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The World’s Greatest Marketing and Advertising Quotes

By Nate McCallister / a couple of weeks ago
Best Advertising Quotes

I blog a lot about marketing and advertising here. I kept looking for marketing quotes from across the internet every time I needed one and I thought to myself, "I might as well write my own article with all these quotes if I'm going to reference it so much."

So, I did.

Here are some of my favorite quotes that apply to marketing and advertising

Some of these were directly about internet marketing and some were more broad but are applicable to marketing and advertising.

You'll know which are which. Leonardo Da Vinci for example wasn't much of a marketer, but he had insights that can help one.

Quotes About Providing Value

“You can never go wrong by investing in communities and the human beings within them.” Pam Moore

“You can never go wrong by investing in communities and the human beings within them.” Pam Moore

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“The best marketing strategy ever: CARE.”Gary Vaynerchuk, author of Crush It!

“The best marketing strategy ever: CARE.” –Gary Vaynerchuk, author of Crush It!

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“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” –  David Beebe, branded content producer

“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” – David Beebe

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Quotes About Social Media Marketing

“Social media is a contact sport.”Margaret Molloy

“Social media is a contact sport.” Margaret Molloy #marketing #quotes

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“Content is fire. Social media is gasoline.” Jay Baer

“Content is fire. Social media is gasoline.” –Jay Baer #socialmediamarketing #marketing

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“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.”Erik Qualman

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman

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Quotes About Content Marketing

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew Davis

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew Davis

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“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.”Robert Rose

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” –Robert Rose

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“Content is the atomic particle of all digital marketing.” Rebecca Lieb

“Content is the atomic particle of all digital marketing.” –Rebecca Lieb #marketing #quotes

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“You cannot buy engagement. You have to build engagement.” Tara-Nicholle Nelson

“You cannot buy engagement. You have to build engagement.” –Tara-Nicholle Nelson #marketing #quotes

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“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.”Seth Godin, author of All Marketers Are Liars

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin

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“You can’t expect to just write and have visitors come to you. That’s too passive.”Anita Campbell

“You can’t expect to just write and have visitors come to you. That’s too passive.” –Anita Campbell #marketing #quotes

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“The best marketing doesn’t feel like marketing.”Tom Fishburne

“The best marketing doesn’t feel like marketing.” –Tom Fishburne #marketing #quotes

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“Before you create any more ‘great content,’ figure out how you are going to market it first.” Joe Pulizzi, author of Content Inc.

“Before you create any more ‘great content,’ figure out how you are going to market it first.” –Joe Pulizzi #marketing #quotes

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“Content should ask people to do something and reward them for it.”Lee Odden

“Content should ask people to do something and reward them for it.”Lee Odden #marketing #quotes

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Quotes About "Less Is More" Marketing

“Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media in one big way.”Shiv Singh

“Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media in one big way.”– Shiv Singh #marketing #quotes

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“Less is more. Keeping it simple takes time and effort.”Jeff Bullas

“Less is more. Keeping it simple takes time and effort.” –Jeff Bullas #marketing #quotes

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“An ad is finished only when you no longer can find a single element to remove.”Robert Fleege

“An ad is finished only when you no longer can find a single element to remove.”Robert Fleege #marketing #quotes

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“Simplicity is the ultimate sophistication.”Leonardo Da Vinci

“Simplicity is the ultimate sophistication.”Leonardo Da Vinci #marketing #quotes

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Quotes About Building Something People Love

Build something people love

“Build something 100 people love, not something 1 million people kind of like.”Brian Chesky, cofounder of Airbnb

“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky #marketing #quotes

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“Give them quality. That is the best kind of advertising.”Milton Hershey

“Give them quality. That is the best kind of advertising.” –Milton Hershey #marketing #quotes

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Quotes About Listening to Your Customers

Listening to customers

“Amazing things will happen when you listen to the consumer.” Jonathan Midenhall, CMO of Airbnb

“Amazing things will happen when you listen to the consumer.” –Jonathan Midenhal #marketing #quotes

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“Conversation with customers will increase sales, even if the product or service is never mentioned.”George Farris

“Conversation with customers will increase sales, even if the product or service is never mentioned.”George Farris  #marketing #quotes

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“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.”Brian Halligan

“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.”Brian Halligan  #marketing #quotes

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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker #marketing #quotes

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“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”Ann Handley, author of Everybody Writes.

