Why You Should STILL Be Excited about Email

  1. Email Lists Are a Real Foundation. Your email list is the only audience no one can take away from you. 
  2. Better Engagement than Social. .58% average engagement rates on Facebook, Instagram and Twitter. Email = 22.86% average open rates and 3.6% CTR. 
  3. Unbelievable ROI. According to industry studies performed by Optin Monster, email marketing has a 4400% ROI. That means that every dollar you spend on email marketing has the potential to bring you a $44 return. Is it worth it?
  4. The Pros Use It. A joint study from Shop.org and Forrester Research found that 85 percent of US retailers consider email marketing one of the most effective customer acquisition tactics.
    “Traffic on Tap.” Whenever you want to promote something, you can send a flood of HOT traffic almost immediately without paying anything.
  5. Sell Solo Ads for $.50/click+. An email list is an enviable asset and there are tons of people who are willing to pay you for promotions. 
  6. Most Subscribers WANT Promotions. According to MarketingSherpa, about 60% of consumers subscribe to a brand’s list to get promotional messages and deals compared to only 20% that follow brands on social media.
  7. Stay Top of Mind and Build Relationships. Connecting regularly with your subscribers and providing consistent value keeps you top of mind and when someone is ready to buy, you will come to mind.

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