Ninja Level Ad Spying – The Best PPC Ad Spying Tools for Success in 2023

A person using a laptop to analyze PPC spy tools

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Success leaves clues. Paid ad success is no different.

If you run paid ads, you can leverage the clues your competitors are leaving by leveraging paid ad spy tools. I'm going to share a bunch of them with you so you'll have plenty of options, but I'll also share my personal recommendations.

So, are you ready to turn the tables and become the James Bond of the PPC scene?

Well, buckle up, because you're about to uncover the secrets of your competitors using the best PPC spying tools out there!

Key Takeaways

  • Uncover your competitor’s secrets and stay ahead of the game with PPC spying tools like Auction Insights, SEMRush, iSpionage & more!
  • Save time and money while uncovering new opportunities – just don’t get caught snoopin’ around!
  • Protect your campaigns from prying eyes by blocking IP addresses with Snitcher. Spy proofing: activated!

Why PPC Spying Matters

A person using a laptop to analyze PPC spy tools

Imagine a world where you’re always one step ahead of your competitors, saving valuable time and money, and uncovering hidden gems in the market. Sounds too good to be true, right? Wrong! With the right PPC spying tools, this utopia can become a reality.

Stay Ahead of the Competition

The key to beating your competitors at paid ads lies in observing their strategies and refining yours to supersede them.

Leveraging premier PPC spying tools such as SpyFu, Google AdWords competitor analysis, and KeywordSpy (all of which I'm about to discuss), allows you to unveil all the hidden strategies of your competitors, including their competing ads, targeting, sales copy and more.

Save Time and Money

If you feel your advertising campaigns are draining your time and resources, don’t worry, PPC spying tools are your rescue. By gathering all the information about your competitors’ ads, these tools help you optimize your campaigns.

These tools will help you…

  • Boost your campaign performance
  • Get keyword research on the cheap
  • Optimize your budget
  • Stay one step ahead of the competition

Save time, spend less money while making more of it. Does it get much better than that?

Uncover New Opportunities

Think of ppc tools, like ppc keyword spying tools, as your treasure map, leading you to hidden gems, confidential keywords, and overlooked ad placements your ppc competitor may have missed. With the help of these tools, you can optimize your paid ads strategy and stay ahead of the competition in both paid and organic search results.

Tools like iSpionage let you copy the techniques your rivals used to get people to their landing page and make ‘em work for you. It’s like finding a winning lottery ticket in the trash – score!

Top PPC Spy Tools for Google Ads

A person using a laptop to analyze Google Ads

Having understood the significance of PPC spying, let’s discuss the best tools to spy on your competitors Google Ad campaigns.

The best PPC Ad spy tool, in my experience, is SpyFu with iSpionage a close second. SpyFu

SpyFu is a comprehensive PPC spying tool that's akin to a digital private investigator. It's designed to help you stay ahead of your competitors by giving you a detailed insight into their PPC strategies.

SpyFu allows you to see every keyword your competitors have bought on Google Ads, every ad variation they've tried, and even how well those ads performed. It's like getting a sneak peek into your competitors' playbooks!

With SpyFu, you can also monitor your competitors' keyword rankings, giving you a clear picture of their SEO strategies. This information can be invaluable for identifying new keyword opportunities and fine-tuning your own PPC campaigns.

Furthermore, SpyFu provides detailed reports on your competitors' inbound links, allowing you to see who's linking to them and how their link profiles have evolved over time. This can help you identify potential link-building opportunities for your own site.

In summary, SpyFu is a powerful tool for digital marketers looking to gain a competitive edge in the PPC landscape. It provides a wealth of information about your competitors' PPC strategies, helping you make more informed decisions about your own campaigns.

Google Ads Auction Insights [Free]

Google Ads Auction Insights

Google Ads Auction Insights is a free tool shows you essential data about domains that are bidding on the same terms as you, such as:

  • Impression share
  • Average position
  • Overlap rate
  • Position above rate
  • Top of page rate
  • Outranking share

The best part about this is that it's directly from Google, which means the accuracy will be far better than other 3rd party tools that don't have the same direct access.

SEMRush [Paid]

SEMRush is like the Swiss Army knife of the SEO and PPC world. Although it's better known for it's SEO functionality like keyword and backlink research, it also offers powerful Google Ad spying tools.

iSpionage [Paid]

iSpionage is an amazing spy tool for all your espionage needs. It’s got everything from:

  • keeping tabs on your competition
  • getting the low-down on traffic estimates
  • getting the scoop on affiliate marketing
  • being notified when there’s new activity or social media mentions

It’s like having a secret PPC spy tool in your pocket, ready to help you outsmart your competition at every turn.

Social Media Ad Spy Tools

An image showing the interface of a PPC spying tool for social media ad analysis.

