In 2016 I decided two things. First, I wanted to make YouTube a part of my ongoing marketing plan (here is why). Second, I wanted a badass YouTube intro.
Here is the end result…
I want to show you how I got it done. It isn't going to be winning any awards at the Sundance Film festival, but it is definitely going to make my brand look much more professional.
It is important that you invest in building your brand. Creating a great video intro for YouTube is a step in the right direction and not too terribly difficult.
Before we go over the two step process I use for intro videos, let's go over some best practices.
6 Best Practices for YouTube Intros
I am paraphrasing the first three tips from Nic at Dropback.TV. The tips after that are from my experience.
1. YouTube intros should be 5 seconds or less.
YouTubers (and people in the 21st century in general) don't have the patience for much longer than this. Also, if you want visitors to watch more than one of your videos (you do) you don't want to waste 20 seconds of their time in each recording watching unnecessary pageantry.
2.YouTube intros need to be professionally done.
Yes, this means you’ll most likely have to spend a little bit of money on getting an intro. My intro cost me about $400 total (logo + video editor).
3. YouTube intros work best after 5-15 seconds of filler content.
Capture the audience's attention and then drop your intro. That captures the audience's attention. I will be doing this for all of my videos going forward!
4. YouTube intros should avoid cliche music.
The upbeat ukulele can only be done so many times.
5. YouTube intros shouldn't be overly dramatic.
If your blog (for example) is tech tips, thunder and screaming eagles don't really fit that image.
6. YouTube intros shouldn't have extremely loud, startling audio.
When I'm watching a video and I have my ear drums tested with an unnecessarily loud sound burst, I typically see red and leave the page in anger.
How I Got My Intro Video (and You Can Too)
I wish I could make this seem more involved than it was, but it was really just 2 steps!
Step #1 Get a logo you love.
For this, I used 99Designs. I purchased their bronze plan and had a coupon for an upgrade.
Let me explain why 99designs sucks and why it is also the best bet for getting a logo that will match your brand.
Why 99 Designs Sucks and Why It Still Works
If you choose the basic plan, 99designs is basically equivalent to receiving 30-40 Fiverr logos at the same time.
Now, sometimes Fiverr logos actually pan out. So, with 30 logos to choose from and the ability to request changes throughout the “rounds” of submissions, you can get something that fits your brand very well.
Step #2 Hire a video editor
In the past, I have used Splasheo.com and they have done a great job.
If you're looking for something more “guaranteed' you can go with them, but this time, I wanted something a little different.
I reached out to Nathan Hirsch of Freeeup.com and hired one of his video editors. The price was less than the Splasheo package and the work was much more “customized” than anything I could do with the options provided with Splasheo.
After just a few back and forth conversations with Jeffrey (the editor) I ended up with an end product that I loved.
If you decide to use Freeeup.com, tell them Nate sent you! You will get 10% off!
Be sure to subscribe to the EntreResource Youtube Channel (with the fancy new intro!)