Amazon Brand Detector: Find Out How Many Brands Amazon Owns With This Neat Browser Extension

Amazon Brand Detector

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If you're an avid Amazon shopper or seller, you probably know that the online retailer sells a wide variety of items under its private label brands. But did you know that there are quite a few different Amazon brands? Amazon owns over 100 different brands.

While some of these brands are very well-known (like the popular one AmazonBasics), others are less so (like Wag). So how can you keep track of all of these different brands? Well, there's no need to worry; we've covered you.

In this article, we'll introduce you to a browser extension that will help you keep track of Amazon's many brands. Whether you're a casual Amazon shopper or a die-hard fan, the extension is sure to come in handy. So without further ado, let's get started!

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About Amazon Private Label Brands

Amazon owns several private label brands, which are exclusive to the company. These brands are not available for purchase anywhere else. Amazon Private Label Brands (PLBs) offer consumers more choices and selections in categories such as clothing, electronics, and household goods.

Some of the most popular Amazon PLBs include:

  • Amazon Basics: AmazonBasics is Amazon’s line of consumer electronics and everyday items. The brand offers quality products at a lower price than other name brands. Also, AmazonBasics products are eligible for Prime shipping.

  • Mama Bear: Mama Bear is Amazon’s line of baby products. The brand offers everything from diapers to baby food. Mama Bear products are known for their quality and affordability.

  • Presto!: Presto is Amazon’s line of household cleaning and laundry products. The brand offers a wide variety of cleaning supplies, including all-purpose cleaners, dish soap, and laundry detergent. The products are affordable and easy to find on Amazon.

Amazon owns a lot of private label brands. This number is always growing as the company acquires new brands and launches new ones. You can use the extension called Amazon Brand Detector to determine how many brands Amazon owns.

Use Amazon Brand Detector Extension

This neat little extension will allow you to quickly see how many brands Amazon owns in search results with just a few clicks. Simply head over to the Amazon Brand Detector website and add the extension to your browser.

Once installed, you'll see the number of brands Amazon owns whenever you visit the site. You can also click on the extension's icon to get more information about each brand, including when it was founded and what products it sells.

With the Amazon Brand Detector extension, you can:

  • Browse the web and see which products are Amazon brands or exclusives.

  • Easily identify Amazon's exclusive deals with other brands.

  • Save time and money by knowing what you're buying and select exclusive brands before you click “add to cart.”

How Does It Work?

The Amazon Brand Detector extension uses publicly available data and our proprietary research to identify Amazon brands and exclusive products.

When shopping online, the extension will highlight products from Amazon brands or exclusive to Amazon in orange. A small popup will also appear when you hover over these products, letting you know more about the product and the brand.


How Can It Help You?

The extension tells shoppers if the item they’re looking at is from an Amazon brand or in an exclusive arrangement. It also shows how many brands Amazon owns.

Amazon has registered over 150 brands with the U.S. Trademark and Patent Office and sells hundreds of thousands of items under these names and exclusive deals with other brands. Still, the company often doesn’t inform shoppers that an item is from an Amazon brand or exclusive.

The Amazon Brand Detector extension tells shoppers if the item they are looking at is from an Amazon brand or if it is in an exclusive arrangement. It also shows how many brands Amazon owns in total. This can be useful for shoppers who want to know where their products are coming from and whether or not they are supporting Amazon’s brands.

The extension is available for free on the Google Chrome web store. The extension will work on and all other Amazon domains in countries such as Australia, Canada, Germany, India, Italy, Japan, Mexico, Spain, and The United Kingdom. Also, the extension does not collect data from users.


1. How Many Amazon Brands Are There?

More than 150 Amazon brands spanning a wide range of product categories. Amazon brands are a private labels owned by Amazon. Private label products are made and sold by retailers with their unique brand identity rather than being branded by the manufacturer.

2. What's The Use Of Amazon Brand Detector Extension?

The Amazon Brand Detector Extension is a browser extension that identifies Amazon brands and exclusives while you shop online. This extension identifies and highlights Amazon brands and exclusive products in orange as your shop online.

3. What Are The Benefits Of Using Amazon Brand Detector Extension?

The main benefit of using the extension is that it provides transparency for shoppers. You'll know which products are from Amazon brands or exclusive deals so that you can make informed decisions about your purchases.

4. Which Countries Does The Amazon Brand Detector Extension Work In?

The Amazon Brand Detector Extension works on and Amazon domains in Australia (, Canada (, Germany (, India (, Italy (, Japan (, Mexico (, Spain (, and The United Kingdom ( The extension also works on Amazon Smile.

5. Do I Need To Worry About My Data With The Amazon Brand Detector Extension?

No, you don't need to worry about your data with it as it won't be collected. They don't collect your data, so they won't know if you used this extension, what you shopped for or what you bought.


With the Amazon Brand Detector extension, you can quickly and easily determine how many brands Amazon owns. This is a great tool for keeping track of the ever-growing empire of Amazon and its subsidiaries. The extension is free to use and easy to install, so there's no reason not to try it out. Give it a go and see how many brands you can find!

We hope you find this article helpful. If you have any questions or comments, please feel free to post them below. We would love to hear from you.

Also, be sure to check out our other recommended Chrome extensions for Amazon sellers. 

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