Copywriting is perhaps the most overlooked components of successful business ventures.The ability to draft compelling content that sells your products or services is critical to your business success.
There is a mass gravesite of great products that don't culminate into profits because they are not promoted correctly.
The following are my favorite free tools for copywriters. I use each of them when drafting my own web copy and I know you will find value in them as well.
I usually have a number like "10 Awesome Free Resources...," because those get readers attention. However, I intend on adding to this post a lot this month so I am just leaving it open-ended. I am immersing myself in copywriting (reading the work and copy of Ray Edwards, David Ogilvy, Ann Handley, Robert W. Bly, Russell Brunson, and others), so there will surely be more coming!
If you are a copywriter, Bookmark this article.
This is a fantastic attempt at quantifying the art of headlines. While this isn't perfect (math and the power of words are difficult to ever correlate perfectly) it is an awesome start and I have found headlines that score over 70 on this out perform my headlines that don't.
Note: While this is far from a perfect algorithm, I always try and make sure my headlines rank above 70 when graded. This makes for easy to digest, enticing titles that get more clicks. I wrote about this in an earlier post regarding SEO mistakes I have made.
This is another headline analysis tool that will give you more insight. It has a slightly different formula than the CoSchedule analyzer, so it is a useful second opinion.
Ok, so this tool's name really doesn't give it justice. It's really easy to find out your word count and character count directly in WordPress, Google Docs etc. but WordCounter.Net provides a slew of other benefits.
The best one is the keyword density tool
I use this feature to ensure I'm mentioning the key words that I want to rank for.
The best spell check tool around. Grammarly integrates spell check functionality on sites that would normally not have that option.
Don't let good copy become weakened by poor grammar. You need your credibility!
There are free and paid versions.
I use this free tool before I send emails out to my mailing list. It doesn't matter how big my mailing list is if my emails are going straight to their spam folder. This tool isn't perfect (there are too many constantly changing factors involved in the spam algorithms for email providers) but it is definately a useful tool and worth your time.
A good copywriter knows that he needs to connect clearly with his target audience and this means writing in a way that is clear to them.
Hemingwayapp will show you what your copy's readability level is and will make suggestions for you to add clarification and simplify your message.
There is a free web version and a paid desktop version.
#7 Bullet Point Workbook
This is one I made and worked really hard on 🙂
If you want to learn more about bullet points in your copywriting, check out this blog post.
P.S. If you liked this article share it with a copywriter you <3