Content is king. Each year, content marketing grows more and more effective. The problem with content marketing, however, is that it takes a lot of freaking time and work!
If you are a busy person, you may find it impossible to write enough content to make an impact on your brand.
Fortunately, you can outsource your writing and content creation.
For this blog, I write each article personally (as of the time of this post). This blog is not about a product, but rather a message that builds my own brand and credibility.
It leads to revenue no doubt, but I do not need to outsource this content. I don't want to, I love this writing this blog.
Now, there are types of content that I have outsourced in the past such as brief tutorials, book summaries and several other simple tasks that can be done relatively easily by anyone.
This does take some of the personalization out of it, but you still control all of the content and its direction. A quality, professional ghostwriter should be able to adapt your tone, message and overall purpose of your content.
Bonus: You will still have your name on the content and have all resale rights to it.
Always read through your ghost-written content before posting it! You can change the language, tone or purpose as you see fit. Once you find a writer you can work with repeatedly, you will feel less compelled to make modifications.
How to Outsource High Quality Content: Best Practices
#1 Fight the Urge to Go Cheap
Remember, you get what you pay for. If you know that the content is going to have value, make sure it is in the hands of someone who will give it justice.
#2 Past Work Examples Are a Must
Interviews cannot give you a good enough idea of a freelancer's content quality. The best way to predict the success of your potential ghostwriter is by their past work.
#3 Check Reviews from Past Clients
Pay attention to comments regarding the freelancer's ability to follow instructions and meet deadlines.
#4 Be Too Detailed with Your Instructions
You want your content to match your own style, so you need to be as clear to the freelancer as is possible. Take time on this, remember, you are saving a ton of time so you have a little to spare on this. It is important.
#5 Work with Multiple Writers at First
Ideally, you will find one or two that really resonate with you and do a fantastic job. Don't assume that the first writer you hire is the best there is. There are a lot of benefits though to finding a long term writer such as consistency in future tone and style and understanding of work expected.
#6 Work with Few Writers Long-Term
Sample many writers at first, but once you find one or two that really do a great job and understand your overall tone and purpose it is ideal to work with them continually going forward. You will better understand what to expect from them and you will have a decent amount of continuity in your writing styles.
#7 Check for plagiarism thoroughly
Where to Find Writers
Less Traditional Forms
1. Post an ad on Craigslist.com
If you are looking for someone local, Craigslist can be a good option.
2. Find students at local colleges.
There are many talented writers in colleges who would be happy to earn some spending cash/beer money.
3. Contact an author you know already from a blog you love
If there is a blog you love, contact the blog owner and ask them if they are interested in writing for you. Ask them their rates and see if they match your budget.
Buying Pre-Written Content
You can buy the rights to pre-written content. Some of the benefits include that it is easy to buy, affordable and easily customizable. The cons, it is often terribly written and you are liable for any bad advice that might be within.
Tred carefully with pre-written content. Don't risk harming your brand with bad content.
Now you know where to find the help you need. It is up to you to be sure that you never hire work that hinders your brand's image. Never sacrifice your brands value for fast content. Always proofread, fact check and run all articles through a plagiarism checker before sharing them with your audience.
How about you? Have you ever outsourced content creation? Do you have recommendations? Comment below!