ThriveCart Review | How I Did $1,000,000 in Sales | Behind the Scenes

By Nate McCallister   
Last Updated on August 22, 2021
ThriveCart Transparent Logo

overall Rating


ThriveCart is the program I use to process 95% of the sales of my products. It is a lean but complete checkout page/funnel builder that makes it easy to sell anything. 

I use it as an alternative to other, more expensive 3rd party programs like Clickfunnels, Kartra or SamCart. 

The only downside is a lack of direct support. However, the Facebook community is helpful and the software is straightforward enough that I've never had serious issues 


  • One time payment (cost effective compared to most builders).
  • A/B testing functionality.
  • Upsells, downsells, bumps, split and recurring payments all supported.
  • Manages affiliate programs (which saves $99/month for me easily)
  • Advanced tracking for Facebook, Google and other networks.


  • Design is limited.
  • Direct support isn't available (Facebook community is main resource)
  • Doesn't work on front end (only checkout pages)
  • Mild learning curve compared to other drag and drop builders.





finally snappedThe software I had been using to manage my affiliate programs simply wasn't working. I had emailed support countless times over the previous 18 months (yes, it was that long of an issue) but still, the issues ensued and I decided they were pretty much telling me to move on to something else.

So I started hunting around for alternatives and stumbled upon a software called ThriveCart.

The price was too good to resist so I pulled the trigger. I wasn't expecting much. I had bought a LOT of different softwares over the years that didn't pan out and this could have been another one of them.

It wasn't.

It took a while to get everything set up, but the software was far from difficult to adjust to. The more I used it, the more I realized that it had features that other software like Clickfunnels, Gumroad, SamCart and Kartra didn't.

What Is ThriveCart Actually?

Before you pull the trigger on ThriveCart you need to understand what it's built for and what it's limitations are. 

The big question I had when I first started looking into ThriveCart was "Is ThriveCart a standalone solution for my entire website or sales funnel?"


NoThriveCart is not a standalone solution like Clickfunnels.

ThriveCart is not built to handle...

  • Front End Sales Pages 
  • Blog Posts
  • Course Hosting 

ThriveCart is built to handle...

  • Checkout Pages
  • Upsells and Downsells
  • Membership/Recurring Sales
  • Affiliate Management
  • Coupon Codes
  • A/B Tests (Not Including the Front End)

I still use Clickfunnels and Thrive Architect on the front end. Also, I can't use ThriveCart for hosting courses like Clickfunnels.

For that I will use Clickfunnels or Thinkific.

You can use these or any other web page builder for the front end. WordPress is what I'd recommend if you don't use Clickfunnels.

ThriveCart is built for sales, not basic email opt-ins or complete sites. Yes, you can gather emails and do two step order forms but you still need something else on the front end to create a compelling sales page. 

Technically, you could send traffic straight to checkout but that is a horrendous idea.

ThriveCart Results

We've slowly added our software (IP Alert and StorefrontStalker Pro) and Course (Tactical-Academy) over to ThriveCart and they're converting well. 

I'm using ThriveCart for my affiliate management and checkout pages exclusively. 

Yes, I stopped using Clickfunnels for these two things but I am using Clickfunnels and/or WordPress on the front end. 

Keep in mind, ThriveCart does NOT work on the front end like Clickfunnels or WordPress. It is not a standalone product. 

It looks like this...

ThriveCart and WordPress

Although we haven't completely switched all of our products over and we still have active sales pages on Gumroad, we are doing a majority of the sales within ThriveCart.

Thrive Cart Sales

So, Is ThriveCart Actually Any Good?

Here is my  opinion. 

  • ThriveCart is FAR better at managing affiliate programs than other platforms I've tried. This was the #1 reason I switched many products over to use ThriveCart.
  • ThriveCart's editor is NOT NEARLY as powerful as Clickfunnels. You can get the job done but you'll have to do a lot of work to get your checkout pages to look as good as they can with Clickfunnels. If you're ok with losing some customization potential, you shouldn't have any issues with ThriveCart.
  • ThriveCart functions just as well as other solutions. Although it has some limitations, everything that ThriveCart does do it does very well. 

My 4 Favorite "Extra" Features

I couldn't live without the basics like checkout functionality, coupon codes and upsells, but there were a few features I found only after purchasing Thrivecart that turned out to be my favorites.

These were barely even advertised on the sales page but should have been highlighted because they are awesome!

#1 Split Profits with Business Partners Immediately

ThriveCart goes beyond helping you pay your affiliates, they also let you split up revenue with a business partner.

For instance, my friend and business partner Christopher Grant ( is my 50/50 partner on a course and a software.

ThriveCart allowed us to create a "contract" with an automation that sends him 50% of all sales we make. That is after any affiliate payouts and fees.

ThriveCart JV Partners

ThriveCart pays my partner Christopher his 50% cut for me automatically!

