This is a "hindsight is 2020," type of article. I thought filming on a smartphone was for amateurs and was "beneath me," (ironic from someone who was just starting out on YouTube).
I'm writing this article to save you from making the same mistakes I made when trying to grow my YouTube channel.
For years, I've accumulated as much high end filming gear as I could afford.
"Start where you are. Use what you have. Do what you can."
"Start where you are. Use what you have. Do what you can." - Arthur Ashe
My assumption was always,
- "THIS (piece of expensive filming gear) is what will take me to the next level."
- "THIS (piece of expensive filming gear) is what will motivate me to film more."
- "THIS (piece of expensive filming gear) is what will make people like my content more."
The reality: the gear made almost no difference.
You can't buy motivation. to do the work and you can't make boring content engaging simply by improving your production quality.
While I've been amassing this stuff, countless teens have created viral videos and massive channels using just their smartphones.
So, I want to teach you something that I wish I knew about YouTube success: Your smartphone is plenty. Don't wait to start or go all in.
Why SmartPhones Are Enough for YouTubers
Here are the major reasons you should stop sweating the gear and start
Reason #1 Smartphone Camera Quality Has Gotten Really Good
The high end camera industry should be very nervous at the massive improvements being made to smartphones across the board. What we can do in 2020 is leagues above what could be done on the original iPhone and much better than the quality of the first camera I bought in my life, a 2 MP point and shoot Nikon camera.
Reason #2 Extreme Convenience
According to Statista, 45.12% of the world's population owns a smartphone. This number is growing year over year. If you're like most of us, you have your phone on you more often than not. The same can't be said about a fancy camera.
It's impractical to always have my Sony A5000 on me when I'm out and about, but there are tons of times where there is something worth shooting.
Reason #3 Lower Learning Curve
Of all the cameras and add-ons I've purchased, I probably know how to utilize 25% of the functionality (and that's being generous).
A $1,000 camera is usually worth $1,000 because it's loaded with high level features that can be powerful in the right hands. If you don't put in the work to learn how to operate it properly, you're overpaying.
Reason #4 Value Matters More Than Video Quality
Every show on television has tremendous production value, but we all know there is a lot of garbage that makes it on air.
Video quality will never make up for bad videos with no entertainment value or takeaways.
Expensive gear in inexperienced hands isn't valuable.
There's a saying among guitar players that can be applied to any skill, "“Tone is in your fingers."
If John Mayer went into a Guitar Center and picked up a $120 beginner guitar, he'd make it sound amazing. If an inexperienced player picks up a $5,000 guitar, they surely won't sound nearly as good.
The Takeaway: The gear doesn't matter as much as we want to think. Learning how to use it and caring to improve your skills is what makes the biggest difference. There is a place and time for high end products, but they are way further down the list.
Reason #5 Your Early Videos Will S*ck Anyway!
Truth bomb, no one's first videos are good.
Seriously. . . I cringe when I look back at my old videos and I fully expect to cringe next year when I look at the videos I'm making now! It's all part of the creative and learning process.
So, an awesome camera isn't going to solve your problems.
Reason #6 They're More Personal
There's something awesome about minimalistic videos. They come off as genuine and relatable.
Reason #7 Cost
No need to explain this. You probably have a smartphone already that you'd pay for regardless of whether you're filming with it or not.
Reason #8 Low Cost Add-Ons to Get Killer Audio
Low volume, background noises, and bad sound quality will ruin your video-making efforts. Fortunately, there are numerous apps you can use to improve overall recorded sound.
- Voice Record Pro (iOS only, free or $7 for an ad-free version) provides various settings to keep distortion to a minimum and boost the final recording's sound.
- Voice Recorder & Audio Editor (iOS only, free or $5 for an ad-free version) is simple to use and can also transcribe audio to text for you.
- Titanium Recorder (Android only, free with ads) offers you one of the most complete solutions for sound capture.
- Recforge II (Android only, free or $3 for an ad-free version) the app gives you a choice of recording through all the microphones or just one.
Gear to Help Get More Out of Your SmartPhone for YouTubing
Your smartphone is enough, but these low cost add-ons will help you out greatly.
2. Lavalier Mic for Better Audio
Poor audio can be worse than poor video. The good news is that you can take your audio from good to great on your smartphone with a simple lav mic.
These can be connected to your phone and clipped onto your shirt for a much better sound.
High end gear has its place and I recommend you invest in it as your channel grows and you can justify fit it. However, you most likely already have more than enough to get started and find success. Don't let your lack of equipment cause a lack of action.
Now, whip out that phone and film something great!