How much your Amazon display name matters is certainly debatable, but I wanted to take a thorough analysis of the names of the top storefronts on Amazon in 2022 to see if there was anything we could learn.
So, I exported the top 1,000 Amazon storefronts in the US from Keepa and analyzed the data. (Suggest reading: Using Keepa)
Here's a summary of my observations.
Length of Seller Display Name
How long should a seller display name be? Well, it varied quite a bit!
Average # of Characters: 14
Fewest Characters: (3) 6PM
Most Characters: (59) AmaMax (USA) Since 1993 l iMBAPrice® Authorized Distributor
Average # of Words: 2
Fewest Words: 1 (470 out of 1,000)
Most Words: (8) AmaMax (USA) Since 1993 l iMBAPrice® Authorized Distributor
Most Common Words in Display Name
There were several terms that were repeated frequently. I spliced these up using a tool called Databasic.io. You can see the full analysis here.
Here are the biggest ones.
inc | 38 |
books | 19 |
llc | 17 |
store | 16 |
usa | 16 |
direct | 16 |
products | 13 |
book | 12 |
sales | 11 |
us | 11 |
deals | 11 |
home | 10 |
tech | 10 |
goodwill | 10 |
online | 8 |
supply | 8 |
world | 7 |
brands | 7 |
media | 7 |
health | 7 |
Other Interesting Findings
Here are some other unique findings
All Caps: 37
Uses ® : 9
Uses LLC: 17
Uses Emoji: 6
Uses Underscore: 32
Amazon Storefront Name Research by EntreResource.com
Top 1,000 Amazon Storefront Names
If you're curious, here is the list of the top 1,000 storefront names from the date I reviewed them (November 14th, 2022).
Remember, this does NOT mean that the names are great. Some of these companies are succeeding despite their display names rather than because of them. However, it's helpful to see what sorts of names the big dogs are using.
These are in order from #1 to #1,000
- -importcds
- MovieMars
- Better World Books
- International Book Sales
- Pharmapacks_
- Hippo Books
- River Colony Trading
- ThriftBooks-Chicago
- AnkerDirect
- Book Depository US
- BlueMall
- newbury_comics
- BrightCreations
- Zoverstocks
- Jenson Books Inc
- Kaspien
- MovieMars-CDs
- BIGFLY
- SF Planet
- i-Deals Store
- Decluttr Store
- Fintie
- ExpressMedia
- BookOutlet USA
- Owls Book Sales
- Avalanche Brands
- ThriftBooks-Portland
- ThriftBooks-Atlanta
- SourceMedia
- Adorama Camera
- Adorama
- Spigen Inc
- DBROTH
- AmericaRx
- Deep_Discount_Entertainment
- glenthebookseller
- YourOnlineBookstore
- Great Buy Book Outlet
- OxKom
- uxcell
- antonline
- PBShop US
- Lifestyle by Focus
- Apex_media🍏
- ---SuperBookDeals
- ThriftBooks - Atlanta Book Co.
- Allstate Protection Plans
- Utopia Deals
- BuyBoxer
- worldofbooksusa
- Mediabridge
- bargainbookstores-
- Sunvalley Brands
- MYBATTERYSUPPLIER
- TextbookRush🍎
- bellwetherbooks
- MMP Living
- PosterRevolution
- Powell's Books, Inc
- Life and Home
- Academic Book Solutions
- Marketplace Valet®
- ThriftBooks-Dallas
- 6pm
- HDE
- newtownvideos
- the_nps_store
- BSCstore
- Trademark Retail
- Used Books Outlet
- massbookstore
- ThriftBooks-Phoenix
- WonderBook
- Spreetail
- ThriftBooks - Yankee Clipper
- BooKnackrh
- TCP Global Corp
- Zappos
- EntirelyPets
- SuperBookDeals-
- Seller1ON1
- Beach Camera Same Day Shipping
- Cable Matters
- GoodwillBooks
- midtownscholarbookstore
- NetRush
- Supershieldz
- ThriftBooks-Baltimore
- JE Products US
- MovieMars-Books
