A great YouTube channel should have a great Intro and Outro. Whether it's fair or not, the intro and outro will impact how viewers perceive your content. Invest a little bit of time upfront and you'll reap the benefits going forward.
Let's start with some general best practices for YouTune Intros and Outros and then I'll show you the best ways to get them done or how to do them yourself.
Best Practices for YouTube Intros and Outros
Here are some intro and outro best practices all creators should follow.
1. YOUTUBE INTROS SHOULD BE 5 SECONDS OR LESS.
YouTubers (and people in the 21st century in general) don’t have the patience for much longer than this. Also, if you want visitors to watch more than one of your videos (you do) you don’t want to waste 20 seconds of their time in each recording watching unnecessary pageantry.
2.YOUTUBE INTROS and Outros NEED TO BE PROFESSIONALLY DONE.
Yes, this means you’ll most likely have to spend a little bit of money on getting an intro. My intro cost me about $400 total (logo + video editor).
3. YOUTUBE INTROS WORK BEST AFTER 5-15 SECONDS OF FILLER CONTENT.
Capture the audience’s attention and then drop your intro. That captures the audience’s attention. I will be doing this for all of my videos going forward!
4. YOUTUBE INTROS and Outros SHOULD AVOID CLICHE MUSIC.
The upbeat ukulele can only be done so many times.
5. YOUTUBE INTROS and Outros SHOULDN’T BE OVERLY DRAMATIC.
If your blog (for example) is tech tips, thunder and screaming eagles don’t really fit that image.
6. YOUTUBE INTROS and Outros SHOULDN’T HAVE EXTREMELY LOUD, STARTLING AUDIO.
When I’m watching a video and I have my ear drums tested with an unnecessarily loud sound burst, I typically see red and leave the page in anger.
Ways to Get YouTube Intro and Outros Made Cheap and Easy
There are two options: #1 Hire someone #2 Do it yourself.
Let's start with the steps for hiring someone else to do it.
STEP #1 GET A LOGO YOU LOVE.
For this, I used 99Designs. I purchased their bronze plan and had a coupon for an upgrade.
Let me explain why 99designs sucks and why it is also the best bet for getting a logo that will match your brand.
If you choose the basic plan, 99designs is basically equivalent to receiving 30-40 Fiverr logos at the same time.
Now, sometimes Fiverr logos actually pan out. So, with 30 logos to choose from and the ability to request changes throughout the “rounds” of submissions, you can get something that fits your brand very well.
Here is the inside of the 99 Designs logo campaign I ran…
STEP #2 HIRE A VIDEO EDITOR
In the past, I have used Splasheo.com and they have done a great job.
If you’re looking for something more “guaranteed’ you can go with them, but this time, I wanted something a little different.
I reached out to Nathan Hirsch of Freeeup.com and hired one of his video editors. The price was less than the Splasheo package and the work was much more “customized” than anything I could do with the options provided with Splasheo.
After just a few back and forth conversations with Jeffrey (the editor) I ended up with an end product that I loved.
Ok, now let's cover how to make intros and outros yourself.
For this, I have only one recommendation: InVideo.
Invideo is an affordable, web based video editing software that gives you access to multiple intro and outro templates.
You can also do it yourself with Invideo.
If you decide to use Freeeup.com, tell them Nate sent you! You will get 10% off!