There are many valuable platforms for enterprise marketing that businesses and agencies can choose from. However, not all are made equally, and there are some that stand out head and shoulders above the rest. Given that 78% of organizations now centralize and integrate vital systems such as customer data management within IT teams, this highlights the growing importance of enterprise-grade marketing platforms that can stand up to modern demands.
As marketing workflow and automation adoption continue to grow, you need tools that can do what you need them to. Among the best are dynamic applications that can scale and adapt based on current and future needs, and there are quite a few to choose from. However, you won’t find a single one that has everything, and a decision will need to be made later on, as some can help you streamline workflows, while others will help deliver campaigns at scale.
So, where do you even start when looking for a versatile tool that fits your current needs? From compliance-rich features to B2B marketing campaign management, here are nine of the best.
Screendragon – best for agency management
Screendragon offers a reliable marketing orchestration framework designed to facilitate improved human and AI collaboration across teams and agencies. As such, it is valuable for adaptable and quicker scaling from within a single environment for strong campaign execution.
Standout features
- Excellent end-to-end campaign and workflow management from a single space.
- Advanced resource planning and budget tracking features for team management.
- Built-in features for proofing, approvals, and even reliable agency collaboration tools.
Official website: https://www.screendragon.com/solutions/agency-management-software/
Aprimo – best for compliance-driven teams
As one of the most established enterprise marketing platforms, Aprimo helps organizations in the most modern ways possible. Through marketing work management, digital asset management, and compliance workflows, it offers a unified ecosystem for global operations.
Standout features
- World-class enterprise-level compliance and governance workflows.
- Intuitive tools for AI-powered workflow automation and metadata management.
- Easy access features for integrated budgeting and marketing spend management.
Official website: https://www.aprimo.com/
Wrike – best for cross-functional collaboration
Wrike is one of the most versatile and flexible platforms available for agencies today. It excels at helping distributed teams coordinate projects with minimal friction through cutting-edge features such as task automation through customizable dashboards and excellent reporting tools.
Standout features
- Highly customizable workflows and dashboards, including automation and AI.
- Fast and efficient real-time collaboration across multiple organizational departments.
- Advanced tools and features for managing workloads and resources in real time.
Official website: https://www.wrike.com/
Asana – best for marketing project visibility
Asana is among the most recognizable names in project management that almost everyone in an office space has heard of. However, more than basic project handling, Asana offers one of the most intuitive interfaces available that allows you to easily balance scalability with usability.
Standout features
- Intuitive and helpful visual campaign timeline features and portfolio tracking.
- Industry-leading workflow automation and rule-based task management features.
- Extensive integration features of cross-platform tools for a solid martech system.
Official website: https://asana.com/
Adobe Workfront – best for creative workflows
Adobe Workfront is one of the most popular platforms for enterprise marketing used by all levels of marketing teams, from SEO houses to AI-powered content agencies. With so many possible Adobe integrations, Workfront is a go-to platform when teams need streamlined execution.
Standout features
- Native integration with other Adobe tools through Adobe Creative Cloud.
- Rock solid and intuitive enterprise workflow orchestration and proofing.
- Adobe Workfront also offers advanced reporting and operational analytics tools.
Official website: https://business.adobe.com/products/workfront/adobe-workfront.html
Monday.com – best for flexible workflows
Like Asana and Adobe Workfront, Monday.com is also one of the most recognizable platforms. However, like Screendragon, it is also one of the most versatile for agencies. Its modular structure allows you to build custom and dynamic workflows and dashboards based on needs.
Standout features
- Easy to use drag and drop workflow customization that removes the technicality.
- Intuitive and highly visual dashboards and campaign tracking in one easy space.
- Excellent integration capabilities with other tools, especially task automation.
Official website: https://monday.com/
Atlassian Jira & Confluence – best for IT alignment
Once a software development team, Atlassian has moved beyond and into enterprise marketing work management with a focus on assisting IT teams. However, the highly complex ecosystem is designed for cross-functional collaboration to help organizations modernize workflows.
Standout features
- A focus on deeper collaboration between marketing and technical (IT) teams.
- Excellent industry-standard enterprise-level workflow tracking and documentation.
- Powerful AI-enhanced work management and knowledge sharing features and tools.
Official website: https://www.atlassian.com/solutions/marketing
HubSpot Marketing – best for B2B automation
Is there anyone who hasn’t at least heard of HubSpot? HubSpot Marketing has evolved from an SMB focused solution to a serious enterprise marketing. As such, the platform offers all the expected tools you need, including advanced automation, CRM, and easy cross-tool integration.
Standout features
- Everything you need in one place with a unified CRM and marketing automation tool.
- Sales-focused tools, including lead nurturing and campaign automation features.
- Industry-leading strong reporting, attribution, and data analytics features.
Official website: https://www.hubspot.com/products/marketing/enterprise
Oracle Eloqua – best for global campaign automation
As one of the most powerful and reliable tools for enterprise marketing, Oracle Eloqua helps larger companies manage complex campaigns. Through deep segmentation, lead scoring, and omnichannel orchestration, the tool is highly popular with mature B2B marketing teams.
Standout features
- Highly advanced campaign orchestration and cutting-edge branching logic features.
- Versatile audience and sales tools that include enterprise-scale lead scoring.
- Deep and powerful integration with Oracle CX and other enterprise data systems.
Official website: https://www.oracle.com/cx/marketing/eloqua/
Summary
There are many platforms for enterprise marketing that local or global teams, from SMBs to multinationals, can choose from. Screendragon, for example, offers advanced agency management features that are pretty hard to beat, especially when you throw in workflow tools. Of course, tools like Adobe Workflow are highly versatile when connected to Adobe Creative Cloud, and tools like Oracle Eloqua can help any agency manage global marketing campaigns.