If you're a blogger looking for new and innovative ways to take your content to the next level then you need to know about ChatGPT.
This powerful tool, developed by OpenAI, is a natural language processing system that can assist with a variety of tasks, from brainstorming and editing to promotional efforts and more.
In this post, we'll explore 10 cool ways bloggers can use ChatGPT to their advantage.
If you haven't already signed up, go do that here. ChatGPT is currently free, but I don't expect that to last for very long. At the time of this posting, they are at capacity but definitely keep checking back if you can't get it immediately.
From generating ideas and improving writing quality to finding new ways to connect with your audience, ChatGPT is an indispensable tool for bloggers looking to up their game.
Along the way, I'll be sharing real-world examples and the actual prompts that I use.
So let's dive in and see just how much magic ChatGPT can bring to your blogging efforts!
#1 Topic and Keyword Research
I wanted to make this list go in the order you'd create a blog post, so we'll start with topic research.
Prompts you could use here include:
- Give me some blog topic ideas about (insert your topic)
- What's something interesting I could write about for (insert your audience)
- What are some keywords I should target for a blog about (insert your topic)
Here's an example of keyword research for a blog about cats.
Here are the keywords they gave me:
In this example, I asked for keyword ideas for a blog about cats. The output was good but broad.
The beautiful thing here is that you can regenerate answers or expand on specific ones.
So, I asked ChatGPT to expand on number 11.
I'm not going to rush to cancel any of the keyword research tools I pay for, but this is a nice addition to my tool chest.
The only drawback is I can't see competition level and search volume. Using this in tangent with tools like SEMRush, Surfer SEO, and/or AHREFs would be the most effective solution.
ChatGPT has, however, made other AI writing tools like Jasper and ShortlyAI far less necessary.
#2 Title Ideas
Once I have topic ideas ready, I can craft the actual blog titles.
Moving to another example, I asked ChatGPT to give me a great headline for this blog post.
I already had my list of 10 features I was going to include, so I gave ChatGPT this prompt:
It gave me 10 options to choose from.
These looked nice, but I wanted to test them in a tool I use called
The scores were shocking.
All but one title scored in the 70s or 80s.
If you've used Headline Studio before, you know that getting headlines over 70 takes some work.
To say I'm impressed is an understatement. This is fantastic even if you feel you're already great at writing headlines.
You can either reword your headline or just get more headline ideas to choose from.
More options will usually lead to a better headline in the end.
#3 Thumbnail Design Ideas
Coming up with blog and YouTube thumbnails is tedious. If you aren't a creative person, it can be time-consuming and frustrating.
I asked ChatGPT to create a thumbnail idea for me based on the headline
Here's what it suggested.
I jumped over to Canva and whipped up the thumbnail using these suggestions. It is the one I ended up choosing for this blog post.
I've seen many creators use these types of suggestions with AI art tools like Dall-E or MidJourney, and the results are quite impressive as well.
If my blogs used a lot of images, I could have ChatGPT create prompts describing the things I want to show. I could then input them into a tool like Midjourney, and it would create something.
This is going to be an awesome case use for creators in the fiction space.
The more detail, the better. So you might want to add a second prompt like "add even more detail to the description above."
#4 Introduction and Conclusion Creation
Important Warning about AI Generated Content
You should not copy and paste AI generated text in bulk. Google has made it clear that posting AI generated text is considered spam and publishing it will negatively affect your appearance in search results. Whether or not Google can detect AI generated content is up for debate, but you should not get into a habit of using it.
Here's what ChatGPT told me about using ChatGPT!
Use AI generated text as a writing assistant that helps you through the process. It is NOT the entire process. Always rephrase and reword AI generated content to make it your own. If you use AI generated content and do not edit it, be sure to do so sparingly and never for the entirity of a blog post.
You have been warned. Please proceed with caution.
I don't enjoy writing conclusions. I'm a little less bothered with writing introductions, but I don't love spending a lot of time on those either.
ChatGPT can create great introductions and conclusions for posts with simple prompts.
The simplest prompt would look like this:
Here's the output that this prompt provided:
You'll notice that I did not use this introduction in this blog post. As I described above, I don't recommend that you ever use AI generated text verbatim either. Use these as inspiration and rewrite them in your own voice.