- Tech Armor
- NY Lingerie
- TechMatte
- BRGFL
- Digital Media Source
- Pattern -iServe-
- OutdoorEquipped
- New Chapter Recycling
- BlueProton
- Juvo+
- Hearthshire
- MetaRetail
- PBShop UK
- SpaceBound
- ThriftBooks-Seattle
- Bear Books Outlet
- TheNewMall
- Deals On Call
- Caseology Official Store
- WhyPayMoreOnline
- Amazing Deals Online
- ThriftBooks-St. Louis
- Halloween Superstore
- Swanson Health Products
- BestDealUSA
- Quidsi Retail LLC
- secondspin
- eTECH
- momox Shop
- ULAK Cases
- allnewbooks
- SportingDoc
- Powersport Superstore
- stores123
- UnbeatableSale, Inc
- megahitrecords
- Etekcity
- Mr. Medical
- EPFamily Direct
- Thousandshores Inc
- i-BLASON
- Gatzies
- Patozon
- PC Micro Store
- awesomebooksusa
- MOKS Retail
- Seattlegoodwill
- Cameta Camera
- ShippedFast
- Better World Books: South
- Blue Point
- Record Plant
- American Direct Wholesale
- Orva Stores
- books_from_california
- Skque Products
- Warehouseseller
- Number 1 In Service
- Supcase
- Clickgoodwill
- indoobestsellers
- marvelio
- plumcircle
- College-Books-Direct
- Wireless Central
- MetroDecor
- bookmans_exchange
- Digital Goja
- DiscountEntertainment
- Marketplace Pros
- Galactic Shop
- Super Deal
- MyOfficeInnovations/Staples, Inc.
- The Vitamin Shoppe
- The Vitamin Shoppe
- Clean Earth Books
- WorldWide-Distributors
- BullMoose
- LowerPriceUSA
- BestSource OfficeSupplies
- Super Book Sales
- MightySilver
- topshoesUS
- Prime Time Commerce
- HTS USA
- eBags
- BeautyEncounter
- BlueRigger
- BEYOND YOUR HOME
- Bay 15
- ziarecords
- SuperBookDeals--
- Under Moments
- AmaMax (USA) Since 1993 l iMBAPrice® Authorized Distributor
- Store4PC
- power-innovation
- Perella's
- Collections Etc
- BP MEDICAL SUPPLIES
- Tech Vendor
- RentU
- Toys and Video Games Store
- MyGift
- Shoebuy
- Electronics Expo
- RAREWAVES-IMPORTS
- Buy-it-now-store
- Corydor
- BestChoiceproducts
- AilunUS
- ASXBrands
- Mr.Shield
- Fulfillment Express US
- BigHeartedBooks
- newbury-comics
- BeachAudio
- Monster Pets
- SFGoodwill
- Standing Ovation
- 8 trax media
- Better World Books: North
- Cmple com
- Firefly Buys
- Majestic Pure
- bookoutlet1
- elago®
- PWR+
- Micro-Tools
- giggil
- My Games Direct
- TUNESONLINE
- Akloos
- Goodwill Southern California
- cargolargo
- Bastex
- big_river_books
- Ocean Reef Electronics
- Happy Haus
- Peltz Shoes
- Common Cents Distributors
- Pro Ebiz
- Book_Outpost
- Green Web Inc
- Sports Research
- -Supermart
- Cosmetic Solutions
- iTech Accessory
- Backcountry
- Backcountry
- SB Natural Products
- Exact Design Product
- Alignment Retail
- Housing Works Online Bookstore
- Hubbagames
- SPLG Products
- GotApparel
- PrimeTime Merchants
- Book_Holders
- 47th Street Photo.
- Tenergy Corporation
- textlytic
- Wiki Deals
- OxfordshireEngland
- VirVentures
- Cambridge Select
- CafePress
- Outlet Promotions
- Great Time Books
- Break Time Books
- DiscountsJungle
- Books-FYI
- Better World Books: West
- HOLDANDSTORAGE
- SeasonWide
- Shoplet
- Songmics Direct
- GORILLA COMMERCE
- horizonbb
- Amazing Pride
- Wirester
- strandbookstore
- themediaoutlet
- westcoastmedia
- Home Wise
- Nature and Herbs
- thePruneDanish
- Neutripure
- GroveMed
- Stuff4Craft
- DataVision Computer Video
- textbooks_source
- ShoeMall
- B & M Housewares
- ShoeMetro
- Go_Peachy
- UGREEN GROUP LIMITED
- eToolscity
- PLEXSUPPLY.
