Circle.so is a program that allows creators to build their own membership communities from scratch. The interface is professional and the branding is focused on your program NOT Circle. It will look like you spent $1,000s on your own custom membership area.
The learning curve is shrunk thanks to the free "Circle for Circle Creators Community" that teaches us how to use the tool effectively (while actually demoing the tool in the process!) It's very meta.
Anyone who is earning money by maintaining a community can benefit tremendously from Circle, but there are some drawbacks and alternatives to consider first (so read on...)
Who Should Use Circle?
Circle can be used as a replacement or supplement to any existing virtual communities. Typically, it replaces or compliments a Facebook group or other social media based community.
Some case use examples include...
- Communities for courses
- Premium masterminds
- Paid newsletters
- Conference communities
Anything that involves bringing people together online could potentially benefit from a Circle community.
How We Use Circle
In 2020, we decided it was time to transition our paid community "The Online Arbitrage Challenge" into its own membership area.
A couple of things to keep in mind...
- We were focused more on hosting the content rather than engagement.
- We already had a ton of engagement in our Facebook groups but we found them distracting.
- We still maintain the Facebook groups to maximize visibility and make it as convenient as possible for our students to access content.
- We can't currently go live in Circle so we only host replays (live videos coming soon).
Our experience so far has been great. Students rave about the interface and integrating it with our payment processor and email marketing services was a breeze.
What We Like about Circle
Here are the things we have enjoyed the most so far.
#1 Beautiful, Professional Looking Interface
Right out of the box, Circle communities are breathtaking. You can customize the look and feel all that you want but even if you never touch a thing design wise, you'll be pleased with the aesthetics. This can't be said about all the other alternatives.
Also, Circle puts your brand front and center. They don't clog up the design with self-promotion and Circle branding. You can make it look as if you paid $1,000s to have the area created uniquely for you.
Also, you can integrate the interface with your own domain and website if you want to take it a step further and not even include a "circle.so" reference in your membership area's URL.
#2 Amazing Mobile App Experience
Our members rave about the mobile experience. They can easily jump into our modules and watch videos, listen to audio recordings and view discussions and PDFs.
The only drawback is that it's currently only supported on iOS but we've been told that Android is in the works.
#3 Plenty of Integrations (Specifically, Zapier)
Any software worth its salt should support Zapier integrations. Circle does this which opens up the world of possibilities for connections tremendously.
We are able to connect ThriveCart (our payment processor) and ConvertKit (our email marketing software) easily.
The native integrations are great too. My favorite is Typeform, which allows us to create forms, quizzes or surveys for our members. Typeform isn't a free tool but if you're already a user, you'll love that it's built in.
#4 Awesome Community to Learn How to Use Circle - Fittingly, Circle has a private Circle group that is for their members (other Circle creators like you and me).
It's probably the coolest example of a company onboarding their product to their users that I've ever seen. I literally learned about Circle by engaging with a Circle community.
This group is highly engaged, full of answers to any questions I've ever had and includes tons of real world examples of what is possible with Circle.
Drawbacks of Circle
Circle isn't perfect. Here are a couple of drawbacks.
Drawback #1 (Relatively) Expensive and Limitations - If you don't already have a community that is earning you money, Circle won't feel cheap. For $79/month (which is the current early bird price I'm paying), I'd love to have had access to build more than one community. I can create more spaces than I could ever need but I can't make a separate brand.
If you have a thriving group though, this payment is negligible. Relative to the rest of the membership software alternatives though, it is a bit of a pinch in terms of price and total areas you can create.
Drawback #2 Not the Perfect Alternative for Courses (Yet) - If you ONLY want a static course and don't care as much about the community engagement aspect, low cost options like Thrive Apprentice will get the job done and then some.
Don't get me wrong, it's more than proficient for courses, but it just feels like the course part is not the core of the product like it is for other softwares that focus solely on courses.
Drawback #3 Long Load Times on Video Uploads - I can't say with certainty that this is much slower than other platforms but uploading a video file around 2gb can take over 30 mins (I just walkaway and let them load in the background). You can bypass this by embedding videos instead but there's no perfect fix.
Drawback #4 Not Enough Presets - This is something that I anticipate will improve with time, but currently, there are a lot of settings you need to configure when uploading a new item to Circle. If you want each upload to be different (for instance, you want to limit access to certain members or remove the ability to comment) it can be a bit tedious.
Drawback #5 No Native "Live" Tool - If you want to go live in Circle, it's possible, but you will need to embed a link from another program like YouTube, Livestream or Vimeo. This is far from a deal breaker and I fully expect that they will have their own native live program at some point (another reason to lock in early bird pricing).
There are a number of other membership options.
If you're looking for a free option, Facebook groups have become extremely robust and can provide a solid foundation for any membership program. Unfortunately, Facebook groups have drawbacks such as potential restrictions, throttling of your groups visibility and the myriad of distractions being on Facebook presents.
I suggest that once you try one, you stick with it and give it a real chance. It can take time to make a membership program work and optimize it for maximum value. Be patient.
Testimonials for Circle.So
Frankly, I was sold on Circle not by their own marketing team but by the word of mouth advertising some of the people I follow were giving them.
Our members are so impressed. It’s intuitive. It’s clean. It’s distraction free. I’m so glad we made this decision.
Pat Flynn - SmartPassiveIncome.com
Circle is going to fill the GIANT hole in between FB groups and Slack for virtually every kind of online community.
Ankur Nagpal- Founder of Teachable
The praise from Ankur Nagpal was particularly compelling because his software, Teachable, could be seen as a competitor to Circle.
Circle currently has 3 pricing tiers. They are offering an "early bird" discount of 20% off their pro plan. This is the plan that we currently use and it's been plenty so far.
All plans come with a free 14 day trial and there is no credit card required.
Start a simple community with the bare essentials.
20% off Early Bird
Unlock key features and higher usage limits.
Community is a serious business. We’re here to help.
Circle.so is my top recommendation for creating a private members only area. You will impress your fans, increase retention, boost engagement and look like total professionals if you go the Cirlce.so route.
What do you think? Tell me in the comments!
PS: When you try out Circle for 14 days for free, be sure that you head straight into their Circle members community to see everything you can do. It's eye opening!