When I started blogging in 2010, my only tool was a pen and paper that I had to hide in my back pocket so I could jot down content ideas during work. Today, the world is our oyster when it comes to tools for SEO content.
In this article, I'm going to show you the best SEO tools for content writing to boost your rankings. Learn about tools for keyword analysis, content optimization, and real-time SEO suggestions.
Top SEO Tools for Content Writing in 2025
Navigating the world of SEO tools can be overwhelming, given the myriad options available. However, certain tools stand out for their exceptional capabilities in content optimization, keyword analysis, and real-time SEO suggestions:
#1 Surfer SEO - Best Overall
Surfer SEO excels in on-page optimization, assisting users in optimizing websites on a page-by-page basis. This tool aggregates data about your competition and provides real-time suggestions, making it easier to optimize each page of your site for search engines and improve your top ranking pages through search engine optimization, traditional seo, seo tasks, and seo monitoring.
Users appreciate Surfer SEO’s comprehensive approach to on-page optimization and its user-friendly interface. The built-in content editor and fast results make it an essential tool for content creators looking to improve their on-page SEO strategy.
#2 Clearscope - Best for Detailed Content Optimization
Clearscope is known for its powerful content optimization capabilities. Its intuitive interface and effective features make it a favorite among SEO strategists and content creators. A standout feature is its ability to create content brief templates that align with SEO best practices, optimizing each piece for search engines.
Additionally, Clearscope offers a unique Striking Distance feature that identifies assets close to improving their SERP rankings with minor tweaks. This feature is invaluable for producing SEO-rich blog content and optimized articles, ensuring top performance.
#3 Ahrefs AI Content Helper - Best if You Want a Powerful All-in-One
Ahrefs AI Content Helper uses extensive keyword and SEO data to aid in content creation and optimization. This ai tool is specifically designed to provide comprehensive keyword and competitor analysis, making it easier to create SEO-friendly content that ranks well on ai search engines and utilizes various ai tools.
Ahrefs AI Content Helper automates competitor analysis, enabling users to grasp competitors’ strategies and refine their own content. Its ability to generate adjacent keyword ideas from a single input significantly enhances the content writing process, making it a must-have for any serious content creator.
#4 Semrush's SEO Writing Assistant - Great if You Already Use SEMRush
Semrush’s SEO Writing Assistant is renowned for providing real-time SEO suggestions that improve content quality and engagement. This tool uses advanced algorithms and data analytics to offer suggestions on keyword usage, readability, and tone, ensuring your content is not only engaging but also optimized for search engines.
It integrates smoothly with platforms like Google Docs and WordPress, allowing users to access features without disrupting their workflow. This real-time feedback is invaluable for writers looking to produce SEO-friendly content quickly and efficiently.
Frase - Best for Multilingual Content Optimization
Frase excels in multilingual content optimization, making it an excellent choice for global content strategies. This tool supports multiple languages, allowing users to optimize content and include external links for diverse audiences worldwide.
Frase supports multilingual capabilities, saving time and broadening content reach, ensuring it resonates with a global audience and performs well on search engines.
Keywordly - Best for Advanced Keyword Clustering
Keywordly is an innovative AI-powered tool designed for advanced keyword clustering. This tool assists in establishing topical authority and enhancing content strategy by clustering related keywords effectively. Its comprehensive keyword research capabilities and AI-powered content generation make Keywordly a valuable asset for anyone looking to enhance their SEO strategy.
Despite some limitations in lower-tier plans, Keywordly remains a strong choice for advanced keyword research and clustering.
| Tool | Pricing | Rating (Price / Design / Features / Usability) |
|---|---|---|
| Clearscope | Essentials: $189/mo Business: $349/mo Enterprise: Custom |
4 / 4.5 / 4 / 4.5 |
| Ahrefs AI Content Helper | Add-on: $99/mo Content Kit: $299/mo Base: from $129/mo |
3 / 4 / 4 / 4 |
| Semrush SEO Writing Assistant | Free Pro: $119.95/mo Guru: $229.95/mo Business: $449.95/mo |
3.5 / 4.5 / 4.5 / 4.5 |
| Frase | Basic: $45/mo Add-ons: $35/mo |
3.5 / 4 / 4.5 / 4 |
| Surfer SEO | Basic: $89/mo Full: $219/mo |
4 / 4.5 / 4.5 / 4.5 |
Clearscope - Best for Detailed Content Optimization
Price: Essentials: $189/month, Business: $349/month, Enterprise: Custom pricing
Pros:
- User-friendly interface
- Effective content optimization features
- Unlimited users and projects included in all plans
- AI content outlines available
Cons:
- Does not provide features to track backlinks
- No free trial available
Clearscope enhances content optimization by focusing on features that align with SEO best practices. It offers:
- Seamless integration with Google Search Console
- The ability to track the performance of existing site content
- Automatic import of new content upon publication
The tool provides detailed reports that include SEO value, impressions, clicks, and opportunities for internal links, making it a valuable asset for marketers looking to improve their content strategy. Additionally, Clearscope offers filtering options to help users reoptimize outdated content and a simple interface for discovering latent semantic indexing (LSI) keywords.
Clearscope’s ability to create content brief templates that align SEO strategists and writers on objectives is a standout feature. The tool also includes a unique Striking Distance feature, which identifies assets that are close to improving their SERP rankings with minor tweaks.
While it excels in content optimization, it is important to note that Clearscope is not an all-in-one SEO tool, as it lacks features for backlink tracking. However, its intuitive user interface and effective content grading system make it a strong choice for teams focused on content optimization.
Rating:
- Price: 4/5
- Design: 4.5/5
- Features: 4/5
- Usability: 4.5/5
Pros
Clearscope features a user-friendly interface that enhances content optimization processes. The intuitive design makes it easy for users to navigate and utilize the tool effectively, contributing to a seamless content optimization experience.
Additionally, its ability to create content brief templates and identify assets close to improving SERP rankings are standout features that set Clearscope apart from other SEO tools.
Cons
A notable limitation of Clearscope is its lack of features for tracking backlinks. For users who require comprehensive SEO tools that include backlink tracking, this could be a significant drawback.
Additionally, the absence of a free trial might deter potential users from trying out the tool before committing to a paid plan.
Review
Users commend Clearscope for:
- Its intuitive interface and effective content grading.
- The ability to create content brief templates.
- Identifying assets close to improving SERP rankings, which contributes to its popularity among content strategists.
- Seamless Google Search Console integration.
- Detailed performance reports that make it valuable for optimizing content.
However, the lack of backlink tracking features might be a drawback for some users. Despite this limitation, Clearscope remains a strong choice for teams focused on content optimization due to its user-friendly interface and powerful content optimization features.
Ahrefs AI Content Helper - Best for Comprehensive Keyword and Competitor Analysis
Price: AI Content Helper add-on ($99 per month), Content Kit add-on ($299 per month), Additional documents (100 for $50 per month), Ahrefs subscription (starting at $129 per month)
Pros:
- Easy to use and integrates smoothly into the writing process
- Generates adjacent keyword ideas from a single input, cutting research time
- Surfaces search intent and related topics
- Automates competitor analysis
- Provides scoring on high-ranking competitor pages
- Speeds up outlining and topic planning when paired with keyword research data
Cons:
- Pricing can feel high for what’s offered at $99/month
- Productivity gains vary by workflow and level of use
- Content scores are not always precise and need manual oversight
- Heavy reliance on the tool can make content formulaic
- AI content generation is below average compared to cheaper purpose-built tools
- AI feedback can be overly long and unfocused
The Ahrefs AI Content Helper is designed specifically to assist users in creating SEO-friendly content by leveraging extensive keyword and competitor data. This tool is most valuable for its keyword features, providing insights and data needed for effective keyword analysis, including ai powered tools.
By automating competitor analysis, Ahrefs AI Content Helper allows users to better understand their competitors’ strategies and improve their own content effectively. However, the pricing for the AI Content Helper add-on starts at $99 per month, which can seem high given the range of features, and it may not suit everyone’s productivity gains.
Despite this, the tool significantly enhances the quality and SEO-friendliness of the optimized content and existing content and high quality content created, making it a valuable asset for content creators focused on SEO.
Rating:
- Price: 3/5
- Design: 4/5
- Features: 4/5
- Usability: 4/5
Pros
Users appreciate Ahrefs AI Content Helper’s integration into the writing process, allowing for a smoother incorporation of keyword and competitor insights. The tool’s ability to generate adjacent keyword ideas from a single input significantly cuts down on research time, making it an efficient option for ai writing tools and ai content writing tools.
Cons
Ahrefs AI Content Helper costs $99/month for new users, but offers limited free credits for paid subscribers.
Productivity gains may vary depending on the user’s level of expertise and familiarity with SEO strategies, and heavy reliance on the tool can lead to content that lacks originality.
Review
The Ahrefs AI Content Helper has been noted for its seamless integration into the writing workflow, facilitating a smoother process for content creators. Users appreciate the tool’s capabilities, including:
- Surfacing relevant keywords and topics, enhancing the overall content strategy
- Analyzing competitor data
- Providing insights that can streamline the content creation process
These features make it a valuable addition to any content writer’s toolkit, especially when considering the word count and how to write content.
However, some users express concerns about the tool’s verbosity, suggesting it may overwhelm or distract from the main writing tasks. Additionally, the pricing could be a barrier for some, especially given the variability in productivity gains and the need for manual oversight to ensure content quality and originality.
Semrush's SEO Writing Assistant - Best for Real-time SEO Suggestions
Price: $0 (Free version available), $119.95/month (Pro plan), $229.95/month (Guru plan), $449.95/month (Business plan)
Pros:
- Real-time SEO suggestions
- Integrates with various writing platforms
- Improves content quality and engagement
- User-friendly interface
Cons:
- High pricing plans may be considered costly for some users
Semrush’s SEO Writing Assistant is a powerful tool designed to enhance your content creation process through advanced algorithms and data analytics. It offers:
- Real-time SEO suggestions by analyzing factors such as keyword usage, readability, and tone
- Assistance in optimizing content on the fly
- Seamless integration with various writing platforms, including Google Docs and WordPress, to improve workflow convenience.
One unique feature of Semrush’s SEO Writing Assistant is the inclusion of a plagiarism check, enhancing content originality. While the tool is highly effective, its premium pricing plans may be a drawback for some users, particularly those with tighter budgets.
Rating:
- Price: 3.5/5
- Design: 4.5/5
- Features: 4.5/5
- Usability: 4.5/5
Pros
Semrush’s SEO Writing Assistant enhances writing effectiveness by offering SEO suggestions in real-time. The tool’s real-time recommendations streamline the content creation process, making it easier for writers to produce high-quality, SEO-friendly articles as an ai seo agent.
Its user-friendly interface and seamless integration with popular writing style platforms further enhance its appeal.
Cons
Semrush offers premium pricing plans that may be considered high for some users. The monthly cost for Semrush’s SEO Writing Assistant on the Business plan is $499, which may be a significant investment for smaller businesses or individual content creators.
Review
The Semrush SEO Writing Assistant integrates with Google Docs to provide real-time feedback on keyword usage, readability, and overall SEO score as you write. This tool helps users optimize their content by suggesting improvements based on best SEO practices and ensuring that the target keyword is effectively incorporated. The SEO Writing Assistant evaluates the content’s readability, offering suggestions to enhance clarity and engagement for the intended audience.
With the assistance of this tool, writers can receive a score that reflects how well their content aligns with SEO best practices, helping to boost search engine rankings. While the tool’s effectiveness is well-regarded, the high pricing plans may be a consideration for potential users.
Frase - Best for Multilingual Content Optimization
Price: $45/month, $35/month for add-ons
Pros:
- Reduces content creation time significantly
- Supports multilingual content optimization
- Offers a variety of tools for content generation and optimization
Cons:
- High monthly cost compared to alternatives
- Requires manual editing of AI-generated content
- Some inconsistencies in AI-generated text
Frase.io is an AI-powered tool designed to help users research, write, and optimize content quickly while supporting multiple languages. Key features include:
- Developed in Boston, Massachusetts, in 2017
- Aims to reduce the time spent on content creation from hours to minutes by utilizing a powerful AI writing assistant
- Supports multilingual optimization in various languages, including English, Spanish, French, German, Italian, Dutch, Portuguese, and Danish
Frase reduces content creation time and supports multilingual optimization, making it perfect for global strategies. However, users have noted the high monthly cost and the need for manual editing of AI-generated content as notable drawbacks. Despite these cons, Frase remains a valuable tool for efficient content writing and multilingual optimization.
Rating:
- Price: 3.5/5
- Design: 4/5
- Features: 4.5/5
- Usability: 4/5
Pros
Frase offers several advantages for content creators:
- Significantly reduces content creation time by helping users research, write, and optimize content quickly.
- Provides multilingual content optimization capabilities, making it an excellent choice for global content strategies.
- Offers a range of tools for content generation, including AI-driven content outlines and optimization features.
These features make Frase a versatile tool for content creators.
Cons
Frase offers three pricing tiers: Basic at $45/month, Team at $115/month, and custom pricing for Enterprise, which may be considered high by some users.
Some users highlight the necessity for manual adjustments in AI-generated content as a key downside, despite appreciating its multilingual capabilities.
Review
Frase is recognized for its capability to streamline the content creation process efficiently. It significantly reduces content creation time and supports multiple languages, making it ideal for diverse audience reach. However, users highlight the high monthly cost and the need for manual editing of AI-generated content as notable drawbacks.
Overall, while Frase offers valuable features for efficient content writing, potential users should weigh its cost and editing requirements carefully. Despite the cons, its ability to support multilingual content optimization makes it a strong contender in the SEO tools market.
Surfer SEO - Best for On-Page SEO Optimization
Price: $89/month (basic plan), $219/month (full package)
Pros:
- Fast loading results
- Easy to navigate
- Built-in content editor
- Chrome extension available
Cons:
- Limited number of queries based on price plan
Surfer SEO helps you with your on-page SEO, optimizing websites on a page-by-page basis by aggregating data about your competition. The tool works by analyzing various factors, including the keywords your competitors target, the links they have, and the content they write. Surfer SEO offers a comprehensive suite of features, including a SERP Analyzer, Content Editor, Keyword Research tool, and SEO Audit tool, making it a versatile option for optimizing each page of your site.
Anyone creating editorial SEO content can benefit from using Surfer SEO, including writers, marketers, and developers. The tool automates several processes while allowing for personal and original content creation, ultimately improving content relevance and SEO performance. Despite its limitation on the number of queries based on the subscription plan, Surfer SEO remains a top choice for on-page SEO optimization.
Rating:
- Price: 4/5
- Design: 4.5/5
- Features: 4.5/5
- Usability: 4.5/5
Pros
Users appreciate Surfer SEO’s comprehensive approach to on-page optimization and its user-friendly interface. The tool features an easy-to-navigate interface and a built-in content optimization tool that streamlines the content creation process on their own site, making it a valuable seo platform.
Surfer SEO also offers a Chrome extension, making it convenient to access its features directly from the browser.
Cons
Users can face limitations on the number of queries based on their subscription plan. The limited number of queries can be a drawback for those who require extensive keyword research and optimization tasks, especially when considering search volume. This limitation is tied to the tool’s pricing plans, which may impact its accessibility for some users.
Review
Surfer SEO offers:
- Fast results in data processing
- A 7-day money-back guarantee for users
- A comprehensive approach to on-page optimization
- A user-friendly interface accessible for various users, from beginners to experienced SEO professionals
- A built-in content editor that allows users to optimize content directly within the tool, enhancing the overall content creation process.
However, the limitation on the number of queries based on the subscription plan may be a consideration for some users. Despite this, Surfer SEO remains a top choice for on-page SEO optimization due to its effective features and user-friendly design.
Keywordly - Best for Advanced Keyword Clustering
Price: Not available (sold out)
Pros:
- Comprehensive keyword research capabilities
- AI-powered content generation
- Responsive customer support
Cons:
- Limited features in lower-tier plans
- High credit allocation for research
- Requires individual keyword additions for clustering
Keywordly is an innovative AI-powered tool designed to streamline the process of keyword research and keyword suggestions content generation. It offers a comprehensive suite of features, including question keyword extraction, advanced keyword clustering, and the ability to generate content outlines based on researched keywords. Users have praised its responsive support team, which actively engages with feedback to enhance the product’s functionality.
Despite its promising capabilities, some users have noted that the tool still has room for improvement, particularly in its lower-tier plans where features may feel limited. The credit system for conducting research has also been a point of contention, with users expressing a desire for more flexibility.
Nevertheless, Keywordly is committed to evolving based on user feedback, and it offers a 60-day money-back guarantee, allowing potential customers to try the tool risk-free.
Rating:
- Price: 3.5/5
- Design: 4/5
- Features: 4/5
- Usability: 4/5
Pros
Users appreciate Keywordly’s comprehensive keyword research capabilities and AI-powered content generation. The tool’s responsive customer support is also highly valued, making it easier to resolve issues quickly and efficiently.
Keywordly’s advanced keyword clustering capabilities help users build topical authority and optimize their content strategy effectively.
Cons
Keywordly’s system requires users to manually add individual keywords for clustering, which can be time-consuming. Additionally, the credit system implemented by Keywordly may lead to concerns about high consumption rates during extensive keyword research. These limitations can impact the overall efficiency of the tool, particularly for users with extensive keyword research needs.
Review
Many users appreciate the effectiveness of Keywordly for enhancing their SEO strategies through its advanced features. Feedback highlights the tool’s strong ability to generate relevant keywords and content strategies, making it a valuable asset for content creators.
However, concerns regarding limitations in lower-tier plans and the high credit allocation required for research have been noted by users. Despite these drawbacks, Keywordly remains a strong choice for advanced keyword research and clustering, especially with its responsive support team and commitment to evolving based on user feedback.
Choosing the Best SEO Tool for Content Writing
Selecting the right SEO tool for seo content writing tools involves assessing specific needs and budget constraints. Each tool offers unique features that can enhance the content creation process, from keyword research to real-time SEO suggestions, including the best content writing tools.
By understanding your specific requirements and the strengths of each tool, you can make an informed decision that aligns with your content strategy and budget.
Key Features to Look For
When choosing an SEO tool, key features to look for include comprehensive keyword research, the ability to understand search intent, and tools for optimizing content. Clearscope, for example, generates content reports by analyzing the top results for a given keyword, helping users identify related keywords to include. This ensures that your content matches user intent and ranks well on search engines.
Additionally, tools that offer real-time SEO suggestions, like Semrush’s SEO Writing Assistant, and those that support multilingual content optimization, like Frase, can significantly enhance your content creation process to generate high quality content. Focusing on these key features guarantees your content is optimized for both search engines and your target audience, including seo optimized articles.
Budget Considerations
Budget is a crucial factor when selecting an SEO tool. Clearscope’s pricing starts at $189 for the Essentials plan, while Surfer SEO ranges from $79 to $175 per month. For solopreneurs or small businesses, these costs may be significant, making it essential to balance cost with functionality.
Many tools offer a free tool trial or basic plans to help users gauge their effectiveness before committing to a free plan or a paid plan. Keywordly, for example, offers a 60-day money-back guarantee, providing a risk-free opportunity to evaluate the tool’s capabilities.
By considering your budget and the value each tool provides, you can choose an SEO tool that meets both your financial and content writing needs.
Integration and Usability
Integration with other platforms and overall usability are critical factors in choosing an SEO tool. Tools like Semrush’s SEO Writing Assistant integrate seamlessly with popular writing platforms, enhancing workflow efficiency. Similarly, Frase is praised for its user-friendly interface, making the content creation process smoother for marketers.
Choosing tools that easily integrate with other platforms can streamline your content creation process and improve productivity. Additionally, advanced tools and usability features such as a user-friendly interface and responsive customer support can significantly impact your overall experience with the tool.
By prioritizing integration and usability, you can ensure that your chosen SEO tool fits seamlessly into your content workflow.
Summary
In conclusion, the right SEO tool can significantly enhance your content writing process, from keyword research to content optimization and real-time SEO suggestions. Each tool reviewed here offers unique features that cater to different aspects of SEO content writing. By understanding your specific needs and budget, you can choose the tool that best aligns with your content strategy and helps you produce high-quality, SEO-friendly articles.
Frequently Asked Questions
What is the best content writer for SEO?
The best content writer for SEO is one who combines strong writing skills with a deep understanding of SEO principles. Look for professionals who can create engaging content optimized for search engines, effectively increasing visibility and driving traffic.
What is the best SEO tool for detailed content optimization?
Clearscope is the best SEO tool for detailed content optimization, thanks to its content brief templates and Striking Distance feature that enhance SERP rankings. It stands out for its ability to provide in-depth analysis and actionable insights.
Which tool excels in keyword and competitor analysis?
Ahrefs AI Content Helper excels in keyword and competitor analysis, utilizing extensive SEO data to enhance your content creation and optimization efforts.
What is the advantage of using Semrush's SEO Writing Assistant?
Using Semrush's SEO Writing Assistant significantly improves content quality by offering real-time SEO suggestions, seamless integration with various writing platforms, and a plagiarism check. This leads to more engaging and optimized content for your audience.
Why is Frase recommended for multilingual content optimization?
Frase is recommended for multilingual content optimization because it enables users to effectively optimize content across various languages, enhancing global content strategies. This capability ensures that your content can reach and resonate with a diverse audience.