Setting these JV contracts up is very easy. You can edit the percentage split but are currently limited to one partner per product.

2. Advanced Conversion Tracking for Your Affiliates

ThriveCart vs Clickfunnels

Affiliates will be more likely to run paid ads to your products (if allowed) because they can track their conversions!

Most affiliate marketers are gun shy to run our ads because they can't track conversions. ThriveCart lets them do this.

This means affiliates will be more likely to push and spend to promote.

3. Instant Digital Bonuses for Your Affiliates

Bonuses are HUGE for boosting conversions for people who promote your products. ThriveCart lets your affiliates upload their own digital bonuses and they get delivered when someone buys from their link automatically.

ThriveCart Bonuses

Dramatically increase conversions by offering instant bonuses when people buy your affiliate products. Here is what I offer (a free 30 minute phone call sign up link) when people purchase ThriveCart through my link.

I'm actually doing this myself for a number of products that are ran through ThriveCart.

That includes...ThriveCart itself!

Grab a lifetime copy Thrive Cart through this link and you'll receive a free 60 minute coaching call with me. 

4. Connect Coupon Code to Affiliate

Another huge feature that will boost the efforts of your affiliates. Give them a discount that they can share on places they can't share links as easily (podcasts etc) and you'll get more promotion action.

ThriveCart FAQ

Here are some of the most common questions I see about ThriveCart or that I had personally before I signed up.

1. Is ThriveCart the same as Thrive Themes?

No, they are completely separate companies and products. If you follow the blog, you know that EntreResource was built with Thrive Themes. 

Thrive Cart vs. Thrive Themes

2. Is ThriveCart a standalone product? Will it replace products like Clickfunnels, WordPress, etc?

No, ThriveCart does not offer the front end functionality that other softwares like Clickfunnels, Kartra or SamCart do.

ThriveCart is an alternative to affiliate management software like Backpack but not an entire replacement to tools like Clickfunnels.

3. Does ThriveCart integrate with other software (ie: email marketing programs, etc).

Yes, ThriveCart has many different integrations.  Here are all of the current integrations as of January 2020.

  • Autoresponders
  • Payment Processors
  • Membership platforms
  • Webinar
  • Fulfillment
  • Notifications
  • ActiveCampaign
  • Aweber
  • ConvertKit
  • Drip
  • GetResponse
  • HubSpot
  • Infusionsoft
  • Mailchimp
  • MailerLite
  • Ontraport

NOTE:  Zapier greatly expands upon the list of Thrive Cart integrations. Just because something isn't listed above does NOT mean that you can't use it with ThriveCart.

Although you won't find it on the Zapier list of integrations (at the time of posting) ThriveCart DOES integrate with Zapier.  The integration is shown to ThriveCart users inside of ThriveCart exclusively. I'm sure this will change soon and it will be listed on the Zapier website.

Zapier ThriveCart

4. Does ThriveCart allow you to offer upsells and downsells?

Yes it does. You can do up to 5 upsells and then 5 downsells for each.

ThriveCart Upsells

You can also add one click order bumps. These convert pretty well for me.  

Selling an additional license for $29 converted at about 12% and added several hundred dollars in additional revenue. 

5. Does ThriveCart allow you to run A/B tests?

Yes. Keep in mind, these tests are only on the pages you make with ThriveCart. To test your front end pages you'll need something else. Clickfunnels has built in split testing functionality and so does Thrive Themes. 

6. Does ThriveCart allow you to offer coupon codes?

Yep. You can do % or $ amount off. As mentioned above, you can also make the coupon codes tag an affiliate. 

7. What is the difference between ThriveCart and ThriveCart Pro?

I highly recommend you get the pro version. Here all all the features you receive with Pro. I've starred the biggest reasons in the list below.

  • **Affiliate Center**
  • Subscription Saver Functionality (Dunning)
  • Automatic Sales Tax Calculation
  • Intelligent Business Projections
  • **JV Contracts**
  • Advanced User Management
  • Client Usage Rights
  • **Custom domain name functionality**

It is only $195 more and the affiliate center is a must have.

ThriveCart Pricing

ThriveCart Pricing

The value is absolutely insane...

Currently, you can get ThriveCart for a one time payment of just $495 for lifetime access. You will want to also get the Pro upgrade for $195, for the reasons I just mentioned above.

This pricepoint makes ThriveCart the best value on the market for any affiliate management/checkout page software.

They also have a "Pays for Itself in 30 days" guarantee. If you don't feel that you've made your money back in 30 days, they will give you a full refund. 

About the author, Nate McCallister

Nate is the founder and main contributor of and the author of Evergreen Affiliate Marketing. He is a lifestyle entrepreneur who spends his time building businesses and raising his four kids, Sawyer, Brooks, Van, and Lua, with his beautiful wife, Emily. His main interests include copywriting, economics, and piano.

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