There is a mass gravesite of great products that don’t culminate into profits because they are not promoted correctly.
The following are my favorite free tools for copywriters. I use each of them when drafting my own web copy and I know you will find value in them as well.
This is a fantastic attempt at quantifying the art of headlines. While this isn’t perfect (math and the power of words are difficult to ever correlate perfectly) it is an awesome start and I have found headlines that score over 70 on this out perform my headlines that don’t.
Note: While this is far from a perfect algorithm, I always try and make sure my headlines rank above 70 when graded. This makes for easy to digest, enticing titles that get more clicks. I wrote about this in an earlier post regarding SEO mistakes I have made.
I found this awesome worksheet to grade your sales pages mathematically in the book: Web Copy That Sells: The Revolutionary Formula For Creating Killer Copy That Grabs Their Attention and Compels Then to Buy by Maria Veloso.
This is another headline analysis tool that will give you more insight. It has a slightly different formula than the coschedule analyzer, so it is a useful second opinion.
This free tool allows you to see if your content is shared elsewhere online.
Bloggers and web copywriters know the importance of HTML. The site isn’t pretty, but it works. (Please comment below if you have a better way of converting text to HTML, I want to know!)
If you are writing copy online, clean HTML will lead to more visually appealing letters and will encourage readers not to leave midway through.
Find the keyword density for any piece of content.
Find out which words are used most frequently in your content. Use this feature to ensure that you are mentioning the words most important to your product and that will get the attention of your audience so they feel that you understand them and can relate to their problem.
The best spell check tool around. Grammarly integrates spell check functionality on sites that would normally not have that option.
Don’t let good copy become weakened by poor grammar. You need your credibility!
There are free and paid versions.
Use this little tool to find better words for jargon that turns off your readers. An immature site, but I enjoy it.
In copywriting, you may not want to use the “I’m feeling douchey” suggestions. Words should be simple, clean and to the point.
#10 Email Spam Test
I use this free tool before I send emails out to my mailing list. It doesn’t matter how big my mailing list is if my emails are going straight to their spam folder. This tool isn’t perfect (there are too many constantly changing factors involved in the spam algorithms for email providers) but it is definately a useful tool and worth your time.
I love hemingwayapp. A good copywriter knows that he needs to connect clearly with his target audience and this means writing in a way that is clear to them. Hemingwayapp will show you what your copy’s readability level is and will make suggestions for you to add clarification and simplify your message. There is a free web version and a paid desktop version.
Ok, now, go write some killer copy and earn some money!
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