Let’s be honest — when you’re aiming to publish 1,000+ influencer videos, you’ll end up reviewing some very boring products.
They’re functional, not flashy. Straightforward. Maybe something like light bulbs, coffee cups, or toilet paper (eek 😬).
You think, “This could be a 10-second video…”
But here’s the catch:
Short influencer videos often underperform.
They don’t hold enough attention, and they don’t give shoppers the confidence they need to click “Add to Cart.”
That’s why learning how to stretch your reviews without sounding repetitive or fake is a huge advantage, especially for simple products.
Note #1:You don’t need to hit 2 minutes+. 45 seconds is plenty.
Note #2: Start strong. Answer the key shopper questions up front. Don’t save the best for last — shoppers might not stick around.
Note #3: Done is better than perfect. I'm digging deep and overthinking this topic for you here, but please don't let yourself slow down because of overanalyzing every facet of your video. Unless you're doing a paid brand deal, focus on done vs. perfect.
Alright, let's dive into the 18 ways to fix this boring video problem.
#1 Slow Your Pace
Talk clearly and at a natural pace. Most of us speak too quickly when recording. Slowing down adds time and improves clarity.
#2 Start with a Consistent Intro
Example:
Hey guys, Nate here from EntreResource, bringing you the most trusted reviews on Amazon since 2023. Let’s talk about (product)..
Simple, professional, adds credibility, and eats up a good 5 seconds without losing the viewer.
3. Show the Product from Every Angle
Do a full visual scan of the product: top, bottom, sides, packaging, materials. Use close-ups, hand shots, and wide shots.
Let the product breathe on screen.
4. Mention the Brand
Even if the brand isn’t well known, a quick line helps:
This is from [Brand Name], and they’ve been offering [category] products for years.
5. Show It in Use
Even a simple clip of it doing what it’s designed to do adds a lot.
Think:
- Water bottle being filled
- Drawer organizer loaded
- A blanket that is unfolded on a couch
You don’t even need to speak during these moments.
6. Tell a Quick Story
Add a bit of real-life context:
I picked this up because I was miserable all summer on the baseball field watching my boys play, I needed to cool off somehow...
7. Include an Unboxing Segment
Unboxings are a cheat code. They feel natural, require minimal narration, and add trust.
8. Mention How Long You’ve Used It
If relevant, mention:
I bought this way back in 2022 for a dinner party, and it’s held up great ever since.
This signals durability without overselling.
9. List Pros and Cons Slowly
Keep it simple:
What I like: It’s lightweight, easy to store, and seems well-made.
Even if the list is short, pausing between points adds length and clarity.
10. Walk Through Setup or First Use
Even if it’s obvious, show it:
All I had to do was open the box and plug it in. It worked immediately.
This shows ease of use, especially for less tech-savvy shoppers.
11. Show It Compared to a Familiar Object
Size comparisons add value.
It's actually smaller than you might expect, here’s the size next to a standard coffee mug…
12. Highlight Unique Features, Even If They’re Minor
If the product folds, glows, clicks, or rotates — show it.
Visual demonstrations of features, even small ones, create engagement.
13. Read the Product Label or Manual Out Loud
This can pad time in a helpful way:
It says it’s made with BPA-free plastic and safe up to 450°F.
This is useful info for many buyers and adds credibility.
14. Zoom in on Material, Texture, or Details
Use close-ups and voiceover:
The stitching is really tight along the edge…
These observations show shoppers what they’d notice in person.
15. Use B-Roll Repeats or Variations
You can repurpose your A-roll with different angles or repeat short clips at slower speeds — this can buy you 5–10 seconds without adding any unnecessary chatter.
16. Point Out Common Use Cases
I keep mine in the car and bought one for my wife's car as well.
This helps shoppers imagine themselves using the product.
17. Share How You Store or Maintain It
Even a quick note like:
When I’m not using it, I store it in this cabinet…
Adds depth and relatability.
18. Close with a Simple Summary
Overall, it does what it promises. It’s simple, but it works well.
A natural wrap-up that signals the video is ending, but adds a few seconds of polish.
Final Thought
You don’t need to stretch to 90 seconds. Just slow down, add visual context, and talk through your real-life use of the product.
Think like a shopper: What would I want to know before buying this?
If you answer that — clearly and calmly — your video is doing its job.
Remember, the buyer is the one who chose to watch your video. Don't feel silly making what might seem like overtly simple videos. Sometimes, buyers just need to see that another living breathing human purchased the product and wasn't disappointed.