- Junipers'
- Clearance Book Sales
- mjentertainment
- SimplyBeautiful
- BLUE BOX MEDIA
- VDCUSA
- Niagara Cycle Works
- Court House Supplies
- BoxWave Corporation
- Cherry Creek Books
- Hirt's Gardens
- Bayside Book Sales
- smogtown
- Skinomi
- Czbrm
- HQRP-US
- The Factory Depot
- AnimeBazaar
- ArtNaturals US
- Vive Health Direct
- Hyatt's All Things Creative
- ToyBurg
- My Great Goods
- Wholesale Parts Direct
- Boho Tronics (Proudly Ships From the USA)
- Goodwill Minnesota
- The Sportsman's Guide
- The Sportsman's Guide
- Toy Planet
- OTCRx4u
- MyQuickMart
- Crucial Vacuum Inc
- Fox Valley Traders
- Sandy Books Store
- BeltOutlet
- MaxWarehouse
- MLC Distribution, Inc.
- Just Love Fashion
- cdbaron
- Won Lane
- EBL official
- Johnson Distributors
- EatSmart Products
- TheComfortZone
- Woot
- Zulera
- Woman Within
- Toynk Toys
- Oliver's Pet Care
- Goodwill Industries of Southern Nevada
- BBG The Friendly Swede
- E-Brands
- firstclassbooks
- XSNonline
- Silver Ocean
- Petco
- eSupplements
- Cavalier Store
- 88 Market Street
- Lepro US
- Larkin Supply
- Alexander Del Rossa
- Turn On Tech
- Alpine Swiss Store
- QUICK CLIX
- LK-Direct
- OJCommerce
- LD Products
- Wa Tacoma Goodwill Olympics Rainier Region
- Kevabooks
- Terrific Deal, Inc.
- bestcdhead
- VitaminLife
- VitaminLife
- Viva Naturals
- sweethomeliquid2
- PORTABLE GUY
- ecampus
- skyvo-direct-usa
- Imagine -This- Music
- my Goods
- VerSure
- LINKYO Corp
- iPearl-Inc
- One Way Pet
- YH-Goods
- Since 1901
- recommerce
- Carlyle
- Focus Camera LLC
- belles-books
- Hawking Books
- Ohuhu Direct
- Jockey
- toolboxsupply
- 6ave
- Soap.com (Quidsi Retail, an Amazon company)
- Essential Apparel
- Bundle Monster
- Heart Rate Monitors USA
- Longhorn Moto
- Ozbo
- KeylessOption
- DealTavern USA
- Christmas Central
- Pure Body Naturals®
- Amazing Sales Fast
- LilGift
- powells_chicago
- Best~Naturals
- The Therapy Connection
- SOUTHWEST MEDIA
- DecoBros Direct
- AsSeenOnTVGuys
- MiniSuit
- SELL BELOW COST
- As Seen on TV Products
- Fieny
- Wholesale Crafts
- Prime Medical Store
- Sabrina Silver
- Sabrina Silver
- Gravity Trading
- Plant Therapy Essential Oils
- Buckeye Tool Supply
- Village Music World
- Direct Premium Buys
- Direct Premium Buys
- E Depot Express
- GrandmasGiftware
- BOOK BARN 87
- Fabric com
- Sincerely Hers
- JBTools
- Geroy's
- Nutrition Depot
- In The Swim Pool Supplies
- NorthShore Care Supply
- E-Z ink
- Royal Meds
- arrow-media
- Value Stock
- Sparkle and Bash
- goodwill_ind_of_mid_tn
- Quiverr
- Furniture Creations
- Discover Beauty Supply
- OpticsPlanet, Inc
- Entronik
- ReStockIt
- JF Distributions
- AUKEY Direct
- Expedited Warehouse
- i-Tronics
- Brian's Toys
- ICB.
- JoyinDirect
- BREED
- Mosiso
- COOKIESKIDS
- StrawberrySales
- Goodman's
- Goodman's
- Austin Bazaar
- PoeticDirect
- OMOTON Mall
- COCO-VISION
- SquareTrade, Inc.
