The Only White Hat Way to “Buy” Real YouTube Subscribers for Under $1 [Google Adwords Tutorial]

By Nate McCallister

Published on May 11

Growing a YouTube channel is a slow, painful grind. You publish video after video after video and your growth still moves at a snail's pace. It's perfectly normal to start looking for shortcuts. The most tempting of all YouTube shortcuts is to buy subscribers, comments and likes. 

There are dozens of services that do offer this, but I have a cold hard truth for you. They are all (yes, all) garbage. 

However, you can buy your way to faster YouTube growth. It's just not discussed because there isn't money in teaching it like there is in selling junk subscribers in bulk.

In this article I'm going to show you exactly how to do it and how you can get REAL subscribers   who actually want to watch your videos and how to get them for under $2 each.

Let's get into it.

The Problem with Buying YouTube Subscribers 

Before I show you how to buy subscribers the right way, let me explain why the common subscriber services are actually going to damage your channel. 

Buy YouTube Subscribers

Buying YouTube subscribers from 3rd party services does little more than boost your own ego. The only possible benefit is that people might be more inclined to subscribe or watch your videos because the large number of followers works as social proof. 


The biggest problem with buying subscribers from these services is that they will not engage with your videos. They are just numbers. This means that whenever you publish a new video, they will likely see it but not watch or engage with it. This signals to YouTube that people don't like your video.


Hell, if your subscribers won't even watch it, why would YouTube show it to other people!?!

Pros
  • Ego boost
  • Larger channel may lead people to subscribe organically because the channel seems popular (social proof).
  • Extremely cheap
Cons
  • Subscribers are not going to engage with content.
  • Metrics for new videos will be damaged (all videos will underperform)
  • Embarassing to get caught 

How to Use Adwords to Get Real YouTube Subscribers

Ok, do we agree now that buying subscribers is a bad idea? I hope so. 

So what actually works? Running ads to your videos on YouTube via Google Adwords.

YouTube ads are managed within the Google ads dashboard. We can pay for impressions to our videos which then lead to views which lead to subscribers. 

The beautiful thing is that we are able to choose where our videos are displayed so we can target our ideal subscribers. 

Also, we aren't forcing anyone to subscribe and they aren't incentivized like many of the 3rd party services. We can get subscribers who are in our niche AND actually choose to subscribe on their own. 

Google ads for YouTube Subscribers

Here is the full process step by step.

Step #1 Set Up a Google Ads Account

Obviously, we can't run ads without this so if you don't have one already, click here to make a free one

Step #2 Choose (or Film) Video

The quality of our subscribers and the cost to acquire are dependant on using the right videos in our ads.

This is what we're looking for in the video we use for these campaigns.

Google ads for YouTube Subscribers Checklist

Let's dive a bit deeper...

On Topic - To attract your ideal subscriber, you need to show a video that matches what your channel is really about. For my channel Evergreen Affiliate Marketing, I needed to choose a video that was relevant to internet marketing. Showing videos that aren't in line with your overall brand will lead to a lower quality of subscriber. 

High CTR - We want to choose videos that are proven to get clicks. This shows us that our title and thumbnail are working well and this will lead to more views and more affordable subscribers. 

High Quality - The video you run ads to should showcase your channel in the best light possible. People subscribe when they're impressed by a video so never run ads to subpar videos. To gauge quality, look at your

  • Like to dislike ratio  
  • Comments
  • AVG watch time 

If the feedback is generally good, watch time is above your average and the like to dislike ratio is good (at least 90% likes to dislikes), it's a winner. 

Has Call to Action - Your video should ask for the viewer to subscribe within the first 20 seconds and again at the end of the video. Be sure your video also has subscribe buttons activated. 

Reviewing Analytics in YouTube Studio to Choose Ideal Video

Here's how to find the metrics you'll need once you've navigated into YouTube studio. 

1. Click on Analytics

2. Click on "Advanced" 

3. Click on "Add Metric"

4. Choose "Subscribers Gained"

Check the step by step slides below to confirm you did it right.

About the author

Nate is the founder and main contributor of EntreResource.com and author of Evergreen Affiliate Marketing. He is a lifestyle entrepreneur who spends his time building businesses and raising his four kids Sawyer, Brooks, Van and Lua with his beautiful wife Emily. His main interests include copywriting, economics and piano.

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  1. This is great. I've tried a Youtube subscription boost service before and it got me 294 subscribers in 14 days. Okay. It's weird that my videos would get 10 views, but would have 15 likes on it. How is that possible? Plus after the 14 days were up, after i posted a video… no views. No views, no engagement, nothing. I deleted that old channel and started a new one using Tubebuddy and VidIQ to boost my views and subscriber rate. Best real alternative to growing a channel the slow way.

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