As of May 1, 2022, Alexa.com is no longer in operation. This leaves many website owners and operators scrambling to find suitable replacements for the popular web analytics service. While many Alexa internet alternatives are available, not all of them are created equal.
In this article, we'll look at 15 of the best Alexa alternatives to make an informed decision about tools that will help you get the traffic data and insights you need. Let's get started.
1. Ahrefs
Ahrefs is a widely used website that has recently gained popularity. It is similar to Alexa in terms of features and functionality, but it has some unique features that make it worth considering as an Alexa alternative. One of the most notable features of Ahrefs is its ability to track backlinks. This can be extremely useful for SEO purposes, as it can help you to see which websites are linking to your own. Additionally, Ahrefs also provides detailed traffic analysis and keywords research tools.
Some other features that are worth mentioning include:
The ability to see the top referring domains
A comprehensive overview of your website's traffic
Detailed information on your website's backlinks
Information on your website's organic keywords
The added bonus of Bing, Yahoo and Amazon keyword research functions
Also, Ahrefs offers a 7-day trial for $7, which makes it an affordable option for those who want to try it out before committing to a subscription.
Use Ahrefs Rank Instead Of Alexa Rank
If you want to track your website's progress and get an accurate picture of your site's SEO health, AhrefsRank is a much better metric to use than Alexa Rank.
2. Moz
Moz is another popular website that provides similar features to Alexa. However, one of the main selling points of Moz is its ability to track SERP rankings. This is a feature that Alexa does not offer. Also, some other noteworthy features of Moz include its ability to track social media metrics, keywords research, and backlink analysis.
You can get started with a free Moz account. However, the free version is quite limited. For more features, you will need to sign up for one of their paid plans which start at $99/mo.
Additionally, Moz provides users with a plethora of resources, such as tutorials, webinars, and an extensive blog. These resources can be used to learn more about SEO and how to improve your website’s ranking.
3. SimilarWeb
SimilarWeb is one of the most well-known web traffic analysis tools. In addition to providing detailed information about a website's traffic, it also offers insights into referral sources, engagement metrics, website analytics, and demographic data.
You can use SimilarWeb to get a broad overview of a website's traffic, or you can dig into the details to see what countries visitors are coming from, what devices they're using, and what pages they're spending the most time on.
4. Google Analytics
Google Analytics is a free web analytics tool that gives you insights into how visitors interact with your website. It can help you track how many people visit your site, where they come from, what pages they look at, and how long they spend on each page.
You can use Google Analytics to track both organic and paid traffic, and it offers a variety of features that allow you to segment and filter your data to get the most out of it.
Furthermore, it integrates with other Google products, like AdWords and Search Console, which makes it a powerful tool for understanding your overall digital marketing performance. And since recently, you can upgrade Universal Analytics to Google Analytics 4.
5. Semrush
Semrush is a powerful tool that can help you track your website's traffic, find new keywords, and even spy on your competition. Also, like Alexa, it provides detailed insights into website traffic, including unique visitors, top keywords, and more. Also, you get insights into things like:
How much traffic is a site getting
The top keywords that are driving traffic to a site
How many pages are in the top 10
Where that traffic comes from (organic search, paid ads, etc.)
And more!
You can start using Semrush for free, but you'll be limited to 10 searches per day. You can upgrade to a paid plan starting at $99.95 per month if you need more power.
6. KW Finder
With KW Finder, you can get detailed information about any given keyword. You can also see how difficult it would be to rank for that keyword and get other related keywords you might want to target. Check competition levels, search volumes, and CPC values to help you make the best decisions for your SEO strategy.
Also, it offers a SERP checker that allows you to track your progress over time. It offers a comprehensive suite of services to help you with every aspect of your SEO, from keyword research to competitor analysis.
7. Ubersuggest
Just like Alexa, Ubersuggest is a tool that offers keyword ideas and traffic estimations. However, it goes a step further by providing actionable insights that can help you improve your SEO strategy.
Also, it is a great tool for competitor analysis as it allows you to see what keywords your competitors are ranking for.