- buybacks161
- Dushav
- Direct Distributor
- Cosmos Tech&Leisure
- The Gaming Broker (US Seller)
- Zizo Official Store
- Tru Inertia
- Baleaf Sports
- OCProducts
- Army Universe
- Newtrent
- Edens Garden
- WaterdropDirect
- Group Medical Supply
- SSAA Accessories
- SHOEBACCA
- CPO Outlets
- Mix Wholesale
- Mowtownusa
- gigacity_amn
- Sakkas Store
- 365 Garage Door Parts
- Joe's USA
- TV Store Online
- Bling Jewelry
- Seven Times Six
- MEGA Media
- ECO-FUSED
- Wowzzer
- The Mega Deals
- Supreme Hardware
- 1000elek
- Wellica Inc
- Your Party Delivered
- CheetahMounts
- Promo Dealz
- Pembroke Street International, LLC
- Doublju company
- TrianiumDirect
- HealthTime
- amazingwildcat
- books4little
- The Source Group
- Electronic Express
- What's Hot
- Oximeter Superstore
- Hour Loop
- GemAvenue
- ToyWiz
- Sparkfish
- V I V O
- Express Health
- 1byone Products Inc.
- Sirr0und
- Blue Nook
- Bedsure
- BikeSomeWhere
- Hippo Tails
- Rock Ridge Retail, LLC
- Ringke Official Store
- AreaTrend
- Parts Express
- E2E
- YETI Authorized
- National Deals
- Maple Dealz
- Super Z Outlet
- SaleTag
- JBD Brands
- LotFancy Inc
- Goodwill BookWorks
- SKUniverse
- discman_ny
- ClothingShopOnline
- nettextstore
- Cellar_Door_Books (Zentra LLC)
- Collectors Paradise Usa
- Beachbody
- onceuponatimebooks
- Graphics & More
- BulkSupplements
- BigKitchen
- TOP SHELF-BRANDS
- Publisher Direct
- EXPRESSMED
- Hudson Childrenswear
- CardRush
- eClassics
- Anthony's Goods
- The Perfect Deals
- Grady's Online
- Liberty Imports
- brouhaha_inc
- jason_kurt
- TheBookCellar-NH
- Pure Essence Health
- Office Depot LLC
- Handy Laundry Products Corp.
- Silver Insanity
- GoTags LLC
- Sparks DVD Sales
- Easy Days
- U-geek
- Wordery USA
- POWERGEN
- BuyCostumes
- WishingUWell
- Two Thumbs Up
- Cambridge Soundworks
- Filterbuy
- ANLEY
- Cymax
- Goodwill of Colorado
- iSave
- Plugable Technologies
- ZQUARED
- XTREMEK
- Kellards
- BESTEK.
- EpicCo
- Maya Beauty
- Best-Book-Depot
- Goodwill of Silicon Valley
- Archives Books, Inc. ✅
- cirdan
- BrainyDeal
- chanlee3002
- EverydayAutoParts
- Big Mike's Electronics
- Goodwill of NNE
- Media Discounts
- HiwareDirect
- streetlight_records
- DOMU Brands LLC
- Zeagoo
- Filters-Now
- CollectorsChoiceVinyl
- Sorillo Brands
- Mellanni
- Urban Identity
- Penntext
- Fat Brain Toys
- Woodville Books
- Snugggg
- Clyde Parks
- Iconikal
- JS Digital US
- Artisan Owl
- WooHoo Natural
- CPGIO
- VetmedUSA
- Jomashop
- YoKool
- SATNAMGIFTS_BEGUM9
- LABYRINTH BOOKS
- Satechi
- LAMPS PLUS
- LAMPS PLUS
- OutdoorBunker
- Tuckers Toy Shop
- DaaVeeDee
- LexiBrands
- Animewild
- Triplenet Pricing INC
- MemoryMarket
- Aosom Direct
- Watchsavings
- Technology Galaxy
- Island In The Sun
- Powerextra
- 7th Avenue Store
- North America HVAC
- IQ Shield
- TA National Trading
- ThisWear
- CloseoutZone
- Healthy and Active
- shop & save
- Black Tie Mercantile
- LiquidatorsDiscount
- Brook Mays
- ButterflyPhoto
- buybackselyria
- Equinox Int
- Bluecell World
- FindingKing
- swati21
- Beauty In Style
- NICETOWN
- 9GreenBox
- NutraBlast
- The Roost Sports
- ReNew Pros
- GoDpsMusic
- insomniacsonline
- Teslagear Inc.
