offers a product launch service that can help you get your product listed on the first page of Amazon organic search results. This service includes optimizing your listing for the best possible search engines ranking, as well as providing you with customized marketing and advertising support.

The competitor tracking feature of Viral Launch is also very useful. It allows you to see how your competition is ranking for various keywords, as well as what their estimated monthly sales are. This information can help you adjust your own keyword strategy to better compete with them.

This tool is available in a monthly subscription model, with prices starting at $69 per month. The Viral Launch team also offers a free trial so you can try out the tool before committing to a subscription.

#10 Ahrefs

Ahrefs logo light blue

Ahrefs is a keyword research tool that can be used for both SEO and PPC. It provides data on the number of monthly searches, estimated traffic, and competition level for each keyword.

For amazon keyword research, Ahrefs can be a valuable tool. It provides data on the number of monthly searches, estimated traffic, and competition level for each keyword. This information can be very valuable in understanding which keywords are most likely to result in a sale.

Ahrefs also offers a number of other features that can be useful for amazon sellers. These features include competitor analysis, backlink analysis, and keyword difficulty score.

It also offers a number of other features, such as competitor analysis, site audit, and backlink analysis. These features can be very helpful in understanding the SEO landscape for your product niche.

The Ahrefs team also offers a 7-day trial so you can try out the tool before committing to a subscription. The pricing for Ahrefs starts at $99 per month for the Lite plan and goes up to $999 per month for the Enterprise plan.

#11 Scope by SellerLabs

The Amazon Keyword idea tool from Scope by SellerLabs is one of the most comprehensive keyword research tools available. It offers a wide range of features that allow you to find profitable backend keywords, track your ranking progress, and much more.

One of the best things about Scope is that it’s extremely easy to use. You can find the long-tail keywords that you need in just a few minutes, and you don’t need any prior experience to get started.

Seller Labs Keyword Research

It also helps you to find out the untapped PPC search terms that your competitors are not using. This gives you a significant advantage when it comes to ranking your product listings.

The new product ideas feature is also very helpful. It allows you to see what customers are searching for on Amazon, and you can use this information to develop new products that meet their needs.

You can get a subscription to this tool for just $49 per month, and it’s well worth the price. It also offers a free trial to check out all its features.

#12 AMZ Tracker

Amztracker logo

AMZ Tracker is one of the best Amazon keyword research tools that help you to spy on your competition and find the profitable high-traffic keywords they are ranking for. It also allows you to optimize your product listings for those keywords to boost your traffic and sales.

The 360-degree seller strategy reports of AMZ Tracker give you an in-depth view of your competition’s business. It helps you to track their daily sales, average prices, reviews, ratings, etc. This information is vital to create a better listing and outrank them.

AMZ Tracker also provides you with the estimated traffic for each keyword so that you can prioritize the ones that are most likely to bring in sales. The ultimate long-tail keyword research tool lets you find low-competition high-traffic keywords that you can rank easily.

You can increase your conversion rate and organic traffic with the help of AMZ Tracker’s listing optimization features. It analyzes your listing and provides you with actionable tips to improve it.

You'll be notified if a vendor attempts to take over your listing. You may reclaim it before they acquire crucial information about your items and market them against you full-time, forcing them to compete with you. It offers a 7-day free trial and plans start from $50/month.

#13 Keyword Keg

Keyword Keg is a must-have tool for real-time keyword data. The easy interface, quick results, and dependability of the software have cemented its position in SEO circles.

Additionally, its Amazon keyword research capabilities are second to none. The tool provides an overview of the volume, CPC, and competition for a given keyword on Amazon. You can also filter these results by country and date range.

Keyword Keg

Keyword kegs get data from Amazon to suggest features to give you an insight into what people are actually searching for. It also uses Amazon's autocomplete feature to find long-tail keywords that you can rank easily.

If you're serious about getting your product ranking on Amazon, then Keyword Keg is an essential tool. The software starts at $38/month, and there is a 7-day free trial available.

Bottom Line

These are the best amazon keyword research tools for 2022 that will help you to improve your ranking and sales. Which Amazon SEO tool do you use? How would you compare services such as Sellerapp vs Helium 10? Share with us in the comments below.

About the author

Nate is the founder and main contributor of EntreResource.com and author of Evergreen Affiliate Marketing. He is a lifestyle entrepreneur who spends his time building businesses and raising his four kids Sawyer, Brooks, Van and Lua with his beautiful wife Emily. His main interests include copywriting, economics and piano.

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