Now, we all know that social media, including twitter ads, is the new battleground for advertisers. So, it’s only natural that we’d want to keep an eye on our competitors’ Facebook, Instagram, TikTok and Twitter ad campaigns. That’s where social media ad spy tools like and PowerAdSpy come in.

Let’s proceed and delve deeper into these covert tools. [Free] is a Facebook Ad gallery on steroids. With filters to sort by ad features and access to a premium ad database, it’s the perfect tool for spying on your competitors’ Facebook Ads. You can even see your competitors google ads.


PowerAdSpy is a powerful tool for spying on competitors’ social media ads across multiple platforms, including Facebook, Instagram, and YouTube. With its extensive database and easy-to-use interface, you’ll be uncovering your competitors’ secrets in no time.

Display and Native Ad Spy Tools

A person using a laptop to analyze display and native ads

For those who want to dive even deeper into the world of ad spying, display and native ad spy tools like Adplexity, WhatRunsWhere and Native Ad Buzz are here to help. These tools provide insights into your competitors’ display ads and native advertising strategies, giving you the upper hand in the battle for ad supremacy.


WhatRunsWhere is like having x-ray vision for ad networks and publishers. With this tool, you can:

  • Search for ads by keyword, advertiser domain, and publisher domain
  • Gain unparalleled access to your competitors’ ad strategies
  • Have a backstage pass to the hottest show in town – your competitors’ ad campaigns

Native Ad Buzz

Native Ad Buzz is like a secret decoder ring for native advertising campaigns on networks like Taboola and Outbrain. With this tool, you can see how major brands are crafting their ad copy for native ad campaigns and even spy on the best performing native ads to level up your own advertising game.


Adplexity provides you with an in-depth analysis of your competitors' mobile, desktop, and native ad campaigns across multiple countries and traffic sources.

With Adplexity, you can monitor your competitors' most profitable ad campaigns and discover their strategies. You can see which ads are working best, what type of ad creative they're using, and even where they're placing their ads.

In addition, Adplexity also allows you to track your competitors' landing pages, giving you a comprehensive view of their entire sales funnel. You can uncover what products they're promoting, which affiliate networks they're using, and how they're structuring their landing pages for maximum conversions.

Click here to try it

Landing Page Spy Tools

A person using a laptop to analyze landing pages

When it comes to PPC spying, landing pages are where the magic happens. Landing page spy tools like Unbounce and Visualping help you monitor your competitors’ landing pages and track changes, so you can stay one step ahead of the game.

Archive.Org (WayBackMachine)

Archive.Org, also known as the WayBackMachine, is like a time machine for the internet. It allows you to travel back in time and see what a website looked like at different points in its history. This can be incredibly useful for spying on your competitors.

By using the WayBackMachine, you can see how your competitors' websites have evolved over time, what kind of content they used to have, and how their marketing strategies have changed. This can provide valuable insights into their business strategy and give you ideas on how to improve your own website.

The tool is straightforward to use. You simply enter your competitor's website URL into the search bar, and the WayBackMachine will show you a calendar view of all the snapshots it has taken of that website over the years. You can then click on a date to view the website as it appeared on that day.

Keep in mind that the WayBackMachine doesn't capture every single change made to a website, but it can give you a good general idea of its evolution. It's like having a spy camera that can go back in time, providing you with a historical perspective on your competitors' online presence.


VisualPing is like having a surveillance camera for your competitor’s landing pages. This tool takes screenshots of your rivals’ pages and alerts you when changes are made, so you can keep a close eye on their strategies and adapt your own accordingly.

Protecting Your PPC Campaigns from Competitor Spying

Having revealed these incredible PPC spying tools, it’s vital to shield your own campaigns from intrusive scrutiny. By excluding competitor locations and blocking competitor IP addresses, you can keep your PPC campaigns safe and sound from any unwanted snooping.

Exclude Competitor Locations

To block competitors’ locations from your PPC campaigns, just tweak your campaign settings to stop your ads from appearing in their geographic area. By doing so, you can focus your advertising efforts on more relevant audiences and keep your ads hidden from your competitors’ watchful eyes.

Block Competitor IP Addresses

Another strategy to safeguard your PPC campaigns from competitor spying is by blocking competitor’s IP addresses with tools such as Snitcher. By preventing your competitors from viewing and clicking on your ads, you can ensure that your advertising budget is spent on attracting genuine customers, rather than fueling the curiosity of your rivals.


In conclusion, PPC spying is an essential part of staying ahead in the competitive world of online advertising. By using top-notch tools like SpyFu (recommended) Auction Insights, SEMRush, iSpionage,, PowerAdSpy, WhatRunsWhere, Native Ad Buzz and VisualPing you can gain valuable insights into your competitors’ strategies and optimize your own campaigns for maximum success. So, what are you waiting for? Embrace your inner spy and start uncovering your competitors’ secrets today!

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