How you reply to customers will have a tremendous impact on every important metric you value.
Making your own software can be expensive. Fortunately, many software companies offer white label rights access and agency access for insanely good prices, often times for just one payment for lifetime access. You just need to know where to look. Here are places to find these sorts of opportunities.
During my highly impressionable college years, I read a book by David Allen called “Getting Things Done: The Art of Stress Free Productivity.” The book is great but there was one concept I learned that when applied, actually negatively impacted my business. The concept was this, “if it takes less than two minutes, then do