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”Ann Handley #marketing #quotes

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Quotes About Social Proof in Marketing

“When people feel insecure about something, they look around for validation. Show them that other people trust you.”Francisco Rosales

“When people feel insecure about something, they look around for validation. Show them that other people trust you.” –Francisco Rosales #marketing #quotes

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“Advertising brings in customers, but word-of-mouth brings in the best customers.” Jonah Berger

“Advertising brings in customers, but word-of-mouth brings in the best customers.” Jonah Berger #marketing #quotes

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“People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.”Malorie Lucich

“People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” –Malorie Lucich

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Quotes About Customer Service in Marketing

“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.”Scott Cook

“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook

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“Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why!”Chris Ducker

“Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why!”Chris Ducker

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Quotes About Storytelling in Marketing

Stories in marketing

“Good content isn’t about good storytelling. It’s about telling a true story well.” - Ann Handley, author of Everybody Writes.

“Good content isn’t about good storytelling. It’s about telling a true story well.” - Ann Handley, author of Everybody Writes.

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“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”Jay Baer

“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” –Jay Baer

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“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.”Roger C. Schank

“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” –Roger C. Schank

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“Marketing is no longer about the stuff you make, but about the stories you tell.”Seth Godin, author of All Marketers Are Liars

“Marketing is no longer about the stuff you make, but about the stories you tell.” –Seth Godin

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Quotes About Using Data in Marketing

“Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.”Paul Roetzer

“Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.” –Paul Roetzer

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“Marketing without data is like driving with your eyes closed.”Dan Zarrella

“Marketing without data is like driving with your eyes closed.” – Dan Zarrella

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“On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” Brian Clark, CEO of Rainmaker Digital

“On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark

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Quotes About Brand Building

“The keys to brand success are self-definition, transparency, authenticity and accountability."Simon Mainwaring

“The keys to brand success are self-definition, transparency, authenticity and accountability." –Simon Mainwaring

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“Your culture is your brand.”Tony Hsieh, CEO of Zappos

“Your culture is your brand.” –Tony Hsieh, CEO of Zappos

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“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”Jeff Bezos, CEO and founder of Amazon

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” –Jeff Bezos

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Quotes About Integrity in Marketing

“If people believe they share values with a company, they will stay loyal to the brand.”Howard Schultz, CEO of Starbucks

“If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz #marketing

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“Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.”Richard Branson

“Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.” –Richard Branson

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“The most powerful element in advertising is the truth.”William Bernbach

“The most powerful element in advertising is the truth.” –William Bernbach

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Quotes About SEO

“In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.”Rand Fishkin, founder of Moz

“In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin #SEO

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“Google only loves you when everyone else loves you first.”Wendy Piersall

“Google only loves you when everyone else loves you first.” –Wendy Piersall #SEO

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“Instead of using technology to automate processes, think about using technology to enhance human interaction.”Tony Zambito

“Instead of using technology to automate processes, think about using technology to enhance human interaction.” –Tony Zambito

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UNCATEGORIZED MARKETING QUOTES

(AKA I GOT LAZY AT THE END OF THIS ARTICLE)

“The man who stops advertising to save money is like the man who stops the clock to save time.”Thomas Jefferson

“The man who stops advertising to save money is like the man who stops the clock to save time.” –Thomas Jefferson

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“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”Beth Comstock

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –Beth Comstock

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“Not viewing your email marketing as content is a mistake.”Chris Baggott

“Not viewing your email marketing as content is a mistake.” –Chris Baggott

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“Never let ads write checks your website can’t cash.”Avinash Kaushik

“Never let ads write checks your website can’t cash.” –Avinash Kaushik

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About the author

Nate McCallister

Nate is the founder and main contributor of EntreResource.com. He is a lifestyle entrepreneur who spends his time building businesses and raising his two kids Sawyer and Brooks with his beautiful wife Emily. His main interests include copywriting, economics and piano.

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