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Ray Edward’s 21 Types of Bullet Points That Sell Like Crazy

By Nate McCallister / a couple of years ago
How to Write Great Bullet Points

There is one marketing book that I am certain helped generate thousands of dollars worth of conversions for my business.

The book is “How to Write Copy that Sells: The Step-By-Step System for More Sales, to More Customers, More Often” by Ray Edwards.

If you are a copywriting nerd like me, you’ll love this. If you don’t particularly care for copywriting (or really understand what it is), you still should read this. If you implement the practices and concepts found in this book, you will booBullets in Copywritingst conversions on your next launch or increase sales on any of your current products.

I can’t share all of the valuable takeaways from the book {do yourself a favor and buy it here}, but I do want to share one of the most helpful chapters of the book. It was regarding the different types of bullet points to use in your copy. If anyone is qualified to teach about bullet points, it is Ray Edwards.

These are bullet points that sell!

I want to share the 21 Bullet Points that sell Templates Ray Edwards describes in chapter 5. Also, I will show you the bullet points I am drafting for my new Chrome Extension “fastlinqs” (coming soon) and it’s accompanying web course. Killing two birds with one stone 🙂

The 21 Bullet Point Templates You Can Use Today

1. The “Wrong!” Bullet.

  • Write good content and it will eventually get traffic right? Wrong! If you aren’t ranking well in Google, you won’t reach the success your blog is capable of…in the included course you will learn how to improve SEO and how to save time doing it with Fastlinqs.
  • Example: Promoting your content on other sites is spammy. Wrong! It can be, but I will teach you how to do it in a way that has readers glad you shared it.

2. The “Themed Sequence” Bullet.

  • I will show you the 10 lesser known places you can promote your blog content for free, in the included worksheet.
  • I will teach you the 7 deadly SEO sins and how to easily fix them, even if you have no idea what SEO is.

3. The “Two-Step” Bullet.

  • What to never do when sharing affiliate links and why. (If you get this wrong you will lose trust and may even face legal action!)

4. The “Giveaway” Bullet.

  • I want to give you the same spreadsheet I use to manage my own blog.

5. The “Reverse Hook” Bullet.

  • $3/day can generate you $1,000s more in revenue and send your traffic through the roof!

6. The “Naked Benefit” Bullet.

  • Never miss the opportunity to share your affiliate links stumbling through spreadsheets.
  • Recall relevant past blog posts for kick-ass internal link creation within your blog posts.

7. The “Transactional” Bullet. Simple transaction:

  • Give me 2 hours to teach you how to outsource your content and I will have you focusing only on what matters most, writing killer content.

8. The “If… Then…” Bullet

  • If you are a blogger or affiliate marketer, you will save time and make more money with this installed on your browser and these tactics implemented in your business.

9. The “Truth About” Bullet.

  • The truth about link sharing and how to do it the right way.

10. The “Single Most” Bullet.

  • Learn the single most important aspects of content sharing.

11. The “How-To” Bullet.

  • How to improve SEO and increase organic traffic dramatically.

12. The “Number” Bullet.

  • The Number 1 reason your affiliate sales aren’t where you want them to be.

13. The “Sneaky” Bullet.

  • The sneaky way to promote content and bring value to people who aren’t expecting it.

14. The “Better Than” Bullet.

  • Learn the methods that can bring results better than hiring a costly professional content marketing company.

15. The “Simple Fact” Bullet.

  • Many, MANY great bloggers aren’t getting noticed and aren’t making money when they easily could.

16. The “What” Bullet.

  • What to do to avoid looking spammy and self-serving when sharing content.

17. The “What Never” Bullet.

  • What never to spend your valuable time doing, (this will save you hundreds of hours a year!)

18. The “Do You?” Bullet.

  • Do you open spreadsheets or word documents to grab your affiliate links when you need them?
  • Do you consistently write quality content to the walls?

19. The “Why” Bullet.

  • The reason why your affiliate sales suck and your traffic bounces.

20. The “Secrets Of” Bullet.

  • The secret of delegating tasks without losing your unique voice!

21. The “Probing Question” Bullet.

  • Do you worry about trusting someone to help grow your blog? (I understand, but I’ll show you how to do it and keep your peace of mind.

Bullet Points in Copywriting

About the author

Nate McCallister

Nate is the founder and main contributor of EntreResource.com. He is a lifestyle entrepreneur who spends his time building businesses and raising his two kids Sawyer and Brooks with his beautiful wife Emily. His main interests include copywriting, economics and piano.


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