You can also estimate your competitors' traffic from each keyword and the average CPC and Search Volume. This information can be very valuable in helping you to adjust your SEO strategy.
8. Serpstat
Serpstat is a powerful and affordable all-in-one SEO platform that allows you to track your rankings, assess your competitors, conduct in-depth keyword research, and analyze your backlinks.
One differentiating Serpstat is its focus on helping you grow your organic traffic. With its growth hacking features, you can quickly identify new opportunities for ranking in the SERPs and take advantage of them.
Serpstat also has an extensive database of over 170 million keywords, one of the largest in the industry. This gives you a wealth of insights into the search landscape and allows you to find the most opportunity-rich keywords to target.
9. Spyfu
Spyfu exposes the search marketing secret formula of your most successful competitors. It shows you what keywords they buy and will give you ideas to beat them at their own game.
Just enter a domain and watch as Spyfu pulls in all data about that site's organic and paid search history.
What's more, Spyfu also shows you the keywords your competitors are bidding on in paid search ads. So if you're looking to get an edge on the competition, Spyfu is a valuable tool in your arsenal.
10. Long Tail Pro
Long Tail Pro is a tool that helps you find profitable keywords to target for your SEO campaigns. It includes keyword difficulty scores, search volume data, and SERP analysis.
Also, it has a built-in keyword research database, which is updated regularly. It is a great tool for both new and experienced SEOs.
11. Screaming Frog
Screaming Frog is an SEO spider that crawls websites to find technical issues that could hold back your website's search engine rankings. It includes auditing redirects, generating XML sitemaps, and crawling JavaScript.
Also, Screaming Frog can be used to spy on your competitor's backlinks, find new link-building opportunities, and track your keyword rankings.
You can audit for on-page SEO issues with Screaming Frog. Simply enter your website URL, and the tool will start crawling through your website pages. It will analyze each page and report any errors that it finds.
You can also use Screaming Frog to create XML sitemaps, which can help search engines index your website more effectively.
12. Woorank
Woorank is a website analysis tool that provides in-depth insights into your website’s SEO, social media, performance, and more. Simply enter your website’s URL, and Woorank will generate a report with actionable recommendations for improving your site.
Also, with Woorank’s Premium plan, you can track your progress over time and compare your performance to that of your competitors. Furthermore, you can use Woorank’s API to generate custom reports for clients or integrate their data into your dashboards and tools.
13. Majestic
Majestic is an intuitive platform that offers users a range of features to help them with their SEO campaigns. The site explorer feature is particularly useful as it allows users to research the backlink profiles of their competitors and see where they are being linked.
It also has a keyword tool that allows users to find new keywords and track their rankings for existing ones.
Also, Majestic has a very handy “Site Audit” feature that can help users to find and fix on-site issues which could be holding back their SEO progress. Overall, Majestic is a great all-around SEO tool with some useful features.
14. SEOQuake
With SEOQuake, you can batch-check SERP features for multiple keywords at once and compare your site’s SERP features to those of your competitors. The tool also offers an on-page audit feature that can help you identify and fix common SEO issues with your website.
SEOQuake is a free browser extension compatible with Chrome, Firefox, and Opera. It offers real-time website monitoring, research for keywords, rank tracking, and more.
With it, you can quickly and easily track your website’s progress over time to make necessary changes to improve your SEO.
15. Google Trends
Google Trends is a free tool provided by Google that lets you see how often particular terms are being searched for.
It’s useful for helping you determine which keywords to target in your SEO campaigns. Also, it will show you related terms and even related searches. Along with these tools, you can also try the Internet archive for Wayback analytics of the site.
Conclusion
With Alexa.com gone, it's important to find the best SEO tools to keep track of your website's analytics. The 15 websites listed above are all great options that offer similar (and sometimes even better) features than Alexa rank did. So don't wait. Start using one of these sites today to take your web traffic analysis to the next level.
We hope you find this article helpful. If you have any questions or suggestions, please feel free to comment below.