The second way to create introductions and conclusions is to compose the entire blog post without the introduction and/or conclusion, paste the text into ChatGPT and then tell it to create an introduction or conclusion from the content.
The output here will be better since ChatGPT will have the actual substance of the post to reference.
I love doing content TL/DRs on my posts. That stands for "Too Long, Didn't Read," and it's essentially a millennial way of saying "summary." You can easily create these with ChatGPT in the same way you'd create a conclusion. Just paste the body of the blog post into the prompt and ask to "Create a summary of this blog post."
You can also ask it to shorten or expand on it if you don't like the length.
#5 Content Outline Creation
If you have a blog topic ready, you can ask ChatGPT to create an outline of the post for you.
Here's the output I got.
You'll probably notice that I didn't follow their outline. Here's why:
Google values original content. They affirmed this recently with their helpful content update.
The content outlines generated here will not be extremely original. You will want to draw outside the lines a bit with these suggestions.
So, I use them for generating ideas about what to include but not as a complete draft. I actually did this search after I wrote the first draft of this post.
#6 Convert YouTube Videos to Blog Posts
This is possibly the coolest feature of ChatGPT. If you're like me and also create content on YouTube, you can give ChatGPT the transcripts of your videos and ask them to format them as blog posts.
There is a Google Chrome extension called YouTube Summary with Chat GPT (download that for free here) that will give you access to the transcripts of any video.
Copy the transcript text and paste it into ChatGPT with the prompt "Format this YouTube transcript as a blog post."
These won't be perfect and you'll need to review the results closely, but this can be a massive time saver and will help you curate your content into multiple formats.
#7 Proofreading and Editing
This method is extremely straightforward. Just enter something along the lines of "Proofread this" and then paste your text.
I don't see myself using this feature very much, since Grammarly, WordTune and ProWritingAid are plenty, but it's still a cool feature.
#8 Promotional Content
Once you've created your blog post, it's time to share it. ChatGPT can create the promotional content we need for email and social media broadcasts.
As we've done several times, we can ask ChatGPT to create content based on the title or based on the entire substance of the blog post.
Here's the output:
That's pretty good! It's not in the exact tone that I'd write in, so in tip #10, we'd change that up a bit.
We don't need to stop at email body content. We can also get catchy subject lines.
Here's the output:
Again, that's pretty good!
We can go beyond just emails though. We can have ChatGPT create social media posts for us.
I asked it to create a tweet promoting this blog post for me and to add relevant hashtags.
Here's the output:
That's more than acceptable.
#9 Create WordPress Schema
Thanks to the massive amount of powerful tools available to us, bloggers don't need to be skilled web developers.
ChatGPT is an amazing tool for developers though, and it has case uses for bloggers. The best example is for adding Schema to our blog posts.
Let's say that I want to create FAQ (question and answer) schema from a blog post. I can copy the questions and answers and ask ChatGPT to format them as Schema that I can then inject into my blog posts.
This prompt will give me the code I can copy and inject into my website.
I still prefer a tool like WP Schema Pro, but if you go the manual route, this can be an awesome, fast solution.
Also, if you have things that could be question-and-answer Schema but aren't already formatted as question and answer, you can ask ChatGPT to format them properly for you before you create the Schema from them.
This prompt will kick out this:
This becomes valuable if you have a blog post that has questions and answers formatted as headings and body text. You can paste long selections of text, and it will format them, so they can be converted more easily into Schema.
Now, back to formatting that email from tip #8.
I'm going to just copy the text and tell ChatGPT to format it with a casual tone.
You can also do cool things like rephrase things to sound like famous people.
Let's make the sentence above sound like John Madden wrote it.
AI programs like ChatGPT can be scary. It's reasonable to feel like robots are just a few lines of code away from replacing bloggers entirely.
However, that isn't the case. If we lean into tools like ChatGPT instead of away from them, we can use them to our advantage. Use the methods I shared above, and you'll have a huge advantage over the bloggers who are too uncomfortable with AI to embrace it and ride the wave.
Blogging with AI is here to stay. Will you be a part of it? I hope so.
Want more ChatGPT tips?
After settling on the top 10 ways bloggers could use ChatGPT, I found several other uses that I didn't include in this article.
If you want me to share them, leave a comment below telling me that you'll read it and share this article with friends who could benefit from it. If this gets enough engagement, I will absolutely add more uses for bloggers.