"Give me six hours to chop down a tree and I will spend the first four sharpening the ax." – Abraham Lincoln
If you're a marketer or online business owner, you are going to lose your mind over this new "funnel simulator," program. It's called Geru.
In this Geru review I'll explain what it does, why it's useful, who would benefit from it the most and more.
What Is Geru
GERU is a cloud based funnel mapping, planning, strategy and simulation tool. It allows you to mock up different marketing funnels and see what might happen given certain scenarios.
A demo funnel simulation inside of GERU. It looks complicated but the more you play with it, the easier it becomes.
It is not a replacement for a website. It is for planning and brainstorming and you'll still need to create pages with something else like Lead pages, wordpress, Clickfunnels, ThriveCart etc.
Think of it like Excel. It's used for a lot of things on the backend but it isn't used for front end functions like selling products or building websites.
So, don't buy Geru thinking that it is going to let you create pages, accept orders or track analytics. It is an "offline" tool that is for you and your team to use behind the scenes, before you use other tools to create your actual pages.
How Does Geru Work
We can use their drag and drop elements and plot them out in any order we'd like.
Default elements included are...
- Traffic Entry
- Retargeting
- Wait
- Opt-In Page
- Thank You
- Sales Page
- Order Form
- Upsell Page
We can also add any of our own icons. For example, influencer marketing isn't included as a traffic channel, so we can add that.
Unlike a paper and pen solution, GERU allows us to "plug and chug" traffic and conversion estimates.
This can show us exactly what we can expect if we can hit certain conversion rates and traffic goals.
It's also extremely useful when setting pricing. If you run your simulator numbers and realize that the profits would be too low to justify the effort, you can raise your prices.
Likewise, if you think a higher price will harm conversions, you can lower it.
Other GERU Benefits
GERU has a lot of additional benefits that make it my choice for marketing planning.
#1 30+ Ready to Use Templates
Unless you're creating something completely brand new and original (which isn't necessary), you'll find a template that can speed up your process.
Templates include...
- Micro Continuity Funnel
- Trial-Upsell Continuity Funnel
- Ecom Coupon Funnel
- Customer Onboarding Funnel
- Evergreen Launch Funnel
- Strategy Call Funnel
- Mini Class Funnel
- Self Liquidating Offer Funnel
- Cart Abandonment Sequence Funnel
- Bridge Funnel
- Agency Lead-Gen Funnel
#2 Export to PDF or Share with Clients
If you run an agency, you can send beautiful looking marketing plans to your clients. Trust me, they will be impressed.
You can also brand them with your own logo so they won't look the same as everyone elses.
Who Should Use Geru?
Most of my early marketing plans were written on paper or napkins with a pen. That works but GERU takes the process to the next level. If you run an agency, your clients probably wouldn't appreciate you sending them napkins 
Geru can be used by anyone who does anything online involving traffic and conversions.
- Physical product sellers
- Marketing agencies
- Affiliate marketers
- Infoproduct sellers
- Consultants
- Service providers
- ANYONE WORKING WITH TRAFFIC AND CONVERSIONS!
It's particularly valuable for marketing agencies who want to show clients exactly what they're doing for them. You can export marketing plans and share them with clients using your own branding.
How Much Does Geru Cost?
I was one of the early adopters of GERU so I was able to get a lifetime account for about $160. Unfortunately, the price was corrected to better reflect it's true value. They now have 4 different pricing tiers to choose form
Geru's pricing starts from $37 per month for the standard plan and goes up to $199 for their unlimited Agency Plus account. These prices are still very reasonable for what it is.
Google around for discounts. Maybe you'll find one.
Geru Alternatives
Although GERU has been my favorite funnel simulator that I've tested, I can appreciate that the price point is a turn off for some of you. So, here are some direct alternatives to GERU (most are more affordable and many have lifetime licenses),
Other alternatives for GERU (although not all are specifically designed for marketing planning) include.
- Notion
- Trello
- Google Sheets
- Scapple (or any mind mapping software)
- Napkin and pen
I've actually had something like this in a Google Sheet of my own for years but it was far less sophisticated.
Does Geru Have an Affiliate Program?
Unless it's behind the scenes and they lied to me, no, Geru doesn't currently have an affiliate program 
Trust me, I asked for an affiliate link the second I realized how freaking cool it was.
overall
Geru is a tool that allows marketers to create mockups of their potential funnels and campaigns.
This is an awesome tool for traditional business owners but it's especially powerful for anyone who runs a marketing agency. Clients will be extremely impressed when you give them a Geru built campaign mockup.
The only downsides are that it's relativelty expenive compared to alternatives and there is a bit of a learning curve (about 1 hour of training will get you up to speed for good).
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