Best Business Tools to Improve Positions of Your Website Online

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The effort you make to promote your website online is tightly associated with SEO promotion tools. These tools help you analyze how your website performs and how its positions are being changed on search rankings. In particular, 

This article discusses types of SEO positioning software tools and how web position tools assist in tracking website visibility on search engines and keep an eye on your competitors’ rankings as well.

What Is Web Positioning Software?

As it comes from the name of the software tools group, web positioning software is designed to track website positions also known as rankings. 

Once a user makes a search by typing a query, a list of websites appears on the search engine results pages. According to statistics, more than 90% of online users observe the results only on the first page on Google, Yahoo, Bing, or any other search engine. This happens because users are usually looking for fast answers to their questions and are not eager to surf dozens of websites. That is why webmasters aim to position their websites on the first page of search results, and SEO promotion tools help to realize that goal.

E-commerce online stores such as Amazon marketplace also have an embedded search engine that lists results based on the search query entered. However, the percentage of users who observe the results on the first page is lower–nearly 60%--because people have a determined goal to acquire an item with certain characteristics and price and are more eager to spend more time. 

To reach the top ranking on searches, web position software comes in handy. It helps you to control the current ranking for your website and your competitors’ websites. Such tools are also very effective when you, for example, have used several options of subscriptions or posted an article on a guest posting service. In such cases, a web position tool indicates how your page ranking has changed.

Why Is It Important to Use SEO Tools for Websites?

While the answer seems obvious, the importance of using web positioning tools in online marketing is often ignored. This either happens because of a lack of knowledge about web positioning software for business or inattention to performance analysis.

The importance of using web position tools is obvious, as it not only shows your current performance but also tracks your performance month to month, which helps you evaluate your SEO efforts.

Best SEO Promotion Tools in 2023

The tools for website rank tracking may come in SEO packages with dozens of different tools for optimization. Alternatively, you can use a dedicated standalone SEO promotion tool that could be exclusively used for website rank tracking.

SE Ranking

SE Ranking

This is a comprehensive all-in-one SEO solution that includes a web position tool for improving Google ranking. It is called Keyword Rank Tracker, which helps to keep an eye on the current performance of chosen keywords and their corresponding rankings. This tool allows for tracking rankings depending on language, location, mobile or desktop devices, and search engines.

Besides the rank tracking, the SE Ranking suite offers extensive keyword research and suggestion, backlink analysis, and an entire website audit. Before selecting the right plan that matches your business needs, you can try this tool out for a 14-day period for free.


SEMRush Logo Transparent

If you are looking for a set of necessary SEO tools, then SEMRush is something you need to consider. It offers a large platform with lots of tools aimed at providing you with an entire overview of your website performance. Based on that, you can make a detailed analysis and explore the tips at to improve search rankings.

You can also monitor your domain ranking continuously and form a report automatically using the position tracking tool. Moreover, SEMRush will provide you with keyword suggestions with which you could outrank your competitors.


KWFinder Logo Transparent

Similar to SEMRush and SE Ranking, Mangools also offers an all-in-one solution for your business. Its component for the website position tracking is called SERP Watcher, which is dedicated to monitoring keyword performance, estimating page visits, scheduling reports, etc. This is a free SEO tool for website performance analysis, although it only allows tracking 10 keywords on a daily basis. To track more keywords daily, you may select one of the available plans.

SEO Power Suite

This tool allows webmasters to track any domain, use an unlimited amount of keywords, analyze SERP features, connect Google services, and other useful functions. Its particular feature is that SEO PowerSuite relies on tools for local SEO, which allows you to accurately track positions for any location.

Advanced Web Ranking

Unlike other SEO tools mentioned above, Advanced Web Ranking is not a part of the SEO suite but is a standalone professional web positioning tool. Advanced Web Ranking entered the market in 2002 and has gained lots of momentum in the industry since then. It provides outstanding results when it comes to website rank tracking. You can start using it by registering for a free trial and then select one of the plans depending on the frequency and amount of keyword ranking to be tracked.

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