- EValue
- Sharp Gear
- Knextion Inc.
- PerfumesWorld
- ClockworkCornucopia
- Value Max
- CD Baby
- First Web Sales
- eSource
- Semsons & Co., Inc.
- Aserson
- Quality Photo
- CBUS (USA)
- Bestpricecenter (Ship from USA)
- KimOutlet
- MINITURTLE
- My Fashion Corner
- Coffee & Filters Direct, Inc
- Exclusive Bulbs
- Onix Venture Group
- Washington Blvd Sales
- the_book_community
- Charger City
- muboutletstore
- What America Buys
- PCAccessory_JETech_Authorized
- NG, Inc.
- Surplus DVD Source
- GNC
- Chewys Toy Chest
- independentrecords2
- Happy Dog Place
- Better service stores
- FixFind
- Square Deal Recordings&Supplies
- BLINQ
- e4Hats
- Zavko Inc.
- Plant Guru Inc.
- Cosmetics Central
- Andrew Christian
- Shop Easy-
- Tech Restore
- Clickjunkie
- 17Photo, Electronics and Outdoors
- Auriga Distribution Group
- InnoGear
- Utensil Pro
- FYY US Tech
- gdwil
- Northern Tool + Equipment
- Northern Tool + Equipment
- DealGenius LLC
- BetterWorldBooksUK
- One Planet Books
- FantasyBuy
- silverplatters
- Greenpine_Books
- Nutri Catalog
- Six Pack Fitness LLC
- World Weidner - Machine Embroidery Supplies
- Virtual Exchanges, Inc.
- Health and Beauty Supplies
- Electronics Club
- CDWarehouseOnline
- Shoe Station
- Hard to Find Items
- ExcelMark USA
- GreenDot sales
- JacobsParts
- Home N' Goods
- Nayked Apparel
- ShopTronics
- BCClothing
- First Botany Cosmeceuticals
- Firemall LLC
- alwayz-on-sale
- Local Battery
- GoodwillSC
- Certified Battery
- PDS Online
- PoweraddDirect
- EverydayPure
- Impresa Products
- Cabinet Hardware 4 Less
- Road Runner Sports
- Road Runner Sports
- Upper Echelon Products
- WizGear Direct
- Vacuum Fix
- DealYard
- kylakins
- Smallflower
- AutoPartsGiant
- Coast City Styles
- goodwill_grand_rapids
- Gritr
- Port One
- Avidlove
- CableCreation
- RitzCamera
- RitzCamera
- Instanatural LLC
- Torien
- LiCB
- Bare Necessities
- Bare Necessities
- WebDealsDirect
- One Stop Equine Shop.
- niceeshop
- BuyDBest Inc.
- HotImportToys
- Bed Linens And More
- MedicalRite
- Body Candy NY
- GemStoneKing
- Brookstone
- Orion LLC
- Jackery Inc
- MVTRADINGONLINE(USA)
- BirthdayExpress
- Yaheetech
- Zesty Paws®
- CablesOnline
- LiBa
- East Coast Photo
- HOLLYWOOD DEALS
- HealthWorks
- Stalion Products®
- HPB-Movies
- ✅Yr_Satisfaction_Guaranteed✈
- Goodwill Industries of Central Florida
- Theo&Cleo
- Magers & Quinn Booksellers
- Video & Audio Center - Same Day Shipping
- Retrofacts
- Copper Compression
- Brightech USA
- Fusion Apparel
- Metal Factory
- goods_online3
- Lafraise
- BisonOffice
- Maple Holistics
- Bespolitan
- Goodwill Industries of SWFL
- GeeksHive, Inc.
- a_team🅱ooks
- KD Home
- Bo Toys and Gifts
- galaxyentertainment
- LY Berditchev Co.
- Trenz Shirt Company
- Electronnix
- StarTOP
- Quantum Networks
- Hartville Hardware
- fotodiox Inc.
- ebooksweb*
- youlikethat
- A-Tech Components
- Platinum Micro, Inc.
- Lavo Home - Unique Imports, Better Service!
