Jungle Scout Review – Is It the Best Amazon Product Research Software in 2023?

Sourcing Method #1: Finding product opportunities (with a tool like Jungle Scout or manually) and then finding suppliers of the product or manufacturers who can make a competitor.

Sourcing Method #2

Starting with the products you have access to and analyzing if they have potential for profit (with tools like Jungle Scout or manual research).

Although Jungle Scout is ideal for the "reverse sourcing" approach, it caters to both of the above methods. 

We will get to the Jungle Scout Google Chrome extension next, first, let's talk about about features are unlocked within the JungleScout.com user dashboard.

Note: Not every feature is included with each plan. There are different options and you don't need to buy the entire suite if you don't like. I will cover Jungle Scout pricing more towards the end of the article. 

The Jungle Scout Product Tracker

The Jungle Scout product tracker allows you to monitor a number of products on Amazon over any amount of time. 

Why does this matter?

By seeing which products are performing and underperforming, you can better decide if they are worth competing against. 

You can track...

• Your direct competitors
• People selling a product you are considering selling in the future.

To get started, you will paste the Amazon product ASIN or URL into the search bar at the top of the page. 

You might feel like you're drinking from a fire hose at first. Don't. The data makes a lot of sense once you understand what you're looking at. 

The Jungle Scout product tracker will provide you with the following.

So, why does this data matter?

The Jungle Scout Product Database allows you to find products on Amazon based on your desired criteria. 

This is a game changer for brands looking to...

• Decide if they should bring a competitor to market
• Find 3rd party products to source from suppliers

Here is what the database looks like. I will go into each section in more detail. 

To use the product database, you will start by choosing your marketplace. 

Next, select the categories you'd like to include. If you're a new seller who is still gated in brands, you can use this opportunity to remove them from the list. 

If you operate a store with a specific niche you can also refine the search here to just show items that would fit your storefront. 

Note: A majority of Amazon sellers simply sell "whatever makes money," and don't niche down. I actually recommend this approach. If you'd like to niche down, you should consider expanding off of Amazon and creating your own website entirely. These are not mutually exclusive options either. You can run an Amazon storefront that sells anything that makes money AND create niche websites serving more targeted audiences. 

Next, you will set as many filters as you want. 

The more filters you use, the better. 

Remember, you don't need to sell thousands of different products to make a killing on Amazon. Many of the most successful sellers actually sell fewer SKUs than you would guess. 

Find the big winners and leverage the hell out of them until competition floods the opportunity.

Competitors will ALWAYS flood your opportunity so tools like Jungle Scout are essential to ensure that as one product fades, another takes its place as your cash cow.

After you've created your parameters click "search" and let Jungle Scout generate your results. 

You can now view your results and get even more information about each product. 

If you want to incorporate other tools, you can export your findings into CSV files and import them into third party softwares like Tactical Arbitrage. Doing this can allow you to find online arbitrage leads through their reverse search feature (this is an advanced method and takes some modification of the sheet to work properly). 

Once you find product opportunities, you can get to work finding suppliers or manufacturers. If you have a virtual assistant, provide the list of ASINs to them and let them help locate sources for you. 

I recommend that you get on the phone yourself with possible suppliers though and make sure you negotiate the best deals possible before committing to purchasing anything. 

You now have the power to see only the products that fit into even the tightest of parameters. 

Jungle Scout Niche Hunter

I have shown you how Jungle Scout can help you spot profitable products, but the new Niche Hunter feature can help you find untapped markets that could potentially hold massive opportunities for dozens of new products. 

The Jungle Scout Niche Hunter works very similar to the Product Database. 

Instead of generating specific ASINs however, it generates niche keywords. This goes way beyond the basic keyword information you would get with a software like Merchant Words or other popular keyword research tools. 

Most sellers start with specific products in mind when sourcing. The Niche Hunter takes it a step further and starts with the niche opportunities. 

Why does this matter?

Like I said at the beginning of this post, there are almost 400 million different products on Amazon! Finding a lucrative niche is much smarter than just searching random products across all niches. 

The Niche Hunter shows you how much opportunity exists in specific keywords. Many of these niches are things that you would have NEVER thought of on your own. It really is very, very cool. 

To use the Niche Hunter, start by selecting your marketplace and choosing which categories you'd like to focus on. 

Next, fill out the niche attributes section. Again, use as many filters as you'd like here. 

After you set your attributes, press "search" and you'll receive new niche keyword ideas. 

There will be data behind each niche keyword generated. 

You can quickly see how much product is being sold in a particular niche and how competitive the market is. 

Clicking on the upward arrow shows specific products within the niche. 

After a little searching you will start to see huge gaps in the market that you can fill. This is outlined by the "Opportunity Score" on the far right of the results page. 

Once you find a niche, you can start searching for products. 

You can do this by heading back to the product database OR heading straight to your supplier or manufacturer and seeing if they offer products that would fit into these niches.

If they do, run them through the product tracker and see how they are performing. If they are really doing well, consider jumping in with them yourself OR with a competing product. 

Jungle Scout Google Chrome Extension

First, what is a Google Chrome extension? 

A Google Chrome extension is a software that works within the Google Chrome browser. The Jungle Scout Chrome extension works directly on Amazon.com. 

The extension shows you TONS of information about the products on the page you're on. It is "click button easy."

Note: If for some reason you aren't using Google Chrome already, you should be. Amazon sellers have a massive amount of extensions that can improve their product sourcing. Check out this article if you want to see some of these product sourcing extensions in more detail. Extensions aside, Chrome is just the best browser out there. 

After you install the extension, a Jungle Scout icon will appear in your browser bar (to the right of the search bar). 

To use the extension, simply navigate to any page on Amazon. 

Keep in mind, the extension works on the same marketplaces as the software does. The supported marketplaces are USA, Canada, Germany, Spain, France, India, Italy, Mexico and the UK.