Growing a YouTube channel is a slow, painful grind. You publish video after video after video and your growth still moves at a snail's pace. It's perfectly normal to start looking for shortcuts. The most tempting of all YouTube shortcuts is to buy subscribers, comments and likes.
There are dozens of services that do offer this, but I have a cold hard truth for you. They are all (yes, all) garbage.
However, you can buy your way to faster YouTube growth. It's just not discussed because there isn't money in teaching it like there is in selling junk subscribers in bulk.
In this article I'm going to show you exactly how to do it and how you can get REAL subscribers who actually want to watch your videos and how to get them for under $2 each.
Let's get into it.
The Problem with Buying YouTube Subscribers
Before I show you how to buy subscribers the right way, let me explain why the common subscriber services are actually going to damage your channel.
Buying YouTube subscribers from 3rd party services does little more than boost your own ego. The only possible benefit is that people might be more inclined to subscribe or watch your videos because the large number of followers works as social proof.
The biggest problem with buying subscribers from these services is that they will not engage with your videos. They are just numbers. This means that whenever you publish a new video, they will likely see it but not watch or engage with it. This signals to YouTube that people don't like your video.
Hell, if your subscribers won't even watch it, why would YouTube show it to other people!?!
How to Use Adwords to Get Real YouTube Subscribers
Ok, do we agree now that buying subscribers is a bad idea? I hope so.
So what actually works? Running ads to your videos on YouTube via Google Adwords.
YouTube ads are managed within the Google ads dashboard. We can pay for impressions to our videos which then lead to views which lead to subscribers.
The beautiful thing is that we are able to choose where our videos are displayed so we can target our ideal subscribers.
Also, we aren't forcing anyone to subscribe and they aren't incentivized like many of the 3rd party services. We can get subscribers who are in our niche AND actually choose to subscribe on their own.
Here is the full process step by step.
Step #1 Set Up a Google Ads Account
Obviously, we can't run ads without this so if you don't have one already, click here to make a free one.
Step #2 Choose (or Film) Video
The quality of our subscribers and the cost to acquire are dependant on using the right videos in our ads.
This is what we're looking for in the video we use for these campaigns.
Let's dive a bit deeper...
On Topic - To attract your ideal subscriber, you need to show a video that matches what your channel is really about. For my channel Evergreen Affiliate Marketing, I needed to choose a video that was relevant to internet marketing. Showing videos that aren't in line with your overall brand will lead to a lower quality of subscriber.
High CTR - We want to choose videos that are proven to get clicks. This shows us that our title and thumbnail are working well and this will lead to more views and more affordable subscribers.
High Quality - The video you run ads to should showcase your channel in the best light possible. People subscribe when they're impressed by a video so never run ads to subpar videos. To gauge quality, look at your
- Like to dislike ratio
- AVG watch time
If the feedback is generally good, watch time is above your average and the like to dislike ratio is good (at least 90% likes to dislikes), it's a winner.
Has Call to Action - Your video should ask for the viewer to subscribe within the first 20 seconds and again at the end of the video. Be sure your video also has subscribe buttons activated.
Reviewing Analytics in YouTube Studio to Choose Ideal Video
Here's how to find the metrics you'll need once you've navigated into YouTube studio.
1. Click on Analytics
2. Click on "Advanced"
3. Click on "Add Metric"
4. Choose "Subscribers Gained"
Check the step by step slides below to confirm you did it right.