- vs_music
- Tall Ridge
- Major Goods
- e-Home Shopping
- OrangeOnions
- QuickShipParts
- Cjicollectibles, LLC
- Engoloids Medical LLC
- The Amazing Express
- WeBuyBooks-UK
- Online Stores Inc
- Govee US
- greener_books_london
- Giantex
- SophiaGlobal-
- Yankee Toy Box LLC
- My Sweet Home
- KingSize
- Silver Lilly
- unlimitedbooks123
- The Toys Store
- more-than-words
- MPartsman
- InPrimeTime
- NYfashion101, Inc.
- MallStop
- parkslopemusic
- COASBooks
- Wali Electric
- Fanletic
- Tilly's
- Treasure Zone
- H.VERSAILTEX
- AddPower Brands
- Same Day Supply Inc
- Ann Arbor T-shirt Company
- BestBullySticks
- BioSchwartz
- Mid-States Beauty
- SupplyEdge
- Komputerbay
- BRAND MAX
- My RMS Store
- VIVOSUN
- Efficient Distributor
- OPENTIP
- Zhou Nutrition
- Gator Crunch
- Comfytopia, Inc
- Sanas Avenue
- BULL MARKET GAMES
- swordkillers
- NageBee
- DEALS FOR ALL
- HerbsPro
- Providence Engraving
- San Francisco Salt Company
- Marcus Uniforms
- Zack's Edu Castle
- BikeWorldUSA
- ErgodeBooks
- EZFindDeals
- Gadsden and Culpeper
- First Choice Online
- Ubiquitty
- Supplying Demand
- SEVESTO
- Premier Book Dealers
- Zerbert
- Booksmart14
- Mediaflix
- OneCall
- HalloweenCostumes
- Goldstar Tech
- National
- J&D Tech
- Ekouaer
- Tech for Less
- Mounting Dream
- OrionDeals
- Techorbits
- 1 Stop Outlet
- HIPA
- Vont
- W2 Corporation
- MobileCityOnline
- Mr. Pen
- Straight Trading, Inc.
- wmboothsbookssf
- SilverOnyx
- always quality
- HerRoom
- Rockabilia
- Francies corner market
- HLmedical
- FFS LLC
- Core TCG
- MTG Deals
- European Outdoors
- B Line Toys
- GreatStar Tools
- Ron's Home and Hardware
- Wellness Forever!
- Beyond Distribution
- Vision Supplies
- 975 Supply
- C.W.K
- The Daily Health Choice
- US Acrylic
- Roamans
- Fire Sale Merchant
- papercavalier 💂
- BD Supply
- Detroit Axle
- PTP Flash Deals
- Good As New Electronics
- partsam
- MadAthlete
- Yellow Book Sales
- BIRDROCK HOME
- ValueMailers
- Assurant
- Peora
- MADE BY JOHNNY
- Penetrex
- KUZY
- biblestore
- Trends Auto
- Movie Exchange #3
- Metal Masters Co
- cddvdgamewarehouse
- Genius Bookmarks
- Stay At Home Dads, We Know Games!!!
- CGK Unlimited
- Bargain The People
- Perfect Samplers
- Orient Originals
- ⚡The Wisdom Shop✈
- Kaizen8
- games_for_sale
- Splashdeal
- Toystop
- Camellia Charm
- CyberSavings
- College Flags and Banners Company
- Aidleyco
- Sophia's ® Doll-Clothes, by My Doll's Life ®
- Deconovo
- Luvvitt
- EYEKEPPER
- ArtToFrames
- gwspokanebooks
- Amazer Official
- dirtcheapbooks4u
- DirectDeals4U
- AbsolutelyPets
- Spot Light Media
- goodwill_industries_of_san_diego
- Evelots
- TMS Warehouse
- ZubalBooks. Since 1961. Cleveland, Ohio
- Talkie Tech, Inc.
- ADVENTURER'S BAG
- JM PRIME
- GPS City
- All-Home
- EEEkit
- Scarleton
- Hobby Hunters
- Bits And Pieces USA
- 3Rd Party Sellers
- Premium Batteries USA
- Universal Screen Arts Inc
- Overdrive Brands
- Tough Outfitters
- Skyline Online
- Mighty Max Battery
- Leveret
- CRZ YOGA
- Vimerson Health
- partshousesupply
- Needzo Inc
- TORRAS®
- Merchandise Mecca
- SweetGourmet