How to Merge Amazon Accounts in 2024 [What You Need to Know]

There are a number of reasons why an Amazon seller might want to merge multiple selling accounts into one.

• They accidentally opened a second store without approval and want to fix the issue before Amazon notices and suspends both accounts. 
• They bought a second Amazon seller account and want to bring it together with their existing one. 
• They are ungated in brands and categories in one account and want to merge another account into it. 
• They want to consolidate all offers and simplify management of inventory or fulfillment.  
• And many other unique cases...

However, it's of utmost importance to grasp Amazon's stringent policies regarding account merging. Amazon, as a rule, discourages merging seller accounts to maintain clear and transparent account histories and responsibilities. Understanding these policies is key to navigating the process with confidence and avoiding any potential pitfalls. 

This article sets the stage to explore the strategic advantages and the compliance challenges associated with merging Amazon seller accounts, providing a roadmap for sellers considering this significant business decision. It will also include a detailed guide on the process of merging seller accounts, ensuring that sellers have all the information they need to make an informed decision.

Is There a Way to Merge Amazon Accounts?

For many Amazon users, managing multiple accounts can be a hassle, prompting the question: Is it possible to merge basic Amazon accounts (not seller accounts)? The short answer is no. Amazon does not allow the merging of accounts for security reasons and to maintain clear individual histories. 

Merging Amazon accounts is only possible if they are Seller accounts. However, you must proceed with caution when doing so. Although the system allows it, it's still best to let Amazon know or ask permission from the Customer Service Center when planning to merge your accounts. This is because merging accounts without permission can lead to your Amazon account being suspended or shut down permanently.

While complete account merging may not be an option, Amazon provides alternative strategies to consolidate your online shopping or selling experience.

Features like Amazon Household enable the sharing of certain benefits between family members, offering a level of integration that can enhance your selling experience without the need for complete account merging.

Additionally, Amazon Business allows you to manage multiple business accounts under one login, simplifying your operations and increasing efficiency.

An Alternative Way to Merge Amazon Seller Accounts

While Amazon does not allow the direct merging of customer accounts, there is a workaround that can help users manage multiple accounts with ease.

The solution lies in Amazon Household, a feature that lets multiple users share certain Amazon benefits and manage profiles under one membership.

This arrangement effectively combines multiple accounts' purchasing power and benefits, making it a practical alternative for families and shared households.

A Step-By-Step Guide to Creating an Amazon Household Account

Setting up an Amazon Household account allows you to share Amazon Prime benefits and more with your family. Here's how to do it:

1. Start by accessing the Amazon Household page.
2. Add an adult: Click on the "Add Adult" button. You can invite another adult by entering their email, or they can fill in their details if present.
3. Add teens or children: Click "Add a Teen" or "Add a Child" to add them to your Household.
4. Manage content sharing: Navigate to the Family Library to set up content-sharing preferences across the Household.

How to Merge Amazon Seller Accounts

Merging Amazon Seller accounts is a significant step that requires careful consideration due to its permanent nature.

Here's a simplified guide to help you integrate your accounts efficiently:

1. Access Seller Central: Log into your Seller Central account and navigate to the "Global Accounts" section. 
2. Initiate the Merge: Select the "Merge Account" tab on the Global Accounts page to start the process.
3. Follow Guidelines: Carefully read the account merge guidelines and select "Account Merge" to proceed.
4. Enter Details: Fill in your details and those of the other account in the appears popup box.
5. Review and Confirm: After entering the necessary details, log in to verify the newly merged account and accept the terms and conditions to finalize the merge.

Remember, merging accounts combines all associated details like phone numbers and email addresses, which may complicate separating them later.

Merging is mainly beneficial for managing multiple business profiles across different marketplaces internationally under unified subscription costs. Lastly, following Amazon's terms and conditions is crucial when merging accounts.

Things to Remember

Merging Amazon customer accounts is not directly possible through a standard process, but creating an Amazon Household account offers a workaround by linking multiple accounts under one umbrella. 

For sellers, merging accounts requires a different approach. Sellers must contact Amazon directly to discuss the possibility of integrating their accounts, which is a more structured and regulated process. 

Understanding the nuances of merged account subscription fees and Amazon's specific terms is essential for a smooth merging process. Additionally, leveraging tools like Helium 10 can be highly beneficial for optimizing listings and boosting sales across various marketplaces.