Free Tools for Email Marketers

By Nate McCallister

Last Updated March 4, 2020

I'm an email marketing junkie. If there is a tool out there that can make me better, I've tested it. 

Here are some of the free softwares that email marketers should check out.


1. IsNotSpam - Check deliverability potential before you send your emails to your list.


2. SendTric - Add live countdown timers to your email broadcasts. These are amazing for adding a sense of urgency. 

CoSchedule Headline Analyzer

3. Coschedule Headline Analyzer - See how enticing your headlines are. This is mostly used for blog posts but it can be useful for email as well. 


4. Subject Line - Another free subject line analysis tool.

Net Atlantic

5. Email Subject Line Grader - And one more...

Tiny PNG

6. TinyPng - Compress images before sharing them in broadcasts. This will improve open rates and deliverability since heavy emails can cause issues.


7. Zapier - The Swiss army knife of software utility tools. There are an endless number of ways you can utilize Zapier in your email marketing. 

Hemingway App

8. HemingwayApp - Grade your body copy for readability. I recommend you aim for a 6th grade or lower score to increase CTR.  I cover it more here.

Test Subject Line

9. Test Subject by Zurb - See what your email broadcasts look like on mobile devices. 

Convertkit blue

PS: I recommend ConvertKit for your actual email marketing software.

About the author

Nate is the founder and main contributor of He is a lifestyle entrepreneur who spends his time building businesses and raising his four kids Sawyer, Brooks, Van and Lua with his beautiful wife Emily. His main interests include copywriting, economics and piano.

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