WooCommerce powers over a quarter of eCommerce stores, and this number is constantly increasing. The platform is flexible and beginner-friendly. Here are 11 more reasons you should choose it for your online retail needs.
1. You can use WooCommerce to sell anything
WooCommerce is used to sell clothes, jewelry, coffee, and generally most physical products you can imagine. You can use it to sell services and digital products and make appointments, bookings, and reservations. If you operate a hotel, holiday-goers can use WooCommerce to book rooms and pay the fee.
2. It’s free and modular
You can build a completely functional online store with WooCommerce for free unless you have a specific need. The free version includes the following features:
Automatic sales tax calculation via Jetpack.
Secure payments via Stripe or PayPal.
Label printing from WooCommerce Dashboard.
WooCommerce blocks for the WordPress editor.
Powerful product management.
Link to external or affiliate products.
Shipping cost calculation.
More advanced WooCommerce features are only accessible if you pay for an extension. This flexible approach enables you to grow your store in parallel with your business without having to invest a lot of money upfront.
3. Hosting for WooCommerce is cheap
Web hosting for WooCommerce is budget-friendly, with some providers charging as little as $4 a month for hosting on a shared server. They also offer free domains for online stores and other enticing freebies.
You can accelerate your WooCommerce store by choosing hosting that’s optimized for performance. WooCommerce can be supported on a standard hosting plan, but such a plan cannot ensure the highly optimized server, PHP, MySQL, and network environment required for low-latency, responsive ecommerce, though.
4. It’s flexible and open source
You can create many types of stores with WooCommerce. Options include:
Distributing digital products to be downloaded.
Charging a fee to access specific, privacy-protected content.
You can always create additional solutions because WooCommerce is open-source. There is no risk of needing an expensive migration in the future.
5. Product sorting and management made simple
WooCommerce lets users add categories and types for every product sold, which alleviates product management. They can add specific properties like color, size, etc. or offer promotions and discounts.
6. Inbuilt sales reporting
WooCommerce features a sales reporting integration. It’s somewhat basic, but you can add an extension. Some options make it possible to export reports into CSV or Excel documents. There is a cost of goods extension that displays profits and losses.
7. Variety of payment methods
WooCommerce offers a number of payment methods, including digital, bank transfer, and cash on delivery. The methods are compatible with leading providers like Stripe, PayPal, Doku, etc.
8. Includes solid analytics
Another advantage of WooCommerce is built-in analytics. You need as much information as possible about your customers and how they interact with your products and store. WooCommerce comes with an elaborate set of analytics presented in an intuitive and clear interface. It’s simple to integrate WooCommerce with Google Analytics.
9. Huge developer community
Any retailer is free to add or change basic WooCommerce features, create custom themes, and build new extensions. Less mainstream eCommerce platforms are challenging in that it’s hard to find developers who can do the work needed. It’s specific and expensive. WooCommerce has an advantage in the vast pool of developers. It’s easy to find one to make changes to your store. Security is also much easier to guarantee.
10. It’s scalable
As your business grows, you’ll find you need to work on an eCommerce development strategy. Even if it’s small now, it won’t stay that way forever. You need an eCommerce application that can support a busy store without being too complicated.
WooCommerce can support stores of all sizes. It can scale from several products to tens of thousands and from a few to thousands of shoppers a minute.
11. Top-grade content management
WooCommerce is based on WordPress, so naturally, it’s superb with content. This is great news because eCommerce content marketing is critical to your business prospects. In tandem with the content management system, WooCommerce offers landing pages, blogging, email marketing, product descriptions, and more. It’s compatible with Yoast, making optimizing content for search engines easy for store owners.