Many merchants are paying for their Amazon ads and experiencing an increasing average cost of sales (ACoS). Amazon’s advertising revenue is expected to reach $88.6 billion by 2026, meaning that there are increasingly more competitors vying for those same ad placement positions. Those without a solid plan for using paid advertising on Amazon are rapidly seeing their margins dwindle.
This article provides a comprehensive review of the top 15 Amazon PPC agencies based on one criterion: can they truly reduce your ACoS and boost profit? This is different from vanity metrics such as impression count or brand awareness. Below you’ll see exactly what each agency excels at, who it serves best, its pricing model (if available), and unique strategy for managing Amazon paid advertising campaigns.
Why Profitability Has Never Been More Important for Amazon Ads
Revenue growth without profit growth is expensive math. Here is what is currently taking place within the Amazon ads ecosystem today, and why the most effective Amazon advertising companies consider profitability above all other considerations.
Amazon CPCs are growing at a greater rate than conversions. On average, an advertiser pays $1.34 per click on Amazon today, representing a 34% increase in click cost compared to last year. When your conversion rate remains unchanged, but your click cost continues to grow, your ACoS will increase, and your margins will decrease.
An experienced Amazon PPC expert does more than just bid control. They reorganize campaigns, eliminate waste in budgets, and ensure every dollar works toward generating a positive ROI.
There are many more advertisers bidding on the same placements today. All of Amazon’s additional ad revenue comes from more brands entering the ad auction, which increases the amount of competition and ultimately drives up the cost of running an unoptimized campaign.
ACoS may be misleading. While a very low ACoS on a single campaign looks great in screenshots and reports, it tells you little when viewed in context of the larger picture of your total advertising cost of sales (TACoS), and the resulting impact on your overall margin. Agencies featured here do not optimize solely for individual campaign-level vanity metrics. Instead, they optimize both TACoS and overall profitability.
Your margins have never been thinner. Due to increasing Fulfillment by Amazon (FBA) fees, higher storage costs, and a competitive market in terms of price, the margin of error for your Amazon paid advertising campaigns has decreased.
In the past, you were able to operate with a somewhat loose campaign structure and still earn a significant return on investment. However, in 2026, the same campaign structure will likely result in break-even performance at best. Every dollar spent wastefully is going to hurt even more so, given your decreasing operating margins.
How We Evaluated These Top-Rated Amazon PPC Companies
We applied the same evaluation criteria across every company listed here to determine whether they would increase the profitability of your Amazon advertising efforts.
- The agency’s ACoS and TACoS record. Has the agency provided evidence of lower ACoS and improved TACoS through case studies, customer reviews, and publicly reported performance data.
- The level at which the agency optimizes ad campaigns. Do the agency’s ad campaigns follow a structured approach with individualized campaign groups? Or are their ad campaigns created using automated methods and defaulting to broad matching?
- Seniority within the team. Is there an experienced Amazon PPC professional handling day-to-day activity, or are junior account managers managing them?
- The technology and data used by the agency to support its optimization process. Does the agency use its own proprietary technologies, automate optimization, and use AI to identify opportunities for optimization more rapidly than can be done manually?
- The agency’s reporting practices. Can you clearly view where your dollars are being spent, which keywords generate revenue, and which ones lose money? Agencies without clear reporting practices were excluded from the list.
- Client retention rate and “fit” for the agency. Consistent delivery is often indicated by high client retention rates. Each agency’s “best fit for” area provides guidance on how to select the agency that has the most relevant strengths to overcome your current challenges at your company’s stage and with your budget.
The placement on this list is determined solely based on each agency’s capabilities to deliver profit-first solutions. Also, when reviewing this list, it is important to remember that the best Amazon PPC agency for your company is likely to be the agency whose areas of strength align with your company’s specific challenge.
For example, if your biggest challenge is campaign structure, look for agencies with very granular campaign architectures. If your biggest challenge is creative, then look for agencies that include listing optimization in their creative strategy. If your biggest challenge is getting into Amazon DSP, then look for agencies with extensive experience with programmatic.
15 Best Amazon PPC Agencies for Lowering ACoS
The 15 Amazon advertising agencies featured below have established strategies that enable them to lower ACoS, reduce TACoS, and grow real profits for their clients’ Amazon channels. Use this list as a short-listing process to identify the correct Amazon advertising company for your brand’s current stage of growth and objectives.
1. Olifant Digital
Olifant Digital is a full-service Amazon agency for established brands that want profitable growth.Beyond optimizing the customer journey, Olifant Digital optimizes every stage of the PPC process, from campaign creation to ad execution to listing optimization to forecasting.
Each account has a senior specialist with over seven years of Amazon experience who reviews performance daily. Clients communicate with their specialist regularly via Slack and join a weekly call to discuss performance and next steps.
How Olifant AI gives clients a data advantage
Olifant Digital built Olifant Digital's in-house AI platform, Olifant AI, to change how the team manages Amazon PPC at scale. By processing data and recognizing patterns across every account, Olifant AI surfaces the opportunities and challenges that need immediate action, so senior specialists can act on them right away.
Olifant AI adjusts bids, reassigns budgets, harvests keywords, and adds negative keywords to client campaigns every single day. A human team could never review that volume of data in the same timeframe. The specialist brings the strategic judgment no algorithm can, understanding a brand's margin goals, competitive position, and seasonal trends. That combination lets the team move at a speed and accuracy most agencies cannot match without sacrificing quality or adding headcount.
Why the 1-1-1-1 campaign structure reduces waste spend
Every client account at Olifant Digital uses a 1-1-1-1 campaign structure for each ASIN: one campaign per product per match type. This granular structure eliminates the cross-product and cross-match-type contamination that's common in most Amazon PPC accounts.
In practice, this means:
- No average performance hides underperforming products. When multiple products or match types share a campaign, a strong-performing keyword can mask the poor performance of another.
- Precise budget control. Budget is allocated at the product and match type level, directed toward the combinations that generate profit and pulled from the ones that don't.
- Clear optimization data. Each keyword's performance is visible for each product independently, which turns daily optimization from reactive into proactive.
This disciplined approach to campaign architecture is uncommon among Amazon advertising agencies. Ekster saw a $688,406 increase in yearly Amazon profit after Olifant Digital rebuilt its account around this structure.
Services offered:
- Amazon ads management
- Account management
- Creative strategy
- Listing optimization
- Business forecasting
What makes them stand out:
- Olifant Digital's in-house AI platform, Olifant AI
- 1-1-1-1 campaign architecture
- Senior specialists with 7+ years of experience
Best fit for: Established Amazon brands focused on profitable growth as the primary goal.
Website: olifantdigital.com
2. Canopy Management
Canopy Management describes itself as a full-service Amazon growth agency. It combines organic strategy with paid advertising to deliver profitable results.
Based on the information provided by Canopy Management, it has managed over $3.2 billion in revenue for its partners. It further reports that, on average, it has helped produce an 84% increase in profit for its clients.
The agency’s team consists of former Amazon employees. These individuals bring valuable insider knowledge of how Amazon’s algorithms and advertising platforms operate. Using a combination of proprietary comprehensive ad technology (called C.A.T.) and dayparting strategies, the agency maximises ad spend during specific time frames when conversion probability is greatest.
Services offered:
- Amazon PPC management
- Listing optimization
- SEO
- Brand protection
- DSP
- Creative
What makes them stand out:
- Integrated paid + organic strategy
- Proprietary ad technology
- Dayparting
- Former Amazon employees on the team
Pricing: Custom pricing based on the client’s business size and scope
Best fit for: Businesses generating between $30K and $1.5 million in monthly sales that want comprehensive growth using both advertising and organic ranking
Website: canopymanagement.com
3. AdAdvance
AdAdvance delivers solutions specifically for brands looking to leverage Amazon Demand Side Platform (DSP) and grow beyond Sponsored Products via a scalable and proven path. It brings the technical capability to manage the complexities of DSP successfully without wastefully allocating funds on poorly targeted impressions.
A key component of its approach is the development of a growth plan that scales your Sponsored Products’ performance first. Once your Sponsored Products are stable, the team adds DSP to capture customers at the top and middle of the customer journey.
This process of growing in phases enables companies to avoid increasing their ACoS as upper-funnel dollars are added on top of a profitable base of operations. Additionally, DSP allows brands that have already reduced their ACoS in their Sponsored Products campaigns to leverage additional marketing channels, including retargeting, audience-based targeting, and off-Amazon placements unavailable via Sponsored Products.
Services offered:
- Amazon PPC management
- Amazon DSP
- Sponsored Brands
- Sponsored Display
- Programmatic Advertising
What makes them stand out:
- Experience with Amazon DSP
- A defined method for scaling from Sponsored Products to programmatic
Best fit for: Companies with successful Sponsored Products programs seeking to expand into DSP and other forms of upper-funnel Amazon advertising
Website: adadvance.com
4. Nuanced Media
Nuanced Media offers Amazon PPC management with a unique twist. It integrates listing optimization within their ad management workflow.
The reasoning behind this approach is that the team believes the performance of advertisements and listing quality are intertwined. Therefore, if you run a well-designed campaign that drives traffic to a poorly optimized listing, you will be wasting money regardless of how good your campaign is.
Transparency is central to its reporting. Clients can view exactly how their advertising spend is applied to generate sales and profits in real-time through data-driven reporting. Additionally, Nuanced Media keeps its team of professionals small to ensure each client receives individualized attention and depth of expertise on their respective accounts.
Services offered:
- Amazon PPC management
- Listing optimization
- Brand strategy
- Amazon storefront design
- Product launch support
What makes them stand out:
- Direct integration between listing quality and ad performance
- Boutique team providing a high level of accountability and focus on each account
- Transparent reporting
Best fit for: Large established brands requiring highly personalized and detailed professional services
Website: nuancedmedia.com
5. BTR Media (Formerly BetterAMS)
BTR Media (formerly BetterAMS) operates under a model where the team is composed solely of experienced senior Amazon advertising specialists. Every member of the team has extensive experience as an Amazon PPC practitioner, having managed large amounts of ad spend. This model also allows for fewer clients per specialist, resulting in greater access to the individuals responsible for optimizing campaigns.
If you have had poor experiences with agencies where the representative who called you regarding your strategy was not the one managing your campaigns, BTR Media is positioned to alleviate these issues.
Services offered:
- Amazon PPC management
- Campaign audits
- Advertising strategies
What makes them stand out:
- Only senior-level team members
- Direct access to practitioners managing accounts
- Extensive hands-on expertise regarding Amazon advertising
Best fit for: Businesses seeking highly experienced experts who excel at communication
Website: btrmedia.com
6. Incrementum Digital
Incrementum Digital was created by Liran Hirschkorn who is widely regarded as a leading authority in Amazon PPC. The agency approaches its work with a profit-first philosophy. Every campaign decision begins with evaluating how much it will impact margin versus its contribution to increased revenue.
Prior to engaging in any activity involving bids, Incrementum Digital understands its clients' unit economics. This means knowing their landed costs, break-even ACoS, and target margin per SKU before setting up campaigns. Using a margin-first approach like this protects against the most common traps associated with agencies, namely growing revenue while reducing margins.
The team also has excellent capabilities in product launch advertising and brand defense campaigns. They know how to set up campaigns that produce initial sales velocity and reviews without overspending on broad/unknown keywords and protect branded search terms from competitors bidding on your product names.
Services offered:
- Amazon PPC management
- Account strategy
- Product launch advertising
- Brand defense campaigns
What makes them stand out:
- Founded by an authority in Amazon PPC
- Profit-first approach based on client unit economics
- Excellent industry reputation
Best fit for: Businesses prioritizing margins over revenue growth
Website: incrementumdigital.com
7. Envision Horizons
Envision Horizons was founded to resolve issues related to delayed reports, opaque dashboards, or difficult-to-understand metrics and sets itself apart with data transparency. While its team manages optimization efforts for clients, its proprietary myHorizons intelligence platform places clients in total control of their data.
Via this platform, clients receive real-time, fully accessible views into every aspect of their Amazon performance. This includes ad spend and keyword-level profitability, along with inventory health and competitive positioning.
Services offered:
- Amazon PPC management
- Marketplace strategy
- Analytics and reporting
- Brand management
- International expansion
What makes them stand out:
- Proprietary myHorizons platform enabling full visibility into client performance data
- Strong multi-marketplace capabilities
Best fit for: Multinational marketplace brands desiring total transparency into performance data alongside professional services
Website: envisionhorizons.com
8. SalesDuo
SalesDuo offers a highly experienced team (85% come from Amazon experience) alongside a proprietary BI Dashboard that creates real-time reports on all aspects of performance. It leverages this technology to automate many tasks related to managing large volumes of campaigns, such as bid adjustment and campaign scale-up.
According to publicly available information, SKOY, one of its clients, was able to lower its ACoS from 30% to 20%. An ACoS decrease of this magnitude can have a direct impact on a business’s profitability.
Services offered:
- Amazon PPC management
- Brand management
- Listing optimization
- Amazon DSP
- A+ Content creation
What makes them unique:
- 85% of SalesDuo team has prior Amazon experience
- A proprietary BI dashboard
- Documented case studies of ACoS reductions
- AI-powered management
Best fit for: Brands looking for fully managed solutions from a team with extensive insider experience working with Amazon
Website: salesduo.com
9. SellerApp
SellerApp is an AI-based PPC analyzer combined with hands-on management services. The platform uses automated processes for keyword research, bid optimization, and campaign performance analysis. However, SellerApp's managed service team will use strategic oversight in conjunction with the automation.
As a result, SellerApp provides an intermediary option for brands seeking the efficiencies of an AI-driven optimized process yet want to be less reliant on software. The SellerApp tools manage the data-intensive aspects of managing your campaigns, while the team makes the strategic decisions requiring human judgment.
Services offered:
- Amazon PPC management
- Listing optimization
- Competitor analysis
What makes them stand out:
- AI-powered PPC tools
- Strong data and analytics toolset
Best fit for: Brands seeking to leverage data-driven decision-making with AI-driven optimization
Website: sellerapp.com
10. Channel Bakers
Channel Bakers specializes in retail media for consumer packaged goods and enterprise brands, focusing primarily on Amazon. Its category-specific knowledge, which is commonly lacking in generalist Amazon PPC agencies, enables brands to develop retail media strategies specifically tailored to their products.
In addition to having deep expertise in the CPG category, the team also has retail-specific knowledge. This includes positioning on shelves, market share in categories, and allocating trade spend.
Services offered:
- Amazon PPC management
- Retail media strategy
- Amazon DSP
- Sponsored Brands
- Marketplace analytics
What makes them stand out:
- Deep retail media and CPG expertise
- Primary focus is on Amazon
- Scalable capabilities
Best fit for: CPG and enterprise consumer brands needing retail media expertise specific to their category
Website: www.channelbakers.com
11. Avenue7Media
Unlike most Amazon PPC agencies, which provide only campaign management, Avenue7Media develops comprehensive strategies around its clients' Amazon businesses. This includes managing the operational aspects of each client's Amazon business like inventory coordination, compliance, case management, and account health.
This type of holistic strategy means brands can use a single agency to manage both advertising and the complexities involved in selling on Amazon.
Services offered:
- Amazon PPC management
- Account operations
- Listing optimization
- Brand protection
- Inventory strategy
What makes them stand out:
- Provides campaign management alongside full operational support
Best fit for: Brands wanting a single partner to manage both advertising and day-to-day operations of Amazon accounts
Website: avenue7media.com
12. Acadia
While many agencies specialize in a single retail media platform, e.g. Amazon, Acadia supports multiple platforms and manages ad spend on Amazon, Walmart, Instacart, Kroger, and Target. Acadia’s abilities to scale and integrate multiple platforms make it a particularly good fit for enterprise brands seeking to include Amazon PPC management as part of their larger retail media strategy.
Additionally, Acadia’s team boasts a diverse group of experts with significant retail media experience. The team has the tools and experience to analyze cross-platform data. This way, clients can determine which retailer delivers the highest return on ad spend and strategically allocate their budget to maximize profitability rather than simply spreading the budget evenly across all marketplaces.
Services offered:
- Amazon PPC management
- Multiple-retailer media management (Walmart, Instacart, Kroger, Target)
- Data analysis
- Content development
What makes them stand out:
- Supports ad spend across multiple retailers
- Large-scale infrastructure
Best fit for: Enterprise brands seeking to include Walmart, Instacart, and other retail media platforms alongside Amazon
Website: www.acadia.io
13. Disruptive Advertising
By providing Amazon PPC alongside Google and Meta paid media services, Disruptive Advertising makes itself an attractive option for brands wanting to centralize their paid media efforts. The agency specifically uses insights from Google Ads to inform keyword strategy on Amazon and Meta audience insights to inform DSP targeting on Amazon.
It’s through this ability to leverage data across channels that Disruptive adds value beyond what an agency focused solely on Amazon could achieve. Additionally, the agency’s lifecycle marketing capabilities allow it to correlate Amazon conversions back into the complete customer journey.
Services offered:
- Amazon PPC management
- Google paid media
- Meta paid media
- Lifecycle marketing
- Conversion rate optimization (CRO)
What makes them stand out:
- Holistic approach to managing PPC efforts across various channels, including Google and Meta
- Ability to tie performance metrics back to the complete customer journey
Best fit for: Companies looking for a single agency to oversee paid media across multiple platforms
Website: www.disruptiveadvertising.com
14. SmartSites
As a high-rated digital marketing firm on various review sites, SmartSites provides an easily accessible path for small to mid-sized companies to obtain expertly managed Amazon PPC services. In addition to Amazon PPC, it also offers a wide variety of digital marketing offerings, including web development, SEO services, social media marketing, email marketing.
While its services may be priced slightly higher compared to other firms offering similar services, its history of positive feedback from clients suggests that the team delivers the quality work.
Services offered:
- Amazon PPC management
- Website design
- Search engine optimization (SEO)
- Social media marketing
- Email marketing
- Pay-per-click advertising (PPC)
- Google paid media
- Facebook paid media
What makes them stand out:
- Highly rated on various review sites
- Offers a wide variety of digital marketing services
Best fit for: Small to medium-sized businesses that require Amazon PPC services as part of broader digital marketing
Website: smartsites.com
15. Tinuiti
Tinuiti describes itself as the largest independent full-funnel marketing agency. Due to its size, it has access to a large number of experienced Amazon specialists, proprietary technology, and data partnerships that smaller agencies are unable to access. However, this level of infrastructure often requires brands to pay premium prices.
Within Tinuiti’s dedicated Amazon practice are teams of specialists for Sponsored Products, Sponsored Brands, DSP, creative, and analytical support. It’s well-suited for enterprise brands that require coordinated performance marketing efforts for Amazon as well as the rest of their paid media efforts. It offers connected TV advertising and advanced attribution modeling, enabling enterprise brands to measure how upper-funnel media influences their conversion rates and average cost of sale (ACoS).
Services offered:
- Amazon PPC management
- Amazon DSP
- Creative development
- Analytics
- Walmart and marketplace advertising
- Google paid media
- Meta paid media
- Connected TV advertising
What makes them stand out:
- Largest independent full-funnel marketing agency supporting dedicated Amazon practice
- Experienced teams related to DSP
- Creative and analytical functions
Best fit for: Enterprise brands seeking coordinated performance marketing strategies for Amazon and other forms of paid media
Website: tinuiti.com
FAQs
What Is a Good Average ACoS on Amazon?
The ACoS is going to depend on how much money you make per sale and what your margin is. There has been research done showing that, on average, Amazon advertisers have an ACoS of about 28.4%. If your margins allow you to have a 25% ACoS but you have an ACoS of 35%, there is definitely an opportunity for improvement. However, the best Amazon PPC agency will determine your target ACoS based upon your unit economics, not based on an average for all industries.
Is There a Difference Between ACoS and TACoS?
TACoS (total advertising cost of sales) is your total ad spend divided by your total revenue. This includes all of the sales generated from your products. The reason that TACoS is the better way to evaluate the profitability of your Amazon PPC campaigns is that it will give you a better idea of whether your advertising efforts are increasing your bottom line or simply replacing some of your organic sales with paid traffic.
How Much Does It Cost to Work with an Amazon PPC Agency?
Some agencies work off a flat monthly retainer (typically $2,000 to $10,000) while other agencies work on a percentage of your ad spend (usually 10% to 20%). Many agencies now use a hybrid of both models.
What matters here is not who is the cheapest, but rather the ROI you’re getting on your entire marketing investment. An agency that charges $5,000/month and reduces your ACoS by 10 points is giving you a far greater ROI than an agency that charges $1,500/month and keeps things exactly as they were.
How Long Will It Take for an Amazon PPC Agency to Show Me Results?
It will take at least 30 to 60 days to get through the process of restructuring your existing campaigns and collecting enough data to begin making meaningful optimizations. From there, it may take up to another 90 to 120 days to see significant reductions in your ACoS and TACoS. Any agency claiming to provide huge results within the first couple of weeks is likely either fixing a poorly managed campaign (which happens sometimes) or over-promising.
When Should I Work With an Amazon PPC Agency, and When Should I Not?
You should hire an Amazon PPC agency when the amount you spend on advertising on Amazon is high enough that hiring someone to manage those campaigns will result in savings greater than its fees. Or, if you do not have the necessary knowledge and/or experience to reduce your ACoS efficiently.
For most brands spending $10,000+/month on Amazon advertising, an experienced Amazon PPC agency will always produce better results than a generalist marketer or founder trying to split their time and attention among multiple channels.
Should You Hire an Amazon PPC Agency or Manage Ads In-House?
Hire an agency when your ad spend is large enough that a specialist's optimization will save more than their fee, or when your team lacks the Amazon-specific expertise to lower ACoS effectively. Consider in-house management if you have a dedicated Amazon PPC specialist with deep platform experience, the tools to monitor and optimize daily, and enough volume to justify the full-time salary. For most brands, this breakpoint is well above $50K/month in ad spend. Below that, the agencies on this list deliver more value per dollar because Amazon PPC profitability is a discipline that takes years to master.
Final Thoughts
The Amazon PPC agencies included in this article all bring a unique value proposition. That said, ultimately, the decision of which Amazon PPC agency is best for you will depend on the needs of your particular brand.
Is it a large brand? Is it a new brand looking to scale? Does your brand require expert-level ACoS optimization? There are multiple questions you need to be asking yourself before deciding.
If you prioritize working with Amazon PPC professionals who place profitability first when making decisions regarding your account, work daily to optimize your account using both AI and the senior-level human expertise required, and understand Amazon from the seller perspective, begin by reaching out to Olifant Digital.