Review of Paid Traffic Mastery by Molly Pittman | Is It Worth the Time and Money?

By Nate McCallister   
Last Updated on July 29, 2021
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overall Rating

4.7/5

Paid Traffic Mastery with Molly Pittman (also referred to as the Digital Marketer Customer Acquisition Specialist Certification Program) is my most recommended course for anyone looking to master paid traffic. 

Pros 

  • Engaging 
  • Highly Actionable
  • Easy to Follow
  • Deep (Very Complete)
  • Affordable (Relative to Other Programs of Similar Quality)
  • Interactive Activities

Cons

  • Pretty Long (11+ Hours)
  • Can't Jump Around Units, Need to Be Completed in Order

If you can invest the time and money ($495) this is a no-brainer. You'll leave the program feeling more comfortable about running ads on YouTube, Facebook, Google and LinkedIn.

Molly Pittman is someone I have trusted for years when it comes to marketing advice. In 2017, I took the first version of her Paid Traffic Mastery program. It was so good that I took it again when she updated it in 2019. 

Paid Traffic Mastery

The only bad thing is you have to take the course in order so you can't jump to different sections. 

What Is Inside Paid Traffic Mastery

The program is broken down into 8 Modules.

Module #1 Getting Started

  • Getting Started
  • Lesson 1: Getting Started
  • Lesson 2: Paid Traffic: The What & Why
  • Lesson 3: The Customer Journey
    Explained
  • Activity: Map The Value Journey

Module #2 Core Concepts of Paid Traffic

  • Lesson 1: Core Concepts of Paid Traffic
  • Lesson 2: The Traffic Store
  • Lesson 3: Traffic Temperature
  • Lesson 4: Content & Paid Traffic
  • Lesson 5: Cold Traffic Content
  • Lesson 6: Warm Traffic Content
  • Lesson 7: Hot Traffic Content
  • Lesson 8: What's Next?

Module #3 Crafting Your Campaign Assets

  • Lesson 1: It's All About The Benefits
  • Lesson 2: The Future Benefit
  • Lesson 3: Lead Magnet Checklist
  • Lesson 4: Deeper Benefits
  • Lesson 5: Your Unique Selling Proposition

Module #4 Paid Traffic: Facebook 

  • Lesson 1: Getting Started With Facebook
  • Lesson 2: Facebook Compliance
  • Lesson 3: Understanding Campaign Structure
  • Lesson 4: Placements, Bidding, & Budget
  • Lesson 5: Instagram
  • Lesson 6: Tracking & Campaign Launch
  • Lesson 7: Retargeting & The Facebook Pixel

Module #5 Troubleshooting, Optimizing, & Scaling

  • Lesson 1: Troubleshooting, Optimizing, & Scaling
  • Lesson 2: Analyzing Data
  • Lesson 3: Troubleshooting Campaigns
  • Lesson 4: Optimizing
  • Lesson 5: Scaling

Module #6 Paid Traffic: Google Ads

  • Lesson 1: The Big Picture
  • Lesson 2: Learn The Lingo
  • Lesson 3: Knowing Your Business and Marketing Goals
  • Lesson 4: Finding and Understanding Keywords
  • Lesson 5: Writing Great Ads
  • Lesson 6: Understanding Ad Groups
  • Lesson 7: Building Campaigns
  • Lesson 8: Conversion Tracking
  • Lesson 9: Introduction to Ongoing Optimization
  • Lesson 10: Getting Advanced

Module #7 Paid Traffic: YouTube Ads

  • Lesson 1: Introduction
  • Lesson 2: Your Customers Moment
  • Lesson 3: The Perfect Video Ad
  • Lesson 4: Reaching Your Customer
  • Lesson 5: Campaign Build Walkthrough
  • Lesson 6: Thank You

Module #8 Paid Traffic: LinkIn

  • Lesson 1: Deeper Dive Linkedln Platform
  • Lesson 2: LinkedIn Objectives
  • Lesson 3: Finding Your Market On Linkedin
  • Lesson 4: Ad Copy & Ad Creative
  • Lesson 5: Creating An Ad
  • Lesson 6: Retargeting On LinkedIn
  • Lesson 7: LinkedIn Insights Tag
  • Lesson 8: Reporting & Analytics

What I Loved About It

My favorite part about the course was how they take the guesswork out of everything. Confidence is key when it comes to running paid ads. Many people just give up because they feel so incredibly uncomfortable. 

This program explains things like...

  • How many impressions you need to decide if something is working or not. 
  • How to decide what to bid for ads.
  • How to decide if an ad or campaign is worth scaling or should be ended.

You will leave with numbers that you can reference. There isn't anything vague about this program. 

Also, it is the perfect combination of conceptual work and real technical application. You will learn how to create ads inside various platforms from the literal tech side and you'll also learn how to make them convert from the conceptual side. 

I can't recommend it more highly. 

About the author, Nate McCallister

Nate is the founder and main contributor of EntreResource.com and the author of Evergreen Affiliate Marketing. He is a lifestyle entrepreneur who spends his time building businesses and raising his four kids, Sawyer, Brooks, Van, and Lua, with his beautiful wife, Emily. His main interests include copywriting, economics, and piano.

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  1. I’m waaay more productive when not working at home too in general (fewer distractions, less willpower used.) Good to hear I’m not alone eheh Will check out the video on how you increased the optin rate, Nate, thanks for sharing your results! Keep it up

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