"Shortcuts aren't always."
-- Cynthia Lewis
Growing a large and engaged YouTube following is hard! For some niches, it might feel damn near impossible. So it's understandable to be tempted to use shortcuts.
I came across a service called SubPals that sells these shortcuts and I had to review it for you guys.
The concept behind SubPals is flawed and can do more harm than good. If you just want vanity metrics, go for it. You will get the likes, comments and subs as they promise, but I can't recommend SubPals as a legitimate business resource. Subscribers and likes without relevance mean little to nothing.
SO WHAT IS SUBPALS
SubPals is a service that aims to help YouTubers get more likes, comments and subscribes. They also have programs for Twitch, Instagram, Twitter, Spotify, Soundcloud and Pinterest. I didn't test these other options but it seems that the overall concept is the same.
My Initial Impression of Subpals
The site was well done and it was clear this wasn't a fly by night business, but I was skeptical of the model.
I was skeptical of even signing up to test it because I didn't want to accidentally get my own YouTube account shut down.
So I did some research and saw that it was pretty clear tons of people had done it and had "great," experiences.
Of course, you should always be skeptical of reviews from a company whose business is literally artificially liking stuff. But, TrustPilot isn't easy to game and I felt good enough to give it a whirl.
Well, good enough to give it a whirl with my burner YouTube account I accidentally created (don't ask how that happens). I never intend to use (it has 2 subscribers and 1 video I accidentally uploaded to the wrong channel) so if it got killed, it wouldn't matter to me.
HOW SUBPAL WORKS
The concept is this: their large user base of YouTubers (which claims to be over 1,000,000 active users) likes, comments and subscribes to each other's videos.
To join, you're required to provide a link to your YouTube channel. This will be the channel that you want to build up with SubPals.
You're then given the option of which plan you want.
For the free plan, you have to like 20 videos and then subscribe to each of the video creators' channels.
You don't have to watch any longer of the video than it takes to hit like and subscribe. This is a problem because YouTube values time spent watching and uses it when choosing how pages rank.
You can't unsubscribe from the channels later or you'll get banned from the platform.
Although it will get you more raw likes, comments and subscribers, there are huge flaws in this model.
For example, this was the first video I was shown.
Yes, I liked and subscribed but I will NEVER engage with this channel or any of the 20 others.
I'm a city boy. I pay for my car repairs.
Clearly, this is getting vanity results for the creator. 533 likes and 1 dislike (probably accidental) on 3,258 views is beyond good.
So good, that YouTube could easily see it's not genuine traffic.
But is this making the creator money? Is it growing their channel with actual fans? No way.
That is the essence of SubPals. Yes, you get the vanity metrics but it comes from people like me who have no interest in your stuff. There is no vetting of where the likes and subscribers come from. It's a mess.
IS SUBPALS A SCAM?
No, it's not a scam and the business delivers on what they say they will, but the underlying method is garbage. What they deliver isn't worth it.
Yes, you can get tons of likes and subscribers for free and even more if you pay, but they aren't going to do anything for your channel except make you feel more popular than you are.
Alternatives to SubPals
The only thing close to a legitimate alternative is creating good content and running good YouTube ads. Since the method is so flawed, there aren't any direct alternatives that are similar.
SubPals Pros and Cons
Here is what I took away from my test of Subpals
I do NOT recommend using SubPals because I believe the model has the potential to do more harm than good. In the best case scenario, you'll get get a lot of subscribers, likes or comments with minimal harm to your future organic reach and engagement and you will get real followers due to a false validation that your channel must be worth following just because so many people already subscribe. In the worst case scenario, your new subscribers will completely ignore your future content and YouTube will see this as an indicator that you are producing bad videos that no one likes. Then, they will blacklist you from the search since they think you suck.
I don't believe SubPals is an unethical or illegal business though. They're just based on a model that is weak. Much like solo ads, they sound great on paper but don't live up to the hype in practice. I don't recommend buying subscribers from SubPals or any 3rd party service. It is unlikely to do anything more than make you feel popular. Buy hey, knock yourself